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[TREND / KNOWLEDGE]

South Korea's Imprint System in Publishing

South Korea's Imprint System in Publishing   2019.10.07   Most well-known South Korean publishers have several imprints (independent brands under the same publishing house). This number can go up to double-digits for large publishing houses, while smaller publishers' number of imprints is usually in the single-digit range. Imprints are a way for publishers to expand their publishing range as well as the size of their business and improve profits. Around 2005, the number of imprints grew rapidly in South Korea, and this trend was led by Woongjin Thinkbig, which managed more than 30 imprints at one point. They had a publishing system where they would recruit well-known people from the industry, like directors or editors, give them high wages and place them in charge of imprints. After looking at their performance for two years, the company would decide whether to extend their contract or not. In addition to Woongjin, Minumsa, 21st Century Books and Wisdom House, which...
  • VOL.16 / 2019.10
[TREND / TOPIC]

From YouTube to Books

Topic   From YouTube to Books   2023.09.04   It was common to find books written by YouTubers on bookstore shelves in Korea this year. It is a phenomenon that has been around for a couple of years now, when publishers realized that they could turn subscribers into readers, and quickly started to sign popular YouTubers as authors. Even if you have never heard of the channel before, it is not hard to tell that the book’s author runs a YouTube channel. This is because, among other things, the copy on the book’s cover, “YouTube channel ○○○ with 10 million total views,” emphasizes the author’s experience more than anything else. I have a YouTube channel with 130,000 subscribers, and my new book has never been without a copy like this. It seems to have become one of the most important tasks for editors to draft a copy with up-to-date total subscribers and total views every time a new book is published.   ...
  • VOL.62 / 2023.09
[INFORMATION / BEST SELLERS]

1st Week, December 2023

Best Sellers   1st Week, December 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2024.01.02   It is the first week of December, 2023, and diligent readers in Korea seem to be preparing for the coming year already. Some popular self-help and humanities titles, such as Trend Korea 2024 and Sayno Love, continue to dominate the integrated bestseller lists with their insights on life, wisdom and wealth.In the meantime, the new titles by Korean literary legend Jo Jung-Rae - Golden Paper 1 and 2 - have been ranked in the top 10, filling the hearts of Korean fiction fans with excitement. Described as a “victory of the writer’s spirit,” Jo, who has devoted his entire life to literature, sharply examines the human desire for money. He captures the raw reality of our society, where people live and die for money, and raises a warning against the dehumanization of the world due to materialism. How about taking a look at the new novels ...
  • VOL.66 / 2024.01
[INFORMATION / BEST SELLERS]

2nd Week, November 2023

Best Sellers   2nd Week, November 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.12.04   For the second week of November, books that have been the center of attention dominated the list of bestsellers. The book Reading Schopenhauer at Forty quickly rose to the top of the list after being recommended by actor Ha Seok-Jin on the popular Korean TV show “I Live Alone.” On the show, he was shown to be very dedicated to self-management - exercising, studying, and enjoying his hobbies - which likely inspired viewers to purchase the book. The book features 30 pieces of advice from philosopher Schopenhauer, who has inspired countless people. It offers wisdom for those entering their 40s with mixed feelings to realize the true meaning of life.Han Kang’s I Do Not Bid Farewell, published in 2021, won this year’s Medici Prize in France, again ranking 7th on the overall bestseller list. The Korean publishing industry is rejoicing ...
  • VOL.65 / 2023.12
[INFORMATION / BEST SELLERS]

2nd Week, September 2023

Best Sellers   2nd Week, September 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.10.04   It is September in South Korea, when cool winds begin to blow in the morning and evening. With the onset of fall, it is time for those forward-looking to prepare for the coming year. And as proof, Trend Korea, an annual preview of trends for the year ahead, is back again, this time ranking fifth on the overall best seller list. Even though it is still on pre-sale, Trend Korea 2024 has made it to the top of the list and is being enthusiastically welcomed by Korean readers looking forward to the new year. It will be a great way to prepare for what keywords will emerge in the coming year in the midst of a turbulent market. Another business book, The Secret 1%, came in 8th place. Readers have been raving about the investment insights shared by the writer, Mer, one of Korea’s top capital market analysts. This shows that the business genre continues...
  • VOL.63 / 2023.10
[INFORMATION / BEST SELLERS]

