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Search word : "Trends",   Search result : 420
[TREND / TOPIC]

The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[INTERVIEW / KOREAN AUTHORS]

Writer Kim Won-Young

Korean Authors   Writer Kim Won-Young Write, Dance, and Desire   2022.09.05   There are diverse uncharted spaces in our worlds. Unfortunately, many have biases against unknown areas or make reckless decisions about what they see from the outside. In times when the few have little ground to stand by due to the views of the majority, there are those who dream of an era in which anyone can desire. Writer Kim Won-Young continues to change desires into reality as he transforms himself into a lawyer, a stage actor, a writer, and a dancer. He listens to the voices of people in the margin, including those with disabilities, supports their voices wholeheartedly, and hopes that everyone is the subject of their beauty. Following is an interview with writer Kim Won-Young who ceaselessly writes, dances, and expresses his desire for everyone to be harmonized and recognized as they are.       We are happ...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN PUBLISHERS]

Moksu Publishing Company

Korean Publishers   Moksu Publishing Company Knowledge that Saves the World, Just Like Trees and Water   2022.08.01   Carpenters use wood to create furniture, tools, and other daily necessities. Likewise, Moksu Publishing Company (Moksu has two different meanings in Chinese characters: 木水 (moksu, trees and water in Korean); 木手 (moksu, a carpenter in Korean)) or Moksu Chaekbang (literally “a bookstore of trees and water” in Korean), which marks its 9th anniversary this year, has been publishing books necessary for everyday lives, as its name implies. Driven by the commitment and passion toward ecology and the environment, the company has been actively bringing out books in those fields. At a time that requires even more attention to the environment, the publisher strives to convey to readers that all living things are symbiotic and connected. We had a chance to interview Jeon Eun-Jeong, CEO of Moksu Publishing Company, who explores ways to help people take a...
  • VOL.49 / 2022.08
[INFORMATION / BEST SELLERS]

3rd Week, June 2021

3rd Week, June 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.07.05   One book topped the bestseller lists of four major online bookstores in Korea in the third week of June 2021. It is Cho Kuk’s Time, written by Cho Kuk, former Senior Secretary to the President for Civil Affairs. It includes outspoken stories about political affairs he experienced during his term in office. It seems that readers’ curiosity towards the candid feelings of Cho Kuk surrounding several disputes has been the driving factor for its rising popularity. Other books about politics and society joined the bestsellers’ list as well. For example, Illusion of Correction is a book written by “The Guy Who Reads Youtube,” one of the major Youtube channels that introduced Jordan Peterson, the famous writer of Beyond Order, to Korea. It has been gaining great sympathy from male readers in their 20s with stories about the era where the real and fake are mixed up in chaos.Non-fic...
  • VOL.36 / 2021.07
[INFORMATION / INFO]

Overseas Publication Grants 2021

Overseas Publication Grants 2021 Grants awarded in 2021   2021.07.05   The Publication Industry Promotion Agency of Korea (KPIPA) has carried out this year’s “Overseas Publication Grants” to promote the overseas advancement of Korean publications. The “Overseas Publication Grants 2021” has provided partial grants to overseas publishers who have published or are planning to publish Korean content under contract with Korean publishers. Criteria for assessment were quality of contents, marketability, and ability of the publisher. Different amounts of grants will be provided depending on the region (Europe, US, UK, China, Japan, etc.). Following is the grant-winning work of the “Overseas Publication Grants 2021.”     Where is Grandma? Writer | An EunyoungPublisher | A thousand hopeGenre | Children’s bookTranslated Language | Traditional ChineseAwarded Publisher | Alvita Publishing Co., LtdISBN | 97898...
  • VOL.36 / 2021.07
[TREND / TOPIC]

Introducing Korean Sci-Fi!

