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[TREND / EXPORT CASE]

The Korean Book Importing Success Story of AST, a Russian Publisher

Export Case   The Korean Book Importing Success Story of AST, a Russian Publisher The Weakest Spirit in the World by Kim Dong-sik   2022.01.03   The story behind the Russian edition of The Weakest Spirit in the World (Yodabooks) by Kim Dong-sik is not very common for a commercial publisher. Still, I hope it could help small and niche imprints that prefer building long-lasting relations with their readers to a hit-and-run strategy.   Cover of The Weakest Spirit in the World, Russian edition     At Lingua, we predominantly publish textbooks, dictionaries, etc., for those learning foreign languages. In late 2016, our first Korean textbook came out to test our hypothesis and became a huge success, so we devised a concise publication strategy for this language. To our great surprise, few Korean literary translations were published at the time. We decided to exert ourselves as learning the language als...
  • VOL.42 / 2022.01
[TREND / BOOK TRIP]

Pohang, Gyeongsangbuk-do

Book Trip   Pohang, Gyeongsangbuk-do A once steel city now emerging as a cultural powerhouse with filming sites   2022.01.03     An industrial complex gives off heat along the Hyeongsan river, the first impression of Pohang. But that is just a part of the city. If one aspect of a city leaves too strong an impression, the rest becomes invisible. Pohang is home to many tourist attractions such as Homigot Sunrise Plaza, a famous venue for the sunrise, and Guryongpo, a Japanese old traditional house street where a K-drama called "When The Camellia Blooms" was filmed years ago, exuding an exotic atmosphere, and Cheongha-myeon and Cheongha market as filming locations for "Hometown Cha-Cha-Cha," a popular Korean drama, in addition to Sabang Memorial Park, Botanical Garden of Gyengsangbuk-do and more. The stunning landscape of Naeyeon Mountain and Bogyungsa Temple are the tourist spots you must visit there. Most of all, Pohang city is seeking a transition towards a cultura...
  • VOL.42 / 2022.01
[TREND / SPECIAL PROJECT]

A Genre for All Generations: Young Adult

Special Project   A Genre for All Generations: Young Adult The evolution of fiction, scalable to different media   2021.12.06   The genre of fiction is limitless in its scope. Any source that can be narrated into an interesting story can turn into a novel. A particular genre that brought a new sensation to the publishing market, infusing energy into the fiction market, is YA (young adult). The genre of young adult, which was regarded as an off-mainstream genre in Korea as it did not have a distinct feature, has come to the center of the spotlight with various works. Young adult fiction refers to a type of fiction for all age groups, maximizing the fun of reading and often based on fantastical elements. The greatest charm of the genre is that it embraces all generations as well as its primary readership (teenagers). As a type of genre literature or a mixture of its elements, young adult fiction can be categorized by its fast flow and strong power to engage, port...
  • VOL.41 / 2021.12
[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature ? excellent grand prize winners ? from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, bu...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN AUTHORS]

Writer Song Gil-Young

Korean Authors   Writer Song Gil-Young A clear-cut forecast of the times provided by a man who “mines” the minds of the time   2024.07.01   One book published last year made headlines and became a bestseller. It is Forecast of the Times: Era of Nuclear Individuals (Kyobo Book Centre), which brought about a sensation by claiming that a new era of individuals called “nuclear individuals” has arrived due to the development of AI technologies and aging populations. The book’s writer, Song Gil-Young, calls himself a “mind miner,” meaning a person who mines the minds of the time using big data. As he precisely pinpoints the changes of the time through big data analysis more than anyone else, his latest title, Forecast of the Times: Era of Nuclear Individuals, provides insights into various fields. This book can be regarded as the extension of Just Don’t Do It (Book Stone) and Do Not Imagine (Book Stone), his previous titles offering advice for the future. Song...
  • VOL.72 / 2024.07
[INTERVIEW / KOREAN PUBLISHERS]

Graedobom

Korean Publishers   Graedobom A time of imagination for deep contemplation and mindfulness   2024.06.03   Spring, when the greenery returns from its winter rest and bursts into life, has the power to melt our hearts just by thinking about it. As such, a publishing house has been actively publishing 18 titles in the past 3 years since its founding in 2021, with works that warm and invigorate our hearts - “graedobom.” Oh Hye-Young, CEO of graedobom, says that as a new publishing house and a one-man publishing house, she enjoys growing with writers and releasing books that she has planned. She also says that she wants to focus on the “heart” and “humanness” of people in each work she publishes, and that she wants to capture “content that you still want to see in this world where there is a multitude of things to see,” which reminds us of the warm, yet strong, spring. We talked to Oh Hye-Young, CEO of graedobom, who has been painting the colors of graedobom e...
  • VOL.71 / 2024.06
[INTERVIEW / KOREAN AUTHORS]

Writer Jung Yeong-Wook

Korean Authors   Writer Jung Yeong-Wook May my sentences support your life one day...   2024.05.07   Sometimes, the empathy and understanding of “I experienced that, too” can be more powerful than words of consolation or encouragement. Perhaps this is why people turn to books when they find it difficult to tell anyone about their troubles. Jung Yeong-Wook, a prolific non-fiction writer, has been showing heartfelt solidarity and great support to readers through his books. As a writer and the head of a publishing company, he says he publishes books with the hope that they will be “a book that is given to you as a gift from someone who cares about you one day.” Writer Jung continues to interact with readers through social media and never stops challenging himself. His determination to stay steadfast in his writing career reminds us of the saying, “Sincerity works.” Following is an interview with Jung Yeong-Wook, a writer who deeply empathizes with...
  • VOL.70 / 2024.05
[TREND / BOOK TRIP]

Wonju, Gangwon-do

Book Trip   Wonju, Gangwon-do Filled with Pride as the UNESCO City of Literature   2021.12.06     Boasting well-preserved exquisite natural scenery, Wonju is home to a number of temples, including Sangwonsa and Guryongsa, Chiaksan Mountain with a marvelous mountainous landscape, and great tourist sites such as rail bikes in the Ganhyeon Tourist Area and the Sogeumgang Valley Suspension Bridge. The region also has literary elements that make it more proud. Pak Kyong-Ni, the master of modern Korean literature and the writer of the Toji series, a steady bestseller, completed the series and spent the rest of her life in Wonju. Her house is still preserved, and the surrounding region is organized around the Pak Kyongni House. This makes it enough to call Wonju the home of literature. UNESCO has also recognized such literary resources of Wonju. The UCCN (UNESCO Creative Cities Network), a global platform under UNESCO, selects cities with creativity and potential every 2 ...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Jakkajungsin Publishing Co.

Korean Publishers   Jakkajungsin Publishing Co. With faith and affection for books   2024.04.01   Jakkajungsin Publishing, a publishing house that has been fiercely and steadfastly upholding the spirit of writers, celebrates its 37th anniversary this year. Times have changed, and so have readers, too, but Jakkajungsin Publishing’s deep faith and love for books have kept it true to its original mission. Starting with literature and expanding to humanities, liberal arts, non-fiction, business, and children’s books, the company has pioneered its own path, communicating with readers while never forgetting the meaning and importance of books. The determination to make books that uplift the soul and awaken the spirit of readers, as well as books that can give strength and courage to readers living in difficult times, showed the passion it had at the beginning. Following is an interview with Jakkajungsin Publishing, which has been meeting readers with qua...
  • VOL.69 / 2024.04
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.02.14   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.43 / 2022.02
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