2nd Week, August 2023

Best Sellers   2nd Week, August 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.09.04   August in South Korea can be a challenging month with hot days, but it’s also exciting for students and office workers as it means summer break and vacations. A variety of books for different tastes made it to the integrated list of bestsellers with summer vacations coming up, but two fiction titles stood out. The fourth on the list, Even with the Dimmest Light, is a new novel by Choi Eun-Young, who enters the 10th year of her career this year. The book, consisting of seven mid- to full-length stories, received comments that it reads like a long letter written by the author, which makes it immersive and compelling. Another book, a full-length novel, The Rainbow Goblin Store, came in ninth place. The book, which was exported to six countries before publication, has been highly anticipated not only in Korea but also around the world....
  • VOL.62 / 2023.09
[TREND / TOPIC]

The 2023 Seoul International Book Fair and the K-Book Copyright Market

Topic   The 2023 Seoul International Book Fair andthe K-Book Copyright Market On-site Report on Hot Issues in the Copyright Market   2023.07.03   The “National Book Fair,” which began in 1954, was upgraded to an international book fair in 1995 and became the “Seoul International Book Fair (SIBF).” I joined the publishing industry in 1995 as a copyright agent, and attended the SIBF for the first time in the same year. It was named an “international” book fair, but there were a few booths from overseas publishers as well as other international publishers or agents that participated as individual guests. Time has passed since then, and this year, the SIBF marked its 29th anniversary.Hosted by the Korean Publishers Association, this year’s SIBF was successfully held in COEX located in Samsung-dong, Seoul, over five days from June 14 to 18. With a history of almost half a century, it proved itself as the hub of the Asian publishing market, and a pillar that pla...
  • VOL.60 / 2023.07
[TREND / TOPIC]

The “Most Korean” Features Penetrate the World

Topic   The “Most Korean” Features Penetrate the World   2023.01.02   I met Kristen Vida Alfaro, CEO of Tilted Axis Press, in the UK last September. Tilted Axis Press is the publisher set up by Debora Smith, who won the International Booker Prize with Han Kang. The company introduced Love in the Big City (Changbi Publishers) written by Park Sang-Young and translated by Anton Hur to the UK, and the book put its name on the Booker Prize Longlist this year. Also, translated by the same translator, Chung Bora’s Cursed Bunny (Arzak) was selected for the Booker Prize Shortlist. As such, Korean literature ? or K-literature ? has recently been creating a sensation in English-speaking countries. If you take a closer look at the phenomenon, you will realize that diaspora literature written by Korean-Americans is at the center of popularity, such as Lee Min-Jin’s Pachinko and Michelle Zauner’s Crying in H Mart.   * K-Book Trends Vol. 47 ? Go t...
  • VOL.54 / 2023.01
[INFORMATION / #K-BOOK]

#Mystery & Thriller

#K-Book   #Mystery & Thriller KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.12.05   Leap Year 1. Publication Details   Title | Leap YearAuthor | Song KyounghyukPublisher | GOZKNOCK ENTPublication Date | 2022-03-18ISBN | 9791163162971No. of pages | 304Dimensions | 128 * 188   2. Copyright Contact   Name | Park MiaeEmail | miaepark@gozknock.comPhone | +82-10-2733-1219   3. Book Intro   Tragedy is nothing but a result of desperation.Suhyun lived with his mother who was seriously ill. He barely made ends meet by illegally driving a taxi. On February 29 of 2004, he happened to meet a woman whose username was Hyunchae on a poker website. They arranged an in-person meeting, and Hyunchae appeared at the meeting place with pistols. In the spur of the moment, they stole a car and drove to an und...
  • VOL.53 / 2022.12
[INFORMATION / BEST SELLERS]

2nd Week, October 2022

Best Sellers   2nd Week, October 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea   2022.11.07   If we look at the best sellers’ list for the second week of October, we can see books that have been greatly loved by readers have returned with a new look. For example, the Consumer Trend Center (CTC) at Seoul National University, which reads and analyzes current flows and trends in the world, came back with a new book, Trend Korea 2023. Naturally, it would be great to prepare for the new year with knowledge about the upcoming trends foreseen by Trend Korea 2023. Also, “Decision to Leave,” which set a mega-hit record with its movie and the screenplay, returned with Decision to Leave: Storyboard Book. The book is a must-read for those who want a deeper understanding of the story and the production process of “Decision to Leave,” which provided an unforgettable experience for its audience with various plot devices operating perfectly in the m...
  • VOL.52 / 2022.11
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