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[TREND / EXPORT CASE]

Book Trend in Korea Eyed by the Russian Publishing Market in the 2020s

Export Case   Book Trend in Korea Eyed bythe Russian Publishing Market in the 2020s   2022.08.01   In 2021, Russia was designated as the target country of the “Visiting Korean Book Fair” hosted by the Publication Industry Promotion Agency of Korea (KPIPA) for the first time in the fair’s history. Even though the fair was held online due to the pandemic, it was successful enough to draw an enthusiastic response from not only Russian publishers but also Korean participants. It served as a chance for both Korean and Russian publishing companies who have been paying great attention to Korean publications to take the exchange to the next level. Also, it worked as a cornerstone for Korean books to grow further in the Russian publishing market, as a greater variety of Korean books could be exported to the Russian publishing market after the fair.The most distinguished image of Russia in the Korean publishing industry is the “country of literature.” In ...
  • VOL.49 / 2022.08
[TREND / BOOK TRIP]

“Lotus in the Library” in Jeonju

Book Trip   [Korean Libraries with Themes ③] “Lotus in the Library” in Jeonju The Beauty of Hanok Blossoming in the ‘City of Books,’ Jeonju   2022.08.01   Jeonju, a city located in Jellobuk-do, is a place that holds Korea’s traditional style. Many visit the city to feel and experience Korea’s classic beauty. It is also where many visit to leave great memories by taking photos of graceful hanok (traditional Korean housing) as a background while wearing colorful hanbok (traditional Korean clothing). Jeonju announced that it would identify itself as the ‘City of Books’ last year and continues its efforts to become the ‘Travelers’ Book City.’ Lotus in the Library, a hanok library that opened last June in Deokjin Park, is a 10-minute drive from Jeonju Station. The library captures both the identity of Jeonju as the ‘City of Books’ and the style and grace of Korea’s tradition. The green scenery of Deokjin Park, lotus flowers blossoming in a ...
  • VOL.49 / 2022.08
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.09.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.50 / 2022.09
[TREND / ONE-LINER QUOTES]

Travel Bookstore’s Pick

One-Liner Quotes   Travel Bookstore’s Pick   2022.08.01   I opened a small bookstore in Donghae, Gangwondo Province. It was not that I had a connection to it ? the lecture I gave at a library, by coincidence, was the beginning of everything. The first time I met the head of the library, I enviously said, “It would be great to live near the sea,” and he answered proudly, “Of course. You must try living here, too.” So, I took a month off to live in Donghae, which was not planned, and I fell in love with the sun’s energy that shone on the ocean every day.The 5-minute away ocean, nice people, and charmingly neat alleys seized my heart, which made me think seriously about moving to Donghae for good. So, with the idea of creating a hub in the area that introduces Donghae to travelers and the world to local residents, I opened a travel bookstore called “Zanzan Bookshop.” Naturally, I looked for books related to the region when I started choosing books to put on ...
  • VOL.49 / 2022.08
[TREND / EXPORT CASE]

Promoting La Torre and Korean Literature in Italy

Export Case   Promoting La Torre and Korean Literature in Italy   2022.07.04   La Torre (Italian title for Tower (Moonji publishing)) by Bae Myung-hoon is the second Korean book we published, after Bae Suah's Notti invisibili, giorni sconosciuti (Italian title for Untold Night and Day (Jaeum & Moeum Publishing)).We planned its publication so that it was ready as a preview at the Salone del libro di Torino, the most important book fair in Italy. We reached this moment with a lot of excitement, as 2022 has been an important year of change for our publishing house, with a rebranding operation with a new logotype and visual identity.   But let's start from the beginning. add editore is an independent publishing house founded in 2010 in Torino, a city historically linked to publishing.In 2015, returning from a few years spent developing cultural projects in Southeast Asia, I launched the Asia series, which includes different literary genres ...
  • VOL.48 / 2022.07
[INTERVIEW / KOREAN PUBLISHERS]

Storyseller

Korean Publishers   Storyseller A storyteller who delivers unique experiences to the public   2025.10.02   Just as words have power, a name that is spoken often should not only convey identity and vision but also carry a positive meaning. What if we employed homonyms, words with multiple meanings? Such a name, open to diverse interpretations depending on context and intent, also carries a sense of wit and delight. Storyseller (이야기장수; Iyagijangsu), founded by Lee Yeon-Sil, one of Korea’s most celebrated editors, fills its books with stories as diverse and engaging as the word jangsu (장수), a term that itself carries multiple meanings, including “seller.” More than just selling stories, Storyseller seeks to reach readers everywhere, sharing life stories that are ordinary yet one of a kind.   Logo of Storyseller     It’s a pleasure to have you with us on K-Book Trends. Could you ...
  • VOL.87 / 2025.10
[INTERVIEW / KOREAN AUTHORS]

Writer Seo Hyun

Korean Authors   Writer Seo Hyun There is always laughter in imagination   2025.10.02   Technology develops, and the world advances for a more comfortable life, but we are living so busily that we barely have time to look up at the sky. Just as we have grown distant from books that are read slowly and savored, we have grown closer to videos that we flip through quickly. So, what about picture books? Picture books may be quicker to read than texts, but they keep us on the page longer than videos, offering a leisurely kind of reading that helps us look at the world more warmly. And, this is not just limited to children. Picture books introduce children to a rich new world and help adults regain the leisure and laughter they have lost. And, there is a tender-spirited author who touches our hearts with such picture books - Seo Hyun.       It’s an honor to have you with us on K-Book Trends. Please say hello to our readers wit...
  • VOL.87 / 2025.10
[INFORMATION / BEST SELLERS]

2nd Week, July 2022

Best Sellers   2nd Week, July 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2022.08.01   Quite familiar books could be found on the best seller’s list for the 2nd week of July. For example, The Uncanny Convenience Store by Kim Ho-Yeon has been continuously soothing the hearts of its readers, and Farewell by Kim Young-Ha is still beloved by readers. Meanwhile, Kim Yonggyun and Kim Yonggyuns debuted on Aladdin’s “Reader’s Book Fund” last June. The book, published in the hope of ensuring the safety of workers and preventing unfortunate accidents, is an essential book for the world that we should all read.   * K-Book Trends Vol. 44 ? Go to the interview with writer Kim Ho-Yeon   Meanwhile, different genres have also caught readers’ attention, such as non-fiction, self-help, and humanities books. For example, Kim Da-Seul’s Manage Your Feelings to Manage Your Life teaches how important it is to take care of one’s feelings, ...
  • VOL.49 / 2022.08
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.08.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.49 / 2022.08
[TREND / TOPIC]

On the 100th Anniversary of Children’s Day, How Did the Korean Publishing Industry Spend the Day?

Topic   On the 100th Anniversary of Children’s Day,How Did the Korean Publishing Industry Spend the Day?   2022.06.07   Many say, “The greater discovery than finding a new continent or inventing electricity is coining the concept, children.” Before the concept was recognized, children were merely toys for their parents or tools to use as a means. The discovery of the concept of children is the biggest for Chosun as it did not know the existence of young people. - Bang Jeong-Hwan, A historical study of the Joseon juvenile movement, The Chosun Ilbo, 1929/1/4.   The year 2022 is the 100th anniversary of Children’s Day in Korea. The Children’s Day Declaration, announced by Bang Jeong-Hwan in 1922, is recognized as the world’s first children’s human rights declaration announced even before the Geneva Declaration of the Rights of the Child (the Geneva Declaration) in 1924, which was adopted by the League of Nation...
  • VOL.47 / 2022.06
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