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[INTERVIEW / KOREAN AUTHORS]

Author Jo Jung-rae

Author Jo Jung-rae One of the nation's most revered novelists who has loved Korea and its people   2019.10.07   Jo Jung-rae is an author known for his piercing novels that shrewdly punch through contemporary Korean history. He has become one of South Korea's most revered novelists by telling the painful history of the country including Korea's colonial rule by Japan, the Korean War and military dictatorship through three novel series: Taebaek Mountain Range, Arirang and Han River.Jo's literary work has been acknowledged through countless accolades, including the Hyundae Munhak Award, the Korean Literature Award, Manhae Daesang, Danjae Literature Award and Noshin Literature Award. His novels have been adapted into comics, television dramas, movies and musicals, leaping beyond paper pages to touch audiences. Jo's work has also been translated into different languages, including English, French, German and Japanese and loved by readers around the world. Three years after releasi...
  • VOL.16 / 2019.10
[INTERVIEW / KOREAN PUBLISHERS]

East-Asia Publishing

East-Asia Publishing Aiming for the popularization of culture   2019.09.09   Cultural sciences, social sciences and natural sciences are all, when taken from a broad point of view, part of liberal arts. East-Asia Publishing Co. is a South Korean publisher that focuses on turning these fields of science into culture. Rather than just acting as a publishing archive, East-Asia Publishing says it is constantly working to set the agenda and create trends for the publishing industry by finding common ground with the public. The following article details the goals and plans for East-Asia Publishing where communication with readers is of utmost importance.   East-Asia Publishing, Hubble   Could you introduce East-Asia Publishing to our webzine readers?   Established in 1998, East-Asia Publishing has produced over 200 books in a variety of genres including natural sciences, cultural sciences, social sciences, history and philosophy. Many books from East-Asia Publishing...
  • VOL.15 / 2019.09
[EVENT / LET'S TRY]

Prepare for Disasters with a Single Book

Let’s Try   Prepare for Disasters with a Single Book   2023.07.03   [Event]   Let’s Try introduces various useful, practical books published in Korea every month.Also, don’t miss gift events related to the introduced books!   Simply click on the link below to enter the event! Let’s Try!   Survival Backpack: How to Evacuate and Protect Yourself in Disasters- Written by Woo Seung-Yup, published by DULNYOUK     Find everything ? from how to pack your survival backpack to how to survive in cities ? in this one book!How well prepared are you in the face of disasters that strike unexpectedly?   Disasters such as wildfires and heavy rain are becoming more frequent with increasingly severe abnormal climates. It is also common to see how a preventable disaster turns into a major catastrophe in the blink of an eye as people panic and are confused. But, if you kn...
  • VOL.60 / 2023.07
[REPORT / COLUMN]

Where Korean readers meet books (3)

Where Korean readers meet books (3) Libraries transform into cultural spaces   2017.11.01   Bookstores and libraries globally have been attempting to transform themselves. These locations are no longer places for people to just read or buy books, but spaces where visitors can enjoy culture, various events and take some time to stretch their legs. Reading books is often compared to traveling different worlds and this month's webzine looks at three special libraries that all strive to become cultural spaces with unique themes.     1. Science and books come together at KAOS Bookpark     Jen Campbell, author of Bookshop Story says early on in her book, "Bookstores are time machines, spaceships, story makers, secret keepers, dragon tamers, dream catchers, fact finders and safe places." The author of this article would like to say the following about the bookpark to be introduced. "Bookparks are analog-form spaces consisting of books, bookcases, comfortabl...
  • VOL.6 / 2017.11
[REPORT / COLUMN]

Where Korean readers meet books(2)

