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[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature ? excellent grand prize winners ? from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, bu...
  • VOL.41 / 2021.12
[TREND / BOOK TRIP]

Wonju, Gangwon-do

Book Trip   Wonju, Gangwon-do Filled with Pride as the UNESCO City of Literature   2021.12.06     Boasting well-preserved exquisite natural scenery, Wonju is home to a number of temples, including Sangwonsa and Guryongsa, Chiaksan Mountain with a marvelous mountainous landscape, and great tourist sites such as rail bikes in the Ganhyeon Tourist Area and the Sogeumgang Valley Suspension Bridge. The region also has literary elements that make it more proud. Pak Kyong-Ni, the master of modern Korean literature and the writer of the Toji series, a steady bestseller, completed the series and spent the rest of her life in Wonju. Her house is still preserved, and the surrounding region is organized around the Pak Kyongni House. This makes it enough to call Wonju the home of literature. UNESCO has also recognized such literary resources of Wonju. The UCCN (UNESCO Creative Cities Network), a global platform under UNESCO, selects cities with creativity and potential every 2 ...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN PUBLISHERS]

Jakkajungsin Publishing Co.

Korean Publishers   Jakkajungsin Publishing Co. With faith and affection for books   2024.04.01   Jakkajungsin Publishing, a publishing house that has been fiercely and steadfastly upholding the spirit of writers, celebrates its 37th anniversary this year. Times have changed, and so have readers, too, but Jakkajungsin Publishing’s deep faith and love for books have kept it true to its original mission. Starting with literature and expanding to humanities, liberal arts, non-fiction, business, and children’s books, the company has pioneered its own path, communicating with readers while never forgetting the meaning and importance of books. The determination to make books that uplift the soul and awaken the spirit of readers, as well as books that can give strength and courage to readers living in difficult times, showed the passion it had at the beginning. Following is an interview with Jakkajungsin Publishing, which has been meeting readers with qua...
  • VOL.69 / 2024.04
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.02.14   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.43 / 2022.02
[TREND / TOPIC]

Book Communities Create a New Cradle for Readers

Topic   Book Communities Create a New Cradle for Readers   2021.11.01   Different values and meanings are created through books. Books allow us to acquire knowledge. We are also enlightened by the teachings portrayed in them, and they sometimes even set the path for our lives based on this enlightenment. However, reading regularly by oneself is easier said than done. Furthermore, reading books on a broader spectrum than what one’s interested in is something even more difficult to do. More and more people have been reading and having discussions within book clubs all around. There are people who take a further step and pursue positive development by planning a variety of events and taking part in a society with reading as a medium. They want to achieve positive development through various activities and playing social roles by using the act of reading. This refers to creating book communities. Book communities mostly start as book clubs and have the purpose of ...
  • VOL.40 / 2021.11
[TREND / BOOK TRIP]

Cheongju, Chungcheongbuk-do

Book Trip   Cheongju, Chungcheongbuk-do The Active Role Independent Bookstores Play in Leadingthe Regeneration of Urban Culture in the Old Downtown Area   2021.11.01     Chungcheongbuk-do Province is the only province in Korea that does not embody a coastal area. However, in Cheongju, located in the central part of the inland area of the Chungcheongbuk-do Province, is Daecheong Lake, also known as the sea of the inland. Daecheong Lake, with its vastness, provides a rich supply of water, making Cheongju a city of plentifulness with magnificent scenery. You can enjoy a stroll or drive along with the scenery of Daecheong Lake that changes throughout the four seasons. Cheongju has an abundance of tourist locations such as the Cheongnamdae, the presidential villa with the name in Korean that means “Blue House of the South.” It also has a well-preserved earthen fortification representing Korea called Sangdangsanseong Fortress, and Suamgol Village with its old alleys al...
  • VOL.40 / 2021.11
[INTERVIEW / KOREAN PUBLISHERS]

Publisher Hyohyung

Korean Publishers   Publisher Hyohyung Dreaming of a warm city where art breathes   2024.02.19   Publisher Hyohyung has been printing books on architecture, space, and art for 30 years, just like building a house brick by brick. Perhaps the key to this longevity is Hyohyung’s passion for these fields. Indeed, its publishing list is filled with authentic books on architecture, space, and art. Every book is worthy of its own value, but Hyohyung’s books are more valuable to the readers as they are written with the mission of the creators and the sincerity of the writers. Hyohyung plans various content and events so that readers can encode books in their minds and even have experiences through them, and conveys liberal arts knowledge that will help future generations. Following is an interview with Hyohyung, a publishing house that produces books with the utmost sincerity so that the scent of art can permeate our daily lives, and so that our society ca...
  • VOL.67 / 2024.02
[INTERVIEW / KOREAN AUTHORS]

Writer Minha

Korean Authors   Writer Minha May you find strength and encouragement through picture books   2024.02.19   The 2023 Korea Picture Book Award chose K-picture books that will represent Korea to the world. Among the many winners, my eyes were drawn to a book that showed off unique ideas with a distinctly Korean touch. The book A Round of Tightrope Walking (Gloyeon) won the grand prize in the non-fiction category. As we read A Round of Tightrope Walking, which incorporates various elements of picture books and realistically depicts tightrope walking, we couldn’t help but smile as we imagined how excited children would be to read this book. Minha, the writer, creates a different kind of fun that goes far beyond the limits of books and paper. And since Minha says that picture books are like a shelter for her, we think her readers can also imagine and rest as much as they want through her books. Following is an interview with Minha, who continues to write ...
  • VOL.67 / 2024.02
[INFORMATION / BEST SELLERS]

1st Week, December 2021

Best Sellers   1st Week, December 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.01.03   It's already the first week of December, when winter vacation and Christmas are just around the corner. Three books from the children's genre joined the top 10 bestsellers list announced by four major online bookstores in Korea. The first one, Dalkong's Rice Cake Shop, is the fifth story of writer Kim Ri-Ri's Manbok's Rice Cake Shop series. This series has been included in a Korean language textbook for 3rd grades in elementary school and is writing a new record of children's books for elementary graders by selling more than 800 thousand copies. Also, two new books written by Hunhan Nammae (meaning "common siblings"), popular creators on YouTube with 2.26 million subscribers, put their names on the list as well. The book Common Siblings #9 features 12 episodes uploaded on YouTube through cartoons. Also, the book Common Siblings and the Win...
  • VOL.42 / 2022.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.01.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Region...
  • VOL.42 / 2022.01
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