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Search word : "Publishing Industry", Search result : 276

[TREND / TOPIC]

South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses 2019.08.05 What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...

VOL.14 / 2019.08

[TREND / SPECIAL PROJECT]

North Korea Seen Through Books, and the Unification of the Korean Peninsula

North Korea Seen Through Books, and the Unification of the Korean Peninsula 2019.08.05 On the last day of June this year, a historic event happened in the border village of Panmunjom straddling the two Koreas when the leaders of the United States and North Korea met for the first time. Just a mere 62 km away from Seoul, this location was where the ceasefire armistice was signed in July 1953 to put a stop to the Korean War that had raged for three years between North and South Korea. Although U.S. President Donald Trump stepped over to North Korea for just a minute and met with North Korean leader Kim Jong Un for 53 minutes, the image of the two men shaking hands heightened hopes that the Korean peninsula could move further towards denuclearization and peace. There are several books that address this reality on the Korean peninsula that have received much interest from the publishing industry in South Korea. Books that help children and adolescents understand the reality o...

VOL.14 / 2019.08

[NEWS / PUBLISHING INDUSTRY]

South Korea's Printing Industry

South Korea's Printing Industry 2017.10.10 Historically, publishing and printing have developed hand in hand. Thanks to the development of printing skills, mass production of paper books became possible and today, cover printing that boosts the tangibility of books, as well as various attempts at editing and the level of completion all depend on high-quality printing skills. Not only is the area of POD (Publishing/Print on Demand) expanding by the day, lying between paper books and e-books, consistent demand is also expected. Sales of the publishing industry do not solely come from paper books. The market share of e-books, audio books and licensed works is expanding continuously. The printing industry is also relying less on printed publishing and more on industrial printing and packaging printing. From packaging used in everyday goods to special printing used on smartphones, changes that are worth noting in the printing industry have been taking place. &...

VOL.5 / 2017.10

[NEWS / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation 2017.9.11 The Love You Wished For Will Come Soon 1. Publication Details Imprint | Sigonsa Co., Ltd Title | The Love You Wished For Will Come Soon Author | Ae-kyung Lee Format | 130*180 Binding | Paperback Pages | 272pages ISBN | 978-89-5278-518-3 2. Contact Name | Sunju Jung Phone | +82-2-2046-2895 Email | alliswell1224@sigongsa.com URL | www.sigongsa.com 3. Selling Points Subject | Who will I fall in love with and how will I love? A Q&A Book for myself to ask and answer Target Readers | Anyone who dreams of meeting someone to love Media Reviews & Advertisement Copy | Great love comes only to those who dream of it 4. About the Author Ae-kyung Lee was driven to become a journalist by her strong curiosity about society and the world, and this led her to discover her passion for writing. She loves writing, as she also knows that it has healing power a...

VOL.4 / 2017.09

[TOPIC / KOREAN PUBLISHER]

VOL.4 / 2017.09

[TOPIC / EXPORT TRENDS]

Haemin Sunim's The Things You Can See Only When You Slow Down

Haemin Sunim's The Things You Can See Only When You Slow Down #1 Bestseller on Amazon UK, #3 non-fiction seller in the Netherlands 2017.9.11 The Things You Can See Only When You Slow Down Haemin Sunim's The Things You Can See Only When You Slow Down recently stayed at #1 on Amazon UK's bestseller list for three weeks, surprising many as it is rare for a South Korean collection of essays to gain so much popularity overseas. Even the editor who was in charge of putting the UK version of this book together had been taken by surprise at the book's success. In the United States, the book sold over 30,000 copies in two weeks, as readers sought a moment of rest in their busy everyday lives.It is not an easy feat for a South Korean book to be published abroad, moreover a collection of essays. Penguin Books and Random House, both major publishers in the United States and the United Kingdom respectively, approached Suo Books which owns the publishing right in South K...

VOL.4 / 2017.09

[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases 2017.8.18 Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...

VOL.3 / 2017.08

[TREND / TOPIC]

2019 Seoul International Book Fair - Arrival

2019 Seoul International Book Fair - Arrival The country's biggest book festival, a celebration of people who make, write and read books 2019.07.08 From June 19 to 23, the 2019 Seoul International Book Fair (SIBF) was held at Seoul's COEX. Themes for 2017 and 2018 had been 'transformation' and 'expansion' respectively, and this year's book fair had the theme 'arrival'. The theme 'arrival' for SIBF was given in reference to prospects for books to come, and those for the world beyond books. Visitors to the 2019 SIBF were invited to learn about the 'arrival' of South Korea's publishing industry and the country's society beyond their 'transformation' and 'expansion'. Official posters for the 2019 Seoul International Book Fair South Korea's biggest book festival; South Korea and the world meet through books At the 2019 Seoul International Book Fair,there were many attempts to connect bookswith non-book items in line with the theme 'arrival' &nbs...

VOL.13 / 2019.07

[INTERVIEW / KOREAN PUBLISHERS]

East-Asia Publishing

East-Asia Publishing Aiming for the popularization of culture 2019.09.09 Cultural sciences, social sciences and natural sciences are all, when taken from a broad point of view, part of liberal arts. East-Asia Publishing Co. is a South Korean publisher that focuses on turning these fields of science into culture. Rather than just acting as a publishing archive, East-Asia Publishing says it is constantly working to set the agenda and create trends for the publishing industry by finding common ground with the public. The following article details the goals and plans for East-Asia Publishing where communication with readers is of utmost importance. East-Asia Publishing, Hubble Could you introduce East-Asia Publishing to our webzine readers? Established in 1998, East-Asia Publishing has produced over 200 books in a variety of genres including natural sciences, cultural sciences, social sciences, history and philosophy. Many books from East-Asia Publishing...

VOL.15 / 2019.09

[TOPIC / ISSUE]

2017 Korea Book Fair in Vietnam

2017 Korea Book Fair in Vietnam K-Books Secure $6.5 Million in Prospective Contracts in Vietnam 2017.8.18 South Korea's traveling book fair recently landed in Vietnam, where hallyu has been booming. The traveling book fair aims to support Korean books' exports overseas, boost copyright sales abroad and bolster the international competitiveness of Korean publishers. The following provides a look into the publishing exchanges between the two countries which marked 25 years of diplomatic ties this year.From July 26 to 27, the Korea Book Fair washeld at the Lotte Hotel in Hanoi. This book fair, which was held in part by the cooperation of the Korea cultural center in Vietnam, achieved great success through seminars held for Korean and Vietnamese participants alike, addressing the publishing market in Vietnam and the publishing industry in South Korea. Theopening ceremony for the 2017 Korea Book Fair in Vietnam Publishing officials and executives from both South Korea...

VOL.3 / 2017.08

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