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Search word : "May",   Search result : 494
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The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[TREND / BOOK TRIP]

Daegu, Gyeongsangbuk-do

Daegu, Gyeongsangbuk-do A City Infused with the Scent of Books   2021.04.05       Daegu Metropolitan City, located in the southern part of Gyeongsangbuk-do, is an inland basin where mountains, forests, springs, and wetlands make beautiful harmony. Being the epitome of “harmonious coexistence,” Daegu boasts a cordial mixture of fancy townscape and beautiful nature, where the past, present, and future coexist. You can also find unique streets where businesses in the same industry came together and formed their own market. The best examples are the automobile component street in Namsan, famous for its street motor show, glasses street which is one of the top 3 glasses production sites in the world, and the jewelry street where around 200 jewelry shops are lined up. And if you walk down the 100-year-old Hyangsoo road around Namsan, you will come across “Daegu Printing Street,” which shows the history and friendliness of the printing culture and gives the city its r...
  • VOL.33 / 2021.04
[INTERVIEW / KOREAN AUTHORS]

Writer Kim Won-Young

Korean Authors   Writer Kim Won-Young Write, Dance, and Desire   2022.09.05   There are diverse uncharted spaces in our worlds. Unfortunately, many have biases against unknown areas or make reckless decisions about what they see from the outside. In times when the few have little ground to stand by due to the views of the majority, there are those who dream of an era in which anyone can desire. Writer Kim Won-Young continues to change desires into reality as he transforms himself into a lawyer, a stage actor, a writer, and a dancer. He listens to the voices of people in the margin, including those with disabilities, supports their voices wholeheartedly, and hopes that everyone is the subject of their beauty. Following is an interview with writer Kim Won-Young who ceaselessly writes, dances, and expresses his desire for everyone to be harmonized and recognized as they are.       We are happ...
  • VOL.50 / 2022.09
[INFORMATION / KOREAN TRANSLATOR]

Jamie Chang

Jamie Chang   2021.07.05   Contact   ? E-Mail: jjf@ewha.ac.kr     Professional Experience   ? Freelance Translator and Editor (June 2007 - present) ? LecturerGraduate School of Translation and Interpretation.Ewha Womans University. Seoul, South Korea. (Fall 2013, Fall 2015 - present)Translation Academy.Literature Translation Institute Korea. Seoul, South Korea. (Spring 2017 - present)     Achievements and Awards   Translation Grants, Korea Literature Translation Institute. ? Mouthwatering, by Kim Ae-ran. (2008) ? The Wizard Bakery, by Koo Byung-mo. (2011) ? The Great Soul of Siberia, by Park Soo-yong. (2014)   Korea Times Modern Literature Translation Award. ? Commendation Pr...
  • VOL.36 / 2021.07
[INFORMATION / BEST SELLERS]

3rd Week, May 2021

3rd Week, May 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.06.07   A keyword that can represent the first half of 2021 in Korea would be “money.” As economic uncertainty grew due to the spread of COVID-19, more people jumped into investing in the stock market and real estate. Hence, it is not surprising to see the rising popularity of business and investment books. For example, Trading and Son, You Must Study Money joined the top 10 bestselling books for the third week of May. Trading is a guide book about how to make a profit from buying and selling stocks in certain situations. Meanwhile, as you can guess from the sub-title “5 millionaire Dad’s Realistic Lecture on the Economy,” Son, You Must Study Money teaches basic economic principles and knowhow to accumulate wealth. Korean readers’ increased interest in “wealth” is expected to continue, as supported by books in the business and investment category hitting the bestsellers’ l...
  • VOL.35 / 2021.06
[INFORMATION / #K-BOOK]

#Celebrity’s Essay

#Celebrity’s Essay KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2021.06.07   It’s Not Over Yet 1. Publication Details   Title | It’s Not Over YetAuthor | Kim YeonkoungPublisher | kayun Publication Date | 2021-03-12ISBN | 9788968970870No. of pages | 280Dimensions | 140 * 210   2. Copyright Contact   Name | Kang HunEmail | 2001nov@naver.comPhone | +82-2-858-2217   3. Book Intro   A world-class volleyball player whose top-level skills are acknowledged by everyone, Kim Yeon-koung has created a sensation in the Korean volleyball world with her overwhelming performance in attack and defense, which is made possible by her outstanding physical attributes. Kim has captivated people with her witty talk and girlish charm. This book talks about how Kim Yeon-koung has been able to grow into the only global star in the history ...
  • VOL.35 / 2021.06
[TREND / TOPIC]