Where Korean readers meet books(2) Starfield Library - A Library Breaking Walls, Entering the Everyday   2017.10.10   The Gangnam area is one of the busiest places in Seoul. The COEX Mall is a location with unique eateries and various shops that lead latest trends. As a comprehensive shopping mall, many Korean couples and families can be found enjoying its services. Amid this hustle and bustle, a library was created. This library was not pushed to a vague corner but rather placed in the middle of the shopping complex, making it even more special. This is the Starfield Library.     A Library in a Shopping Mall   The Starfield Library inside COEX Mall  ⓒ http://www.shinsegaeproperty.com   It is not easy to imagine a library snuggled next to shops inside a shopping mall. First of all, the exterior of the Starfield Library fits well with the surrounding stores and does not stick out like a sore thumb. To those wondering what role it plays, they will...
  • VOL.5 / 2017.10
[NEWS / BEST SELLER]

South Korea's September Bestsellers

South Korea's September Bestsellers Aggregate data as of the first week of September   2017.9.11   An analysis into the popularity behind South Korea's bestsellers From the final week of August through the first week of September     For the Ji-youngs inside all of us Ji-young Born in '82 When this book was published in October last year, it did not gain big interest, but word of mouth from April this year helped it climb the bestseller list. Sales of the book jumped especially after Aug. 27 when local broadcaster SBS aired a special on the book called “Ji-young Kim Born in '82 -- The Story of Half of the World”. This book is one most people in our everyday world can relate to. It tells the story of the average Korean woman, complete with statistics and news articles. The book takes the form of a report written by a doctor who treats a fictional character named Ji-young Kim and tells the story of her life. Readers of the book have said they can relate to her but ...
  • VOL.4 / 2017.09
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[TREND / SPECIAL PROJECT]

Essays that touch the heart

Essays that touch the heart Readers tired of their hectic lives take comfort in warm words   2019.07.08   Emotional essays that touch and 'heal' readers have seen no end to their popularity over the past several years. Works of writing that spell out everyday experiences and emotions in simple sentences as well as essays that provide comfort via narrators that are well-known animation characters have found immense demand from young readers in South Korea. 2018, in particular, was truly a year for these emotionally touching essays.   Pooh Bear, Happiness Happens Every Day, Every Moment Was You, Temperature of Language   According to 2018 bestseller data from online bookstore YES24, Pooh Bear, Happiness Happens Every Day (RH Korea) was the bestselling book last year. Two places behind this book was Every Moment Was You (Wisdom House) and in fifth place was Lee Ki-joo's Temperature of Language (Malgeulteo). Jeong Mun-jeong's How to Respond Smil...
  • VOL.13 / 2019.07
[TREND / EXPORT CASE]

How Eduwill successfully exported the PERFECT TOPIK series to China and Taiwan

How Eduwill successfully exported the PERFECT TOPIK series to China and Taiwan   2019.07.08   Eduwill is a South Korean education company that prides itself on turning dreams into reality. A business that focuses on many aspects of education in addition to providing online and offline classes on obtaining various certificates and licenses, Eduwill also runs a publishing business for education material. Among the company's publications is the PERFECT TOPIK series that helps students study for the official Test of Proficiency in Korean. The series had previously been available only in South Korea before it was exported to China in 2016 and Taiwan in 2018. "Education can change lives and the world, and with this belief, we will lead efforts so that education may truly show its power," Eduwill says. The following details the export process Eduwill went through for PERFECT TOPIK.     Q. Hello. We are delighted to introduce Eduwill to K-Book Tren...
  • VOL.13 / 2019.07
[EVENT / I READ]

Bone Soup by Kim Young-tak

I Read   Bone Soup by Kim Young-tak   2023.06.05   This article is a review written by a German reader ofK-Book Trends after reading a Korean book.If you want to share your wonderful experience of reading Korean bookswith other overseas readers, please send us an email!kbooktrends@gmail.com   In the near future, Korea’s southern port city of Busan is hit by a tsunami. Surprisingly, the water vanishes in the aftermath and the coast is shifted. While wealthy members of society moved up north in fear of another tsunami, people in poverty started to settle on the new land that was previously under the sea. Thus, the city was divided into the rich Upper Neighborhood and the poor Lower Neighborhood. But this is not the only consequence: After the tsunami, animal diseases regularly broke out, which eventually led to the extinction of all livestock and cattle. Scientists then created a new animal called “the thing,” whose meat is unpalatable...
  • VOL.59 / 2023.06
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