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[TREND / KNOWLEDGE]

South Korea's publishing market and distribution structure

South Korea's publishing market and distribution structure   2019.12.09   South Korea's publishing market can be divided into three categories: book publishing (paper media publishing), educational publishing (textbooks and educational material publishing) and internet/mobile digital publishing and production. When taken as a whole, publishing sales stood at 4.0078 trillion won in 2010 and rose 8.2 percent to 4.3388 trillion won in 2017, showing an average growth of 1.1 percent each year in between. A characteristic of South Korea's publishing market is that educational content accounts for a huge piece of it. From 2010 to 2017, educational publishing has seen an average 1.8 percent in growth while paper book sales have seen an average decline of 2.6 percent over the same period. Meanwhile, e-books have seen sharp growth, with sales jumping 17 percent on average each year from 2010 to 2017.   A characteristic of South Korea's publishing market is that educational co...
  • VOL.18 / 2019.12
[TREND / KNOWLEDGE]

Social media, or word-of-mouth marketing a must-have for one-person publishing companies

Social media, or word-of-mouth marketinga must-have for one-person publishing companies   2019.09.09   The publishing industry has turned downward as smartphones provide increasingly more means of entertainment, but on the other hand, there are those in the industry who are rejoicing thanks to the boons social media and mobile marketing have brought them. These would be one-person publishing companies, often referred to as the startups of the publishing industry.According to KPIPA, one-person publishers are small publishing companies that employ four or fewer workers. Usually at these establishments, the head of the company is in charge of planning, reach out efforts to authors, manuscript requests, editing, designing, binding, distribution, circulation and promoting - basically all the steps required to create and sell books. After the 2000s with the decline of reading rates and rise of the internet and smartphones, the growth of the publishing industry was blunted,...
  • VOL.15 / 2019.09
[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ...
  • VOL.67 / 2024.02
[TREND / SPECIAL PROJECT]

AI is Changing Our Everyday Life

Special Project   [Book × AI] AI is Changing Our Everyday Life   2024.02.19     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     A new era is open with AI: What are the jobs newly born, and how should we make use of the technology?   47 Things Every AI Working With Humans Should Know     There are books with a table of contents that just make you want to read the rest of the story. One such book is 47 Things Every AI Working With Humans Should Know ...
  • VOL.67 / 2024.02
[INFORMATION / BEST SELLERS]

2nd Week, October 2023

Best Sellers   2nd Week, October 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.11.06   In October 2023, books in the fields of economics, business, and self-help dominated the best seller lists of Korea’s largest online bookstores, indicating that readers are preparing for the year ahead. For example, in addition to Trend Korea 2024 and Sayno Love, already on the best seller list, Forecast of the Times: Era of Nuclear Individuals joined the ranks. The book Forecast of the Times: Era of Nuclear Individuals by Song Gil-Young, who reads and interprets the human mind through big data, predicts the future based on the data accumulated so far, and, as the title suggests, focuses on “nuclear individuals” as the main keyword. If you are curious about who nuclear individuals are and what choices we should make for the future, this book is a good read before the year ends.Meanwhile, another keyword to look for in October’...
  • VOL.64 / 2023.11
[INFORMATION / BEST SELLERS]

2nd Week, September 2023

Best Sellers   2nd Week, September 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.10.04   It is September in South Korea, when cool winds begin to blow in the morning and evening. With the onset of fall, it is time for those forward-looking to prepare for the coming year. And as proof, Trend Korea, an annual preview of trends for the year ahead, is back again, this time ranking fifth on the overall best seller list. Even though it is still on pre-sale, Trend Korea 2024 has made it to the top of the list and is being enthusiastically welcomed by Korean readers looking forward to the new year. It will be a great way to prepare for what keywords will emerge in the coming year in the midst of a turbulent market. Another business book, The Secret 1%, came in 8th place. Readers have been raving about the investment insights shared by the writer, Mer, one of Korea’s top capital market analysts. This shows that the business genre continues...
  • VOL.63 / 2023.10
[TREND / ONE-LINER QUOTES]

Living a Life in Korea in 2023

One-Liner Quotes   Living a Life in Korea in 2023 Podcaster’s Pick: Korean Books   2023.11.06   Lee Ji-Eun is a book editor and the head of the publishing house “UUHEE Press.” She has been running a book podcast named “Podcast Doostation.” Her books include: Book Editor’s Life Essay (Dal Publishers), and an interview collection of the football player Ji So-Yeon, I Will Be Your Dream (Kl Books).     In the midst of K-fever in 2023, what does people’s work life look like in South Korea? Here, a group of 11 novelists gathered under the name “Monthly Pay Realism (wolgeupsasiljueui),” have written a book that “realistically depicts the struggles of ordinary people trying to make ends meet.” The book is Thank You For Your Hard Work (Munhakdongne), published in September.While people thought they had narrowly escaped the economic crisis that followed C...
  • VOL.64 / 2023.11
[INFORMATION / NEW BOOKS]

The Sound of Summer

New Books   The Sound of Summer   2023.08.07                       Various Korean onomatopoeias meet sensuous engravings.A picture book of summer sounds that will touch your heart.The Sound of Summer - Follow the many sounds of summer! It’s hot summer!Instead of saying, “It’s hot!” try to close your eyes and listen to the sounds around you.What do you hear? Tong, tong, tung, takThe sound of choosing a ripe watermelon.The sound of summer starting. Asak-asak, chrup-chrup, woojuk-woojuk, yum-yum jjup-jjupThe sound of eating a piece of watermelon.The sound of taking a bite of summer. Todok, todok-todok, todok, todok-todokThe sound of falling raindrops.The sound of the start of the rainy season. SwaaaaaaThe sound of heavy rain.The sound of rain pouring down from the hole in the sky. Clear, cool sounds of summer!Keep summer memories in your heart as you listen to the many sounds of summe...
  • VOL.61 / 2023.08
[TREND / EXPORT CASE]

A Special Convenience Store that Mesmerized Japanese Readers!

Export Case   A Special Convenience Store that Mesmerized Japanese Readers! The import case of Uncanny Convenience Store published by Shogakukan in Japan   2023.10.04   It was two years ago, in the fall of 2021, when I first heard about Uncanny Convenience Store (Namu Bench) through an email from a Japanese agent. At that point, the book had already gone through 15 printings in Korea, sold close to 100,000 copies, and had been adapted for drama and theater, which was enough to pique my interest. But it was the title and content of the novel that made me even more intrigued. It’s a “convenience store,” but inconvenient? What a humorous title! My interest in the book grew further. And the story of a tall, mysterious man with no memory becoming a convenience store clerk, and influencing the lives of those around him, was fascinating. As convenience stores are an integral part of modern life in Japan, we knew that this story would appeal to the Japanese public. Th...
  • VOL.63 / 2023.10
[TREND / TOPIC]

From YouTube to Books

Topic   From YouTube to Books   2023.09.04   It was common to find books written by YouTubers on bookstore shelves in Korea this year. It is a phenomenon that has been around for a couple of years now, when publishers realized that they could turn subscribers into readers, and quickly started to sign popular YouTubers as authors. Even if you have never heard of the channel before, it is not hard to tell that the book’s author runs a YouTube channel. This is because, among other things, the copy on the book’s cover, “YouTube channel ○○○ with 10 million total views,” emphasizes the author’s experience more than anything else. I have a YouTube channel with 130,000 subscribers, and my new book has never been without a copy like this. It seems to have become one of the most important tasks for editors to draft a copy with up-to-date total subscribers and total views every time a new book is published.   ...
  • VOL.62 / 2023.09
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