Bestseller Keyword - Money

Bestseller Keyword - Money In 2020, Readers Chased After the Flow of Money   2021.02.08       The Asian Financial Crisis that broke out in 1997 may have sparked the recent publishing trend of “money” and “wealth” in Korea. At this time when all the conventional wisdom of getting a good job, earning money, and pursuing a stable life without debts has broken, books such as Rich Dad Poor Dad (Minumin) that suggest a new perspective that debt can also be an asset claiming that people need to study about money, and Who Moved My Cheese? (Jinmyoung) that gives a lesson that only those that have overcome fear and adapted to changes can go through challenges, caught readers’ attention. Then, the “get rich fever” in 2002, best represented by the commercial copy - “Hope you become rich!” - of a credit card company, strongly struck the publishing market. Readers, who became anxious due to restructuring in their company, early retirement, and the burden of inflation-dr...
  • VOL.31 / 2021.02
[TREND / SPECIAL PROJECT]

K-Clothes Culture

K-Clothes Culture Beautiful Traditional Attire, Hanbok, Embodies the Spirit and Soul of the Korean People   2021.02.08       The world is taking a greater interest in “Hanbok,” the traditional attire of Korea, along with Korean content going viral across the world. Top K-pop groups BTS, Black Pink, and ITZY have uploaded music videos and choreography videos on YouTube wearing traditional and reinterpreted Hanbok, which focused their global fans’ attention on the attire. Also, the promotional video “Feel the Rhythm of Korea: SEOUL” made by the Korea Tourism Organization featured a mixture of Western and Eastern touches while fully reflecting the unique joy and traditions of Korea. While receiving comments that the attempt was so “hip,” the Dokebbi (goblin) costume people wore in the video naturally drew people’s attention. The reaction of foreigners who saw Korea’s traditional outfits through OTT programs is strong as well. For example, Korea’s traditional...
  • VOL.31 / 2021.02
[TREND / EXPORT CASE]

Export Cases of Language Books Developed in Korea

Export Cases of Language Books Developed in Korea   2021.02.08       It is not an exaggeration to say that most language books developed in Korea are focused on English education and that most of the exported books are English books for children and elementary schoolers. Language books made in Korea consist of multiple series and are categorized into different age groups and levels, not to mention the content and services provided alongside them. However, no matter how good the books are organized in the demanded style of overseas buyers and consumers, it is difficult for them to end up signing a sales contract.Yet, there are still many cases where language materials made in Korea are exported to other countries. It is thanks to several distinct characteristics they have that they have such strong competitiveness. In the 1980s, there were not many language books solely made by Korean publishers, and in most cases, they imported or processed those of famous overseas...
  • VOL.31 / 2021.02
[INTERVIEW / KOREAN AUTHORS]

Dr. Oh Eun-Young

Korean Authors   Dr. Oh Eun-Young Korea's favorite mentor, helping everyone grow with her warm messages   2022.05.02   Dr. Oh Eun-Young, a psychiatrist who gives magically fitting solutions to a situation, is often referred to as Korea's favorite mentor nowadays. Dr. Oh is also an active writer. Since her books can help people get clear answers when not able to consult directly, Dr. Oh's writings are valuable to many. Dr. Oh's books are effective prescriptions to people living in the current era as she sometimes blatantly denounces and other times gives words of comfort when people ask for advice on everyday worries and issues. Dr. Oh writes books to give people a helping hand to grow mature as they walk the long and weary life journey. We had a chance to interview her.     Please say hello and introduce yourself to the readers.   Hi everyone. I am Dr. Oh Eun-Young. From golden children (geumjjogi, a name used to call childre...
  • VOL.46 / 2022.05
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