K-Book Trends -

Search word : "Youtuber", Search result : 40

[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic The Comeback of Best-selling Books is Thanks to Youtube 2022.03.07 “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...

VOL.44 / 2022.03

[INTERVIEW / KOREAN PUBLISHERS]

Publisher Hyohyung

Korean Publishers Publisher Hyohyung Dreaming of a warm city where art breathes 2024.02.19 Publisher Hyohyung has been printing books on architecture, space, and art for 30 years, just like building a house brick by brick. Perhaps the key to this longevity is Hyohyung’s passion for these fields. Indeed, its publishing list is filled with authentic books on architecture, space, and art. Every book is worthy of its own value, but Hyohyung’s books are more valuable to the readers as they are written with the mission of the creators and the sincerity of the writers. Hyohyung plans various content and events so that readers can encode books in their minds and even have experiences through them, and conveys liberal arts knowledge that will help future generations. Following is an interview with Hyohyung, a publishing house that produces books with the utmost sincerity so that the scent of art can permeate our daily lives, and so that our society can become a wa...

VOL.67 / 2024.02

[INFORMATION / NEW BOOKS]

The Sun Is Radiant, and Life Is Precious

New Books The Sun Is Radiant, and Life Is Precious 2021.10.05 The Sun Is Radiant, and Life Is Precious: The Story of Milanonna The first Korean to study fashion in Milano, A YouTuber reaching for a million subscribers, A good “adult” who wants to be like us, A Fashionable Granny, Milanonna. Growth over success, belief over stubbornness. An essay filled with Milanonna’s life experiences, wisdom, and inner strength.“Everyone is a main character.” A message of encouragement to readers from Milanonna, a YouTuber who tries to understand this generation. Self-respect: Show some respect to the one and only youDevotion: Devote 24 hours of your time to something meaningfulDignity: The less you have, the more comfortable you areResponsibility:...

VOL.39 / 2021.10

[TREND / TOPIC]

The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19 2021.04.05 The pandemic has changed the publishing industry The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...

VOL.33 / 2021.04

[INFORMATION / NEW BOOKS]

How To Draw Without Being Afraid

How To Draw Without Being Afraid 2021.06.07 How to draw without being afraid – the way painter Youtuber LEEYEON treats pictures 'Can I draw pictures...? What pictures should I draw...?' Youtuber LEEYEON answers these questions by talking about what attitudes you must have toward your life. This book is not about fancy drawing techniques or skills. It is a book of encouraging messages for those who wish to live a life drawing pictures. Simple but heartwarming sentences will support its readers’ lonely journey of creating artworks. "The toughness of your journey depends on how much you fear. You only need to remember one thing: I am doing a very amazing thing right now." Youtuber LEEYEON has presented a drawing life to her 540 thousand subscribers. The truthful messages she has shared through texts, pictures, and vid...

VOL.35 / 2021.06

[INFORMATION / #K-BOOK]

#Celebrity’s Essay

#Celebrity’s Essay KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2021.06.07 It’s Not Over Yet 1. Publication Details Title | It’s Not Over YetAuthor | Kim YeonkoungPublisher | kayun Publication Date | 2021-03-12ISBN | 9788968970870No. of pages | 280Dimensions | 140 * 210 2. Copyright Contact Name | Kang HunEmail | 2001nov@naver.comPhone | +82-2-858-2217 3. Book Intro A world-class volleyball player whose top-level skills are acknowledged by everyone, Kim Yeon-koung has created a sensation in the Korean volleyball world with her overwhelming performance in attack and defense, which is made possible by her outstanding physical attributes. Kim has captivated people with her witty talk and girlish charm. This book talks about how Kim Yeon-koung has been able to grow into the only global star in the history ...

VOL.35 / 2021.06

[TREND / SPECIAL PROJECT]

K-Beauty

K-Beauty The World Has Fallen in Love with K-Beauty 2020.10.05 “If it works in Korea, it will work in other countries.”The passion for K-Beauty is soaring across the world. The cosmetics industry in Korea has been advancing to meet the high demands of Korean consumers who prioritize reasonable but efficient consumption. This has helped the industry to successfully penetrate the global market. The standard for beauty differs across generations and eras, where it even differs by individuals within the same generation. What was the thing that could help Korea get the upper hand in the global beauty industry where it is well known that satisfying the taste of each and every consumer is difficult? The success of K-POP and K-Drama has increased the demand for trendy K-Beauty. Basically, the success of K-POP and K-Drama in the overseas markets worked as a great supporter. People around the world began to have an interest in the make-up styl...

VOL.27 / 2020.10

[TREND / SPECIAL PROJECT]

K-Food

K-Food Having fun reading, cooking, and eating! 2020.09.07 Korea’s food and culture have been continuously developing and evolving over a long history. And as Korea’s culture is now widespread across the world, its food and culture have joined the Korean Wave, captivating the global community. Besides, foreigners are enjoying the so-called “K-Food,” and Korea’s “cooking shows” or “mukbang (videos of people eating food)” have become a trending type of content that overseas audiences search for.Korea’s food-related content clearly shows what is currently trending in the Korean culture, which attracts the eyes of the overseas audience. Even though fewer people are looking up books to find out about K-Food content due to the development of video platforms like Youtube, books and recipes of Korean food, sometimes written by Korean celebrities, are published in the market. The following section introduces books on K-Food. Korea’s food and...

VOL.26 / 2020.09

[INFORMATION / BEST SELLERS]

1st Week, September

1st Week, September Bestseller Trends in the Four Biggest Online Bookstores in Korea 2020.10.05 September. Breezy Autumn has arrived in Korea. Welcoming the season of reading, new books from various fields have joined the bestsellers.First of all, A Country You’ve Never Experienced Before with rather a dramatic sub-title “How Democracy Dooms,” is a collection of dialogues on politics and society by one moderator and two experts. Meanwhile, another bestseller What is Studying by professor Kim Young-Min at Seoul National University who wrote A Reminder the Humans Are Mortal talks about how and what to know to become a matured citizen. Meanwhile, books about tips and guides to lead children to study in the right direction are also popular. For example, Mastery Learning Bible written by Lim Jakga of “Life Mentor Lim Jakga,” which is a famous YouTube channel with 110K subscribers, shares how to easily help your child to voluntarily master learning.Also,...

VOL.27 / 2020.10

[INFORMATION / BEST SELLERS]

3rd Week, August

3rd Week, August Bestseller Trends in the Four Biggest Online Bookstores in Korea 2020.09.07 In the third week of August 2020, books written by famous figures drew popularity in Korea. For example, What Are You Living For? an essay written by JYP, a popular Korean singer, Reboot by the famous lecturer and Youtuber Kim Mi-Kyung, and The Reason for Living by film critic and celebrity Heo Ji-Woong topped the integrated list of bestsellers. In particular, The Reason for Living is a new essay eagerly written by someone who has gone through a significant struggle in life in 2018 - malignant lymphoma, which is a type of blood cancer - and has gotten a totally new perspective towards life. The writer offers warm consolation to readers who are fighting against their own struggles in life.Some books have become bestsellers on the back of their original TV drama's success. For instance, “It’s Okay to Not Be Okay” is a popular drama in Korea featuring the story of a children...

VOL.26 / 2020.09

VOL.69/2024.04

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