Introducing Korean Sci-Fi!   2021.03.08     Beginning of Sci-Fi in Korea   To pick the genre that the public has actively consumed in Korea for the past several years, it would be "Science Fiction." However, considering the massive fandom and cultural influence of Sci-Fi in other countries such as the United States, it has not been long since the public in Korea has highlighted the genre. This is why some people think that the Sci-Fi syndrome in Korea is a sudden phenomenon. However, Korea's Sci-Fi genre has been shaped to become what it is today from about 100 years ago, creating the foundation for today's Sci-Fi to be at the center of people's attention. Then, learning the history of Korean Sci-Fi will be a good way to understand it better and get a clearer glimpse of its future outlook. The beginning of Sci-Fi in Korea goes back to 1907. The first Sci-Fi work recorded in history isserialized in the journal Taegukhakbo- a journal for Koreans studying in Japan, wh...
  • VOL.32 / 2021.03
[INTERVIEW / KOREAN PUBLISHERS]

Next Wave

Korean Publishers   Next Wave Reading the Flow in the Publishing Industry by Absorbingthe Newest Trend While Staying Close to the Basics   2022.07.04   When we see people or businesses sticking to their basic principles amidst the rapidly changing trend and environment, we can’t hold back complimenting them. One of the publishing companies, Next Wave, has been pioneering its path as a publisher, following various trends while holding onto its motto of “We Make Books that Support Your Life” in the drastically changing society. As a mid-sized publishing house, Next Wave has been strengthening its reputation in the publishing industry, publishing books of various genres. It has always been in thirst for content production and new knowledge, and at the center of all, there’s CEO You Jeong-Yeon, who contemplates publishing books that can respond to the generational spirit in the future. Following is an interview with her, who is vigorously sailing ...
  • VOL.48 / 2022.07
[INTERVIEW / KOREAN AUTHORS]

Writer Bora Chung

Korean Authors   Writer Bora Chung A Creative and Fun Storyteller Who Mesmerized the World   2022.06.07   While Korean content ? or so-called K-content ? is at the center of global attention these days, K-publishing has joined the hot wave. Led by works that have won international prizes, various Korean publications are being globally recognized with rising interest and popularity. Also, Korea’s publishing industry is once again receiving much attention as Cursed Bunny (Arzak), a short-story collection written by Bora Chung, was nominated for the Booker Prize, a prestigious literary award. Author Bora Chung writes stories with the maximum charms of SF fiction using her abundant imagination and fresh topics. Following is an interview with Bora Chung, who expressed her works as “fiction that explores the border between reality and virtual reality.”   ⓒArzak     Please introduce yourself to our subscribers.   Hel...
  • VOL.47 / 2022.06
[INTERVIEW / KOREAN PUBLISHERS]

Woongjin ThinkBig

Korean Publishers   Woongjin ThinkBig Publishing Spectrum Expanding with High-Quality Content   2022.05.02   In every social aspect, we talk about role theory. Faithfully fulfilling a role appropriate for each position positively impacts society as a whole or the entire field, and will inevitably be exerted as a power to seek opportunities to grow together. Woongjin ThinkBig's Book Business Headquarters, which plays a leading role as a genuine general publishing house, has published books of various kinds throughout a long history. Furthermore, in the rapidly changing publishing market, new businesses that can chart a plan for the future are expanding. Following is an interview with Woongjin ThinkBig's Book Business Headquarters, which is actively responding to the development of new markets in the publishing industry by publishing books that meet the needs of the times and expanding the scope of the publishing market.   Logo of Woongji...
  • VOL.46 / 2022.05
[INFORMATION / BEST SELLERS]

3rd Week, May 2021

3rd Week, May 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.06.07   A keyword that can represent the first half of 2021 in Korea would be “money.” As economic uncertainty grew due to the spread of COVID-19, more people jumped into investing in the stock market and real estate. Hence, it is not surprising to see the rising popularity of business and investment books. For example, Trading and Son, You Must Study Money joined the top 10 bestselling books for the third week of May. Trading is a guide book about how to make a profit from buying and selling stocks in certain situations. Meanwhile, as you can guess from the sub-title “5 millionaire Dad’s Realistic Lecture on the Economy,” Son, You Must Study Money teaches basic economic principles and knowhow to accumulate wealth. Korean readers’ increased interest in “wealth” is expected to continue, as supported by books in the business and investment category hitting the bestsellers’ l...
  • VOL.35 / 2021.06
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