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[TREND / EXPORT CASE]

K-BOOK Import Case in Germany

Export Case   K-BOOK Import Case in Germany The start of a new story   2022.04.04   In 2017, when a colleague at our publishing house came across the title The Things You Can Only See When You Slow Down (Suo Books) by Haemin Sunim and suggested we buy the German rights, no one thought that this would be the beginning of a new era. Of course, we assumed that the book would sell well ? why else would we want to publish it? Nevertheless, we were surprised how quickly the first edition sold out. In the meantime, over 40,000 copies have crossed the counter and the 7th edition has just been printed. One reason for the great success in Germany was certainly Haemin Sunim's reading tour, which we organised in 2018, as well as his activity on social media, where he has millions of followers. Another is that Korean culture has become increasingly visible in Europe in recent years and interest in Korean literature has also grown in this country.   ...
  • VOL.45 / 2022.04
[TREND / BOOK TRIP]

Dangjin, Chungcheongnam-do

Book Trip   Dangjin, Chungcheongnam-do A city of daily leisure   2021.08.02     Dangjin-si, or Dangjin City, located in the northernmost cove area of Chungcheongnam-do, got its name from the region’s history of a harbor city that used to be the gateway to Tang during the Silla Dynasty. It neighbors Asan and Seosan of Chungcheongnam-do to the East and West respectively. As it faces Pyeongtaek, Gyeonggi-do Province, to the North, it is the first region people reach when they ride down the Seohaean Expressway out of the province. The vast ocean spreads out to the South, and you can have a good time on the foreshore by renting gear at local stores. Waegok Village is the only place in Korea where you can enjoy sunrise, sunset, and moonrise at one spot, making it the perfect place to relish leisurely time. As such, Dangjin-si has recently become a rising star on the west coast, offering various things to see and enjoy. Every part of Dangjin-si is full of ...
  • VOL.37 / 2021.08
[TREND / EXPORT CASE]

Korean literature spreading across the world

Korean literature spreading across the world   2020.05.04   Full-length novel Lemon   Author Kwon Yeo-Sun ⓒShin Nara, Lemon   The global publishing market is eyeing Lemon (Changbi), a full-length novel written by Kwon Yeo-Sun. The book’s “World English Language Rights” were sold to Other Press in the US in 2019, while it could meet British readers after the rights were sold to British publisher Head of Zeus last March. The book Lemon sold translation rights to six countries until today including Japan, Vietnam, Thailand, and Russia. It is expected that the book will be further exported to other countries when the translation into English is completed. The book is a full-length novel published in 2019, 3 years after Kwon Yeo-Sun attracted readers by winning the 47th Dong-In Literary Prize in 2016 with her short story collection Hello, Drunkard (Changbi). Kwon Yeo sun’s writing demonstrates a unique sense of dignity ...
  • VOL.22 / 2020.05
[INTERVIEW / KOREAN PUBLISHERS]

Bombom Publishing Co.

Korean Publishers   Bombom Publishing Co. Unique Picture Books Made with Love   2022.10.04   Picture books were often regarded as “books only for children.” Driven by the growing interest of adult readers in picture books, however, a number of “picture books for adults” have been published lately. “What are picture books for adults?” In search of the answer to the question, Bombom Publishing Co. is dedicated to redefining them as “books that both adults and children can enjoy” from “books that adults can merely read,” and to publishing picture books covering all genres. We had the opportunity to feel the publisher’s commitment to its readers, along with a passion for picture books.   The logo of Bombom Publishing Co.     It is our pleasure to have Bombom Publishing Co. in K-Book Trends’ interview. Please introduce the company and its mission to our global readers.   “B...
  • VOL.51 / 2022.10
[TOPIC / ISSUE]

2018 Seoul International Book Fair ‘New Definition’

2018 Seoul International Book Fair ‘New Definition’ Expand Your Thinking and World Through Books   2018.07.31       The annual Seoul International Book Fair, now in its 24th year, was held for five days from June 20 to 24 at COEX, Seoul with the theme ‘New Definition’. At the fair’s local exhibitions 234 companies participated, while in the international booths 91 companies from 32 countries including France, the United States, Japan and China took part in the festivities. The guest country of honor for this year’s fair was the Czech Republic. In line with the theme ‘New Definition’, there was a variety of seminars, conferences, special programs, events and exhibits. Just inside the fair venue were shelves of books, unique booths, events and lectures by famous participants that caught your eye. There were many different programs to satiate all kinds of book lovers at the Seoul International Book Fair. This piece delves into this year’s book fair that aime...
  • VOL.11 / 2018.07
[TOPIC / SPECIAL]

Agencies talk actual copyright export cases

Agencies talk actual copyright export cases   2018.01   It is a well known fact South Korea's copyrights are being exported actively throughout the globe. However, it is difficult to know in detail what books are being sold into which countries and how. This is because the information is directly connected to the business operations of agencies that are involved in intermediating export deals. It is also because so many books are being exported to other countries simultaneously.In our January webzine, we will look at what kinds of content have been exported so far including literature, children's books, practical books, series, comics, webtoons and language education workbooks. Through these detailed examples from agencies, readers will even be able to find tips they would not have found out about without having gone through the export process themselves.     Table of Contents   1. Literature - Joseph Lee, President of KL Management 2. C...
  • VOL.8 / 2018.01
[TREND / TOPIC]

2019 Seoul International Book Fair - Arrival

2019 Seoul International Book Fair - Arrival The country's biggest book festival, a celebration of people who make, write and read books   2019.07.08   From June 19 to 23, the 2019 Seoul International Book Fair (SIBF) was held at Seoul's COEX. Themes for 2017 and 2018 had been 'transformation' and 'expansion' respectively, and this year's book fair had the theme 'arrival'. The theme 'arrival' for SIBF was given in reference to prospects for books to come, and those for the world beyond books. Visitors to the 2019 SIBF were invited to learn about the 'arrival' of South Korea's publishing industry and the country's society beyond their 'transformation' and 'expansion'.   Official posters for the 2019 Seoul International Book Fair   South Korea's biggest book festival; South Korea and the world meet through books     At the 2019 Seoul International Book Fair,there were many attempts to connect bookswith non-book items in line with the theme 'arrival' &nbs...
  • VOL.13 / 2019.07
[NEWS / BEST SELLER]

South Korea's January Bestsellers

South Korea's January Bestsellers Aggregate data as of the first week of December   2018.01   Self-development book The Subtle Art of Not Giving A F*ck reigns for fourth straight week     U.S. influencer Mark Manson's The Subtle Art of Not Giving A F*ck stayed atop YES24's bestseller list(as of the first week of December) for a fourth consecutive week thanks to its overwhelming popularity. The book has offered a fresh paradigm that has trumped conventional self-help books known for stressing unlimited positivity, resulting in it catapulting in popularity around the world.   Novels see fiery demand on new releases from non-Korean authors   With year-end holidays upon readers, novels have found much demand as the gift-giving season has coincided with new releases from bestselling authors from both inside and outside South Korea. Acclaimed Japanese mystery writer Keigo Higashino's latest, Cheers to Your Eyes, found itself in sixth...
  • VOL.8 / 2018.01
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
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