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Search word : "Online Bookstore",   Search result : 152
[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”...
  • VOL.65 / 2023.12
[TREND / KNOWLEDGE]

Book Pricing Strategies in Korea

Publishing Industry   Book Pricing Strategies in Korea   2023.07.03         Average list price of books sold in 2022 was 17,869 Korean won   In Korea, books are usually sold at a fixed price. It’s because the “fixed book price policy” is implemented as the book price policy in accordance with the Publishing Industry Promotion Act. According to the Korean Publishers Association’s statistics, the average fixed price of books in Korea in 2022 was 17,869 won, 4.4% up from the previous year (17,116 won). This isn’t a sharp increase considering the international pulp prices and domestic labor costs that have been driving prices up in recent years because publishers sell books at a “competitive price” as they fiercely compete with multiple titles in the market.In the Korean publishing market, the hardback, paper...
  • VOL.60 / 2023.07
[TREND / KNOWLEDGE]

The Trend and Prospects of the Self-help Book Market in Korea

Publishing Industry   The Trend and Prospects of the Self-help Book Market in Korea   2023.06.05         The popularity of self-help books rises and falls regularly. Self-help books are currently the cradle of bestsellers in the publishing industry. And, as they can work like a magnet pulling readers to the bookstore once they go popular, it is no exaggeration to say that the genre can determine a bookstore’s sales for the year.The current self-help book craze began to heat up in the second half of last year in Korea, and it reached its peak this year. Unlike in the past, the trend these days was fueled by the recession that has made life more difficult. “As getting rich through financial investment has become impossible in this life, I’d rather raise my value through self-improvement” This phrase has become a buzzwor...
  • VOL.59 / 2023.06
[TREND / KNOWLEDGE]

Reader-friendly Publication Marketing

Publishing Industry   Reader-friendly Publication Marketing   2023.05.02         Readers living in 2023 no longer get the latest news through book reviews in newspapers or advertisements. Instead, most of them purchase books through influencers on Instagram, YouTube channels, and book clubs and newsletters managed by publishing houses. As a result, more readers are meeting books through faster, friendlier, and more familiar channels.As an editor making book-review magazines in online bookstores, there’s one question that I always ask readers that buy 2 to 3 books every month - “Where do you get the news about the latest books? Are there times when you buy books recommended by other readers?” As a result, heavy readers were subscribing to newsletters of at least five publishing houses and were following dozens of authors they like on Social Media. Publishing companies, of course, have ...
  • VOL.58 / 2023.05
[INFORMATION / BEST SELLERS]

The End of Summer, or the Beginning of Change

Best Sellers   The End of Summer, or the Beginning of Change Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of August, 2025   2025.09.04   By mid-August, students’ summer vacations come to an end, and the holiday season for adults begins to wind down. People feel “a sense of reward for having endured the summer heat,” while looking forward to the cool weather of autumn. Yet with climate change and the recurring notion that “this year may be the coolest summer we will have,” the end of summer brings not only relief but also unease. The August bestsellers reflect this ambivalence, featuring both titles that hold steady in the rankings and others that signal the start of change.On the overall bestseller list, Sung Hae-Na’s Honmono continues to firmly hold the No. 1 spot. At the same time, the debut novel Grapefruit Apricot Club by Han Roro?a Korean singer-songwriter who debuted in 2022?draws attention. The novel, which explor...
  • VOL.86 / 2025.09
[INFORMATION / BEST SELLERS]

Summer, Between the Ideal (isang; 理想) and the Abnormal (isang; 異常)

Best Sellers   Summer, Between the Ideal (isang; 理想) andthe Abnormal (isang; 異常) Bestseller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of July, 2025   2025.08.04   Summer in Korea is a time when weather extremes intersect, with heat waves followed by rainy seasons. This is why summer vacations are a time when people look forward to escaping both the heat and the rain. We all dream of perfect vacation plans and ideal (isang; 理想) summer days, but with the escalating abnormal (isang; 異常) climate events, expecting weather similar to the past may be more of a fantasy than a reality. In between the ideal and the abnormal, we have compiled a list of the top travel books of July, along with some of the overall bestsellers ahead of the summer vacation season.While the overall top 10 bestsellers in July remained largely unchanged from last month, Choi Tae-Sung’s Korean History Exam 2025: Advanced (Levels 1, 2, and 3) Vol. 1 and 2 rose t...
  • VOL.85 / 2025.08
[INFORMATION / BEST SELLERS]

