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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last October. Consultati...
  • VOL.67 / 2024.02
[INFORMATION / #K-BOOK]

#Winter

#K-Book   #Winter KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.01.02   Snow 1. Publication Details   Title | SnowAuthor | Yoon Jane, Oh SeungminPublisher | NURIMBOPublication Date | 2018-01-17ISBN | 9788958762157No. of pages | 36Dimensions | 210 * 260   2. Book Intro   One snowy day, kids hurriedly run outside with excitement. But the main character from Snow only looks out the window. She has a disability and cannot walk. The grandmother in the story empathizes with her granddaughter and relays a story from her childhood about what she did on a snowy day.After the opening in Snow, we are immediately taken to the Grandmother’s childhood days; a story of one snowy day in the 1950s unfolds with beautiful pictures and text. As the granddaughter listens to her grandmother’s story, she slowly opens up her heart. She says she wan...
  • VOL.66 / 2024.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.01.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.66 / 2024.01
[TREND / BOOK TRIP]

The Jolly Shelter and Home of the Mangwon-dong Brothers!

Book Trip   [Into the Book ⑦] The Jolly Shelter and Home of the Mangwon-dong Brothers! Mangwon-dong, Mapo-gu, Seoul: The Harmony of the Old and the New   2024.02.19   Mangwon-dong Brothers       Being invited to someone’s house is like being invited to see the real inside of them.(...) Years passed, and we ended up living together in an 8-pyeong room on a rooftop.     Mangwon-dong Brothers (Namu Bench) is the first novel by writer Kim Ho-Yeon, who made readers in Korea and abroad both cry and laugh with her book The Uncanny Convenience Store (Namu Bench). It won the Excellence Award at the 9th World Literature Award and was later made into a play, proving both its literary value and popularity. The book Mangwon-dong Brothers is a full-length novel about four impoverished men who start an unusual live-in relationship in a rooftop room in Mangwon-dong -...
  • VOL.67 / 2024.02
[TREND / ONE-LINER QUOTES]

Reading: Sorting Out the Unchanging from the Changing

One-Liner Quotes   Reading: Sorting Out the Unchanging from the Changing Sportsperson’s Pick   2024.02.19   Jeong Ji-Hyeon has been climbing for 21 years. She served as a national athlete and as a coach for the national team. She still hasn’t forgotten the joy of competing and now works as a referee for Sport Climbing Asia. She also runs a center for people who enjoy climbing as a lifestyle sport.   Although I am currently doing sports as a career, it was not my major. My major was Korean language education. I became a sportsperson by chance, but I also used to teach writing to elementary school students. I remember coming across the book One Day I Died (Baram Books), which left a strong impression on me at that time. At first, I doubted that it was a book for children. I had to read it for class, but I found the story to be quite compelling. I’m not sure if the kids in my class at the time enjoyed it. But, if you have ever lost someone...
  • VOL.67 / 2024.02
[TREND / TOPIC]

Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong...
  • VOL.66 / 2024.01
[TREND / SPECIAL PROJECT]

Everything About Coffee We Love

Special Project   [Book × Coffee] Everything About Coffee We Love   2024.01.02     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Koreans are known worldwide for their love of coffee. Earlier last year, Agence France-Presse (AFP) published a feature on “Koreans’ love of coffee,” introducing the word Eoljukah (meaning iced americano even though I freeze to death). Explaining that Koreans drink iced americano even in the middle of winter, the story captured the attention of the world by highlighting their love of coffee in all sea...
  • VOL.66 / 2024.01
[TREND / EXPORT CASE]

Enjoy the Taste and Scent of Korea With Genre Literature

Export Case   Enjoy the Taste and Scent of Korea With Genre Literature   2024.01.02   February 11, 2024, will mark exactly 30 years since Korean writer Djuna uploaded his first short story to an online SF community on the PC communication service “HiTEL.” The story was titled A Butterfly that Traveled Back in Time, and it was Djuna’s first official release. Since his debut in 1994, Djuna has published a total of 170 novels, and it is almost 200 if you count his unpublished works as well. He is the most prolific and longest-running science fiction writer in Korea. Djuna is like a cornerstone of Korean SF, with many SF writers confessing to being his fans, saying that they were greatly influenced by him. However, it was only recently that Djuna was introduced to the international audience. It was in 2019 that the short stories The Second Nanny and The Bloody Battle of the Broccoli Plain were published separately as ebooks, audiobooks, and paperbacks...
  • VOL.66 / 2024.01
[INFORMATION / BEST SELLERS]

2nd Week, November 2023

Best Sellers   2nd Week, November 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.12.04   For the second week of November, books that have been the center of attention dominated the list of bestsellers. The book Reading Schopenhauer at Forty quickly rose to the top of the list after being recommended by actor Ha Seok-Jin on the popular Korean TV show “I Live Alone.” On the show, he was shown to be very dedicated to self-management - exercising, studying, and enjoying his hobbies - which likely inspired viewers to purchase the book. The book features 30 pieces of advice from philosopher Schopenhauer, who has inspired countless people. It offers wisdom for those entering their 40s with mixed feelings to realize the true meaning of life.Han Kang’s I Do Not Bid Farewell, published in 2021, won this year’s Medici Prize in France, again ranking 7th on the overall bestseller list. The Korean publishing industry is rejoicing ...
  • VOL.65 / 2023.12
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