K-Book Trends -

Search word : "YouTuber", Search result : 49

[TREND / TOPIC]

Topic Travelers Return After COVID-19 2023.06.05 The trend of travel books in Korea before and after COVID-19 After the Korean government lifted the bar for overseas travel in 1989, the major driver behind the growth of the travel book market in the 1990s was guidebooks, which mainly delivered information about the destination country. The introduction of the Across the World (RH Korea Co., Ltd., formerly published by Random House) series, which was the translated version of the magazine How to Walk on Earth published by Diamond Big in Japan, opened the first generation of travel guidebooks in Korea. In the late 1990s, the second-generation guidebooks such as the Centuplicate Your Joy (RH Korea) series and the Just Go (Sigongsa Co., Ltd.) series published, which the foreign rights were bought from Japanese publishers and translated in Korean. Since then, those series developed along with the revised editions and Korean writers began to actively engag...

VOL.59 / 2023.06

[TREND / ONE-LINER QUOTES]

Former Newscaster and YouTube Creator’s Pick

One-Liner Quotes Former Newscaster and YouTube Creator’s Pick 2022.11.07 In Korea, there is a saying, “Autumn is the season of books.” Just like the saying, it feels as if you have to have the romantic moment of reading a book at a park, cherishing the red, falling leaves. But, on the other hand, autumn might be the season farthest from reading books. They say that people read the least in the fall. I think maybe that’s because many of them go out for a picnic in good weather.Another paradox related to books can be found in the bestsellers’ trend. If you go to a bookstore, you will see books written by popular YouTubers lining the shelves. Just look at the sales record ? non-fiction bestsellers are mostly written by YouTubers. But, according to the readership status report announced by the Ministry of Culture, Sports, and Tourism in 2021, a majority of people, across generations and gender, said that one of the biggest reasons they cannot read books is...

VOL.52 / 2022.11

[TREND / TOPIC]

Fandom and Publishing

Topic Fandom and Publishing Trend in the Korean publishing market in 2022 2022.09.05 I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication. ...

VOL.50 / 2022.09

[TREND / TOPIC]

On the 100th Anniversary of Children’s Day, How Did the Korean Publishing Industry Spend the Day?

Topic On the 100th Anniversary of Children’s Day,How Did the Korean Publishing Industry Spend the Day? 2022.06.07 Many say, “The greater discovery than finding a new continent or inventing electricity is coining the concept, children.” Before the concept was recognized, children were merely toys for their parents or tools to use as a means. The discovery of the concept of children is the biggest for Chosun as it did not know the existence of young people. - Bang Jeong-Hwan, A historical study of the Joseon juvenile movement, The Chosun Ilbo, 1929/1/4. The year 2022 is the 100th anniversary of Children’s Day in Korea. The Children’s Day Declaration, announced by Bang Jeong-Hwan in 1922, is recognized as the world’s first children’s human rights declaration announced even before the Geneva Declaration of the Rights of the Child (the Geneva Declaration) in 1924, which was adopted by the League of Nation...

VOL.47 / 2022.06

[INFORMATION / BEST SELLERS]

3rd Week, January 2023

Best Sellers 3rd Week, January 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea 2023.02.20 In January 2023, authors who have diligently performed their role in one field captured Korean readers with their candidly written books. For example, the book I’m Thankful for My Life, written by Kim Hye-Ja, one of the representative actresses in Korea, ranked 1st on the integrated list of best sellers. The book melted the hearts of many readers with truthful stories about her 60 years of life as an actress. Also, former secretary Tak Hyun-Min who served as the protocol secretary to former president Moon Jae-In, met readers with the book Mr. President. The book provides a glimpse into the hidden efforts that Tak had put into during his service through the small episodes related to former president Moon Jae-In as well as stories about all sorts of government events that Tak had organized.Once again, Koreans’ zeal for learning ha...

VOL.55 / 2023.02

[INFORMATION / BEST SELLERS]

2nd Week, November 2022

Best Sellers 2nd Week, November 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea 2022.12.05 Books of various fields could be found on the best sellers’ list for the second week of November. For example, Read Law Classics with Cho Kuk, written by jurist Cho Kuk introduces classics related to law that he explicitly picked. With the implicit meanings of sentences in them, he analyzes how they are applied in Korean society. Meanwhile, just like how leaves change colors in different seasons, the book Uncanny Convenience Store 2 has returned with its maple leaf edition. How about enriching the season of books with Uncanny Convenience Store 2, which has changed its clothes to fit the red season? Also, Lee Eun-Kyung’s Daily Vocabulary for Elementary Schoolers is out, which will be a great teacher for children’s English vocabulary as they prepare for the upcoming new year. In this calendar-themed book, Lee Eun-Kyung, who has ...

VOL.53 / 2022.12

[INFORMATION / BEST SELLERS]

2nd Week, September 2022

Best Sellers 2nd Week, September 2022 Best seller Trends in the Four Biggest Online Bookstores in Korea 2022.10.04 The books that many readers have long awaited have made their way to the best seller list for the second week of September. For example, writer Jung Ji-Ah, who proved her literary value by winning numerous literary awards, returned with a full-length novel after 32 years. The book, Father's Liberation Diary, is a friendly tale that describes lightly, or rather humorously, a somewhat serious story combining family love with a painful history. Also, the book To You, Who is Bound to Succeed, is the first book written by former newscaster and Youtuber Choi Seo-Young, which has been long awaited by her 500k subscribers, captivating their hearts right after its publication. Including powerful motivational messages she gave on her YouTube channel, the book consoles her readers with compassionate understanding and down-to-earth advice t...

VOL.51 / 2022.10

[TREND / TOPIC]

A Retirement-encouraging Society in the Era of a 100-year Life Expectancy

Topic A Retirement-encouraging Societyin the Era of a 100-year Life Expectancy 2022.04.04 While working at a large corporation, person ‘A’ started investing in real estate in 2014. Through ‘gap investment (a type of investment in Korea where the house owner leverages the money provided by lump-sum housing lease to purchase a house with a small amount of capital),’ ‘A’ started buying houses near the metropolitan area. After six years, by 2020, his asset amounted to 2.5 billion won. He could not imagine his wealth to grow to such an extent.Based on his experience, ‘A’ opened a podcast channel on real estate investment and saw a rapid increase in subscribers. After listening to ‘A’’s podcast, a publishing company representative contacted ‘A,’ asking if he would like to publish a book about his experiences. ‘A’ decides to write a book and concludes a contract with the publisher. The next day, ‘A’ handed his resignation letter to the ...

VOL.45 / 2022.04

[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic The Comeback of Best-selling Books is Thanks to Youtube 2022.03.07 “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...

VOL.44 / 2022.03

[INTERVIEW / KOREAN PUBLISHERS]

Publisher Hyohyung

Korean Publishers Publisher Hyohyung Dreaming of a warm city where art breathes 2024.02.19 Publisher Hyohyung has been printing books on architecture, space, and art for 30 years, just like building a house brick by brick. Perhaps the key to this longevity is Hyohyung’s passion for these fields. Indeed, its publishing list is filled with authentic books on architecture, space, and art. Every book is worthy of its own value, but Hyohyung’s books are more valuable to the readers as they are written with the mission of the creators and the sincerity of the writers. Hyohyung plans various content and events so that readers can encode books in their minds and even have experiences through them, and conveys liberal arts knowledge that will help future generations. Following is an interview with Hyohyung, a publishing house that produces books with the utmost sincerity so that the scent of art can permeate our daily lives, and so that our society ca...

VOL.67 / 2024.02

VOL.92/2026.03

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