The Onset of the Rainy Season, Marking the Arrival of Summer

Best Sellers   The Onset of the Rainy Season, Marking the Arrival of Summer Best seller Trends in the Three Biggest Online Bookstoresin Korea for the 2nd week of June, 2025   2025.07.07   June in Korea is the beginning of summer, with the heat and rainy season just around the corner. After a hot May filled with issues surrounding the presidential election, the days have returned to their familiar routine, like an old book. The books that made it onto the best seller list in the second week of June stand out with their sharpness that pierces through that familiarity. This is especially the case with Sung Hye-Na’s Honmono. The author’s new collection of short stories, with its intense and chilling narrative, has been widely loved since its publication. Meanwhile, Kim Keum-Hee’s My First Summer, Wanju, introduced in the previous issue’s “New Books” section, comforts readers with its contrasting warmth and affability. Also drawing attention is K...
  • VOL.84 / 2025.07
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How are Regional Publishers in Korea Thriving?

Publishing Industry   How are Regional Publishers in Korea Thriving? Cooperation of local publishers seen through the Somewhere, Someone series   2023.03.13         I’m living in a village by the ocean in Goseong County, Gangwon-do Province. The first thing I do in the morning is take a walk on the shore in front of the village with my dog. Once I reach the shore, I take off the leash for him to move around freely, and check orders from bookstores on a number of applications. Sometimes, I sit in a corner, enter the logistics website, and start my morning work. Spending 3-4 minutes typing in the number of books and the name of the warehouse for the day is the most important task. Then, I put my dog back on the leash again, and head home.This was a dream 10 years back. Back then, the facsimile in one corner of the publishi...
  • VOL.56 / 2023.03
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“PDF/POD” - Korean Publishing Market Develop into Diverse Formats

Publishing Industry   “PDF/POD” - Korean Publishing MarketDevelop into Diverse Formats   2023.02.20         The interesting promotional text of a self-published e-book, How to Write a Profit Generating E-Book, by writer Yoo Sung-Woo says, “The secret to earning 500 million won with a 10-page PDF e-book” on the page of a crowdfunding platform Wadiz. The book successfully raised hundreds of million won of funding. Before the book was introduced to Wadiz, it was released on freelancer matching platforms, like Kmong, Taling, and Class 101, accumulating more than 500 million won in revenue. Though the book was not officially published in the market, and considering that selling 10,000 copies of a book was regarded as half of a success in the prolonged recession for publishers, an individual book recording such revenue was unprecedented. An increasing number of people collect and sell thei...
  • VOL.55 / 2023.02
[INFORMATION / BEST SELLERS]

May Has Been a Busy Month, But the Days Are About to Get Busier

Best Sellers   May Has Been a Busy Month, But the Days Are About to Get Busier Best Seller Trends in the Three Biggest Online Bookstoresin Korea for the 1st week of May, 2025   2025.06.02   May in Korea is a busy month in many ways. From Children’s Day to Parents’ Day and Teachers’ Day, it’s a month of many holidays. Even if you are an avid reader, it can be hard to take a break from your busy schedule and open a book. The weather, too, is more unpredictable than in previous years. Unseasonably chilly days stretch on, and then, all of a sudden, a wave of heat rushes in. It is the perfect period to catch a cold, or rather, to stay cooped up in your room and read books as much as you want.The presidential election, which has been called early, is less than a month away. The social sentiment leading up to the election is reflected in bookstores. Lee Jae-Myung’s It’s Ultimately People That Make It Happen and a book about him, Lee Jae-Myung’s Road, ranked No. 1...
  • VOL.83 / 2025.06
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