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[TREND / KNOWLEDGE]

South Korea's publishing market and distribution structure

South Korea's publishing market and distribution structure   2019.12.09   South Korea's publishing market can be divided into three categories: book publishing (paper media publishing), educational publishing (textbooks and educational material publishing) and internet/mobile digital publishing and production. When taken as a whole, publishing sales stood at 4.0078 trillion won in 2010 and rose 8.2 percent to 4.3388 trillion won in 2017, showing an average growth of 1.1 percent each year in between. A characteristic of South Korea's publishing market is that educational content accounts for a huge piece of it. From 2010 to 2017, educational publishing has seen an average 1.8 percent in growth while paper book sales have seen an average decline of 2.6 percent over the same period. Meanwhile, e-books have seen sharp growth, with sales jumping 17 percent on average each year from 2010 to 2017.   A characteristic of South Korea's publishing market is that educational co...
  • VOL.18 / 2019.12
[TREND / KNOWLEDGE]

South Korea's policies to promote reading and reading movements

South Korea's policies to promote reading and reading movements   2019.11.04   In addition to smartphones, media bombards people daily, whether they take the form of regular information, videos or other forms of entertainment. As this sort of content increases and more forms of leisure appear, concerns over people reading fewer books are also growing. According to statistics, the reading rate of South Korean adults over the age of 19 (reading rate of paper books that are not textbooks, educational material, magazines or comic books) stood at 86.8 percent in 1994 only to plummet to 59.9 percent in 2017 (the rate was 62.3 percent when e-books were accounted for). On average, the rate dropped 1 percentage point every year over that period. When compared to the reading rates of underage students from elementary school students to high school students that top 90 percent, the adult reading rates are not to be ignored. South Koreans have long upheld traditional values related to s...
  • VOL.17 / 2019.11
[INFORMATION / INFO]

Projects Supported by the KPIPA in the First Half of 2024

Info   Projects Supported by the KPIPA in the First Half of 2024   2024.04.01                       “Expanding the opportunity for copyright trades of Korean publishing content.” Projects Supported by the Publication Industry Promotion Agency of Korea (KPIPA) in the First Half of 2024. KPIPA has been providing various support by participating in book fairs in Korea and abroad to promote the excellence of Korean publications and further expand their reach in overseas markets.   #Seoul International Book Fair (SIBF)Seoul International Book Fair (SIBF) is Korea’s largest book festival! SIBF 2024 will be held to strengthen the international competitiveness of the Korean publishing industry and boost publishing networking at home and abroad!?KPIPA runs programs for participating publishing houses and supports promotional activities for SIBF ...
  • VOL.69 / 2024.04
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.04.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.69 / 2024.04
[TREND / KNOWLEDGE]

South Korea's Imprint System in Publishing

South Korea's Imprint System in Publishing   2019.10.07   Most well-known South Korean publishers have several imprints (independent brands under the same publishing house). This number can go up to double-digits for large publishing houses, while smaller publishers' number of imprints is usually in the single-digit range. Imprints are a way for publishers to expand their publishing range as well as the size of their business and improve profits. Around 2005, the number of imprints grew rapidly in South Korea, and this trend was led by Woongjin Thinkbig, which managed more than 30 imprints at one point. They had a publishing system where they would recruit well-known people from the industry, like directors or editors, give them high wages and place them in charge of imprints. After looking at their performance for two years, the company would decide whether to extend their contract or not. In addition to Woongjin, Minumsa, 21st Century Books and Wisdom House, which...
  • VOL.16 / 2019.10
[TREND / KNOWLEDGE]

Visual adaptation rights for books and sales

Visual adaptation rights for books and sales   2019.10.07   Global attention towards South Korea's cultural content has been growing. Music records, videos, performances, art, clothing, food and even temple-related cultural content have been subject to global interest. The following takes a look at visual content adaptations of South Korean literature on the global stage and offers an outlook for these adaptations going ahead.   Rights to adapt South Korean literary works into television dramas, movies and musical performances are being sold overseas.   Previously, diverse South Korean television dramas like “Winter Sonata”, “Autumn In My Heart” and “Daejanggum” were exported overseas and ended up great successes. On the back of this success, book adaptations of these dramas were later released in several countries like Japan, Taiwan and China to wide acclaim. This signaled the beginning of a Korean wave for literature and bod...
  • VOL.16 / 2019.10
[TREND / KNOWLEDGE]

Social media, or word-of-mouth marketing a must-have for one-person publishing companies

Social media, or word-of-mouth marketinga must-have for one-person publishing companies   2019.09.09   The publishing industry has turned downward as smartphones provide increasingly more means of entertainment, but on the other hand, there are those in the industry who are rejoicing thanks to the boons social media and mobile marketing have brought them. These would be one-person publishing companies, often referred to as the startups of the publishing industry.According to KPIPA, one-person publishers are small publishing companies that employ four or fewer workers. Usually at these establishments, the head of the company is in charge of planning, reach out efforts to authors, manuscript requests, editing, designing, binding, distribution, circulation and promoting - basically all the steps required to create and sell books. After the 2000s with the decline of reading rates and rise of the internet and smartphones, the growth of the publishing industry was blunted,...
  • VOL.15 / 2019.09
[INFORMATION / BEST SELLERS]

3rd Week, February 2024

Best Sellers   3rd Week, February 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.03.11   Korean readers’ enthusiasm for learning in the new year was apparent as several books for learning a foreign language made it onto the overall best seller list for the 3rd week of February 2024. The 4th place book, EBS English for Beginners Vol. 1 (2024), is a book that helps you build your confidence to listen and speak English anytime, anywhere, by just studying 30 minutes a day. As it was published by EBS, the Korean Educational Broadcasting System, readers commented that it was helpful in learning English. The 5th place book, The 100-Day Miracle of English Transcription, includes healing messages in English that can change your life by simply transcribing them. Not only does it have space for you to transcribe, but it also provides free MP3 files recorded by native speakers to assist you - it is double the effect!While many oth...
  • VOL.68 / 2024.03
[INFORMATION / #K-BOOK]

#School

#K-Book   #School KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.03.11   School Nurse Ahn Eunyoung 1. Publication Details   Title | School Nurse Ahn EunyoungAuthor | Chung SerangPublisher | Minumsa PublishingPublication Date | 2015-12-07ISBN | 9788937473098No. of pages | 280Dimensions | 128 * 188   2. Book Intro   Chung Serang who has been beloved by readers for her unique imagination and heart-warming stories has published a new novel School Nurse Ahn Eunyoung. The story centers on a school nurse Ahn Eunyoung who is working at M private high school. Though neither her job nor her name is special, she is not just one of the school nurses. She always has a lot of work to do but carries out her duties as a school nurse faithfully. And at the same time, she dedicates herself to her vocation as an exorcist. Hong Inpyo, who is a Chi...
  • VOL.68 / 2024.03
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.03.11   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.68 / 2024.03
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