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[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature ? excellent grand prize winners ? from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, bu...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN AUTHORS]

Writer Jung Yeong-Wook

Korean Authors   Writer Jung Yeong-Wook May my sentences support your life one day...   2024.05.07   Sometimes, the empathy and understanding of “I experienced that, too” can be more powerful than words of consolation or encouragement. Perhaps this is why people turn to books when they find it difficult to tell anyone about their troubles. Jung Yeong-Wook, a prolific non-fiction writer, has been showing heartfelt solidarity and great support to readers through his books. As a writer and the head of a publishing company, he says he publishes books with the hope that they will be “a book that is given to you as a gift from someone who cares about you one day.” Writer Jung continues to interact with readers through social media and never stops challenging himself. His determination to stay steadfast in his writing career reminds us of the saying, “Sincerity works.” Following is an interview with Jung Yeong-Wook, a writer who deeply empathizes with...
  • VOL.70 / 2024.05
[INTERVIEW / KOREAN PUBLISHERS]

Jakkajungsin Publishing Co.

Korean Publishers   Jakkajungsin Publishing Co. With faith and affection for books   2024.04.01   Jakkajungsin Publishing, a publishing house that has been fiercely and steadfastly upholding the spirit of writers, celebrates its 37th anniversary this year. Times have changed, and so have readers, too, but Jakkajungsin Publishing’s deep faith and love for books have kept it true to its original mission. Starting with literature and expanding to humanities, liberal arts, non-fiction, business, and children’s books, the company has pioneered its own path, communicating with readers while never forgetting the meaning and importance of books. The determination to make books that uplift the soul and awaken the spirit of readers, as well as books that can give strength and courage to readers living in difficult times, showed the passion it had at the beginning. Following is an interview with Jakkajungsin Publishing, which has been meeting readers with qua...
  • VOL.69 / 2024.04
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.02.14   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.43 / 2022.02
[INTERVIEW / KOREAN AUTHORS]

Writer Yun Jung-Eun

Korean Authors   Writer Yun Jung-Eun A Writer that Delivers “Happiness That Will Eventually Come”   2024.04.01   In 2023, one news thrilled Korean literature fans at home and abroad. It was that Marigold Mind Laundry (Book Romance), a bestseller in Korea recognized as a “healing fantasy novel,” has signed a high advance contract with a major international publisher. For Korean fans, it was a moment of excitement to feel the power of K-literature again, and for international fans, it was a moment of anticipation to read K-literature in their own language. The book’s writer, Yun Jung-Eun, said in an interview that she hopes readers will find their comfort and happiness through reading her books. From that short answer, it was clear that even people who live across borders and speak different languages are connected by a thin but strong thread somewhere in their hearts. Following is an interview with writer Yun, who shares the joy of life with thos...
  • VOL.69 / 2024.04
[INTERVIEW / KOREAN PUBLISHERS]

Jumping Books Publishing House

Korean Publishers   Jumping Books Publishing House The joy of jumping into books   2024.03.11   The adolescent period shines brightly because it’s a time when the doors are wide open to whatever you can dream of. And Jumping Books Publishing House, which publishes books for teenagers, has also been shining in a variety of fields, including fiction, non-fiction, humanities, and liberal arts. In addition to publishing books for teenagers, Jumping Books Publishing House is special in that it is a one-man publishing company. It is because the publisher’s CEO does not fear changes and has a love for books - as a film major, he has moved from a film company to a broadcasting station to a publisher, and from an editor to the head of a one-man publishing company. Following is an interview with Lee Hye-Jae, the CEO of Jumping Books Publishing House, who has already published 17 titles since its founding in 2021, enjoying the joy of “jumping into books,” i...
  • VOL.68 / 2024.03
[INTERVIEW / KOREAN AUTHORS]

Writer Kim Hwa-Jin

Korean Authors   Writer Kim Hwa-Jin The mind of reading, writing, and making books   2024.03.11   At the start of every year, Korea searches for new stars of Korean literature through Shinchunmunye, an annual spring literary contest organized by Korean media outlets that openly accepts literary entries and promotes new writers. As long as the program has existed, it has discovered many outstanding literary figures and reflected the characteristics of each era. Writer Kim Hwa-Jin, who debuted in 2021 through Shinchunmunye and won the Today's Writer Award in 2023 with her first short story collection, including the work that won the contest, is recognized as a young writer who best captures the current era. As a reader, writer, and literary editor, she is a person who is sincere about reading, writing, and making books. That is what makes Kim Hwa-Jin’s appearance all the more welcome to literary readers. The following is an interview with Kim Hwa-Jin,...
  • VOL.68 / 2024.03
[INFORMATION / NEW BOOKS]

NINE

New Books   NINE   2022.01.03                       NINE - What if you fall into a confusing situation where you can hear what plants say, all of a sudden? "Yoo Nine," an ordinary 17-year-old girl lives with her aunt.But all of a sudden, she begins to hear plants' voices and grows sprouts on her fingernails.Her aunt tells her that it means that she is the "ninth sprout" and has a special power.Confused about her identity, Nine uses her power of communing with plants and finds out about Park Won-Woo, a senior at school who went missing 2 years ago. She decides to uncover the truth.Yoo Nine and her friends, who resolved to dig into the mystery, begin searching for missing Park Won-Woo in their own way. The ninth sprout - the last sprout to spring among other sprouts...- Nine, the miraculous sprout.Will Nine be able to unravel the mystery of the...
  • VOL.42 / 2022.01
[INFORMATION / BEST SELLERS]

1st Week, December 2021

Best Sellers   1st Week, December 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.01.03   It's already the first week of December, when winter vacation and Christmas are just around the corner. Three books from the children's genre joined the top 10 bestsellers list announced by four major online bookstores in Korea. The first one, Dalkong's Rice Cake Shop, is the fifth story of writer Kim Ri-Ri's Manbok's Rice Cake Shop series. This series has been included in a Korean language textbook for 3rd grades in elementary school and is writing a new record of children's books for elementary graders by selling more than 800 thousand copies. Also, two new books written by Hunhan Nammae (meaning "common siblings"), popular creators on YouTube with 2.26 million subscribers, put their names on the list as well. The book Common Siblings #9 features 12 episodes uploaded on YouTube through cartoons. Also, the book Common Siblings and the Win...
  • VOL.42 / 2022.01
[INFORMATION / KOREAN TRANSLATOR]

Amber Hyun Jung Kim

Korean Translator   Amber Hyun Jung Kim   2022.01.03   PROFILE   Amber Hyun Jung Kim is a freelance Korean-English conference interpreter and translator based in Seoul, Korea. She earned her B.A. in political science at Seoul National University and graduated from the Hankuk University of Foreign Studies Graduate School for Interpretation and Translation with a degree in conference interpretation.Amber has interpreted in over 1,500 international conferences and meetings for both public and private sector clients in subject areas ranging from policy, legal action, business and finance, IT, energy, trade, and others. For nearly 20 years, Amber has been translating fiction and literary works; she has received the 2014 Korea Times Modern Literature Translation Award Commendation Prize in Fiction as well as multiple Literature Translation Institute of Korea grants. Amber is a regularly contributing translator for institutions such as LTI Korea a...
  • VOL.42 / 2022.01
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