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Search word : "platform",   Search result : 328
[TREND / TOPIC]

South Korean web novels become a trend of their own

South Korean web novels become a trend of their own   2019.09.09   The web novel market in South Korea has been expanding at a breakneck pace, with readers drawn to their easy-to-read content. According to the Korea Creative Content Agency, the web novel market in South Korea was estimated to be around 10 billion won in 2013, and by 2017, it had expanded to 270 billion won. Last year, sales of web novels alone amounted to around 400 billion won. In line with this soaring popularity and growing market, there are now web novel authors who earn six-figures a year. In 2016, 8.2 percent of all web novelists were found to be earning more than 10 million won per year.   Web novels with unlimited versatility stand in the center of a new trend   The number of ways web novels can transform themselves is unlimited, and their influence is only growing through 'one source, multi-use' content. Adaptations of web novels into webtoons are also worth taking note of because aft...
  • VOL.15 / 2019.09
[TREND / SPECIAL PROJECT]

K-Book in Berlin

K-Book in Berlin M&K's Monica Gu talks South Korean books   2019.09.09     It is rare for German publishers to release South Korean books.Considering this, the first exhibition for South Korean books in Germany, K-Book in Berlin embarked on a mission to spread the word about great South Korean books.     It's been three years since I came to Germany for personal reasons. As I run a publishing company in South Korea, I visit bookstores and libraries in Germany often in search of good ideas for publications. Naturally, I found myself seeking out South Korean books translated into German, and I found Han Kang's The Vegetarian (Changbi) and Jeong You-jeong's Seven Years of Darkness (Eunhaengnamu). The Literature Translation Institute of Korea played a huge role in getting these books to German readers, but usually it is rare for German publishers to publish South Korean books all on their own. Being aware of many excellent books in S...
  • VOL.15 / 2019.09
[TREND / EXPORT CASE]

e-future, a business specializing in ELT content

e-future, a business specializing in ELT content Leading the Hallyu of ELT content with the highest R&D competence   2019.09.09   Creator of the widely-acclaimed Smart Phonics series, South Korean ELT (English Language Teaching) content company e-future is leaping forward as a global English education firm, beyond South Korea's sluggish English education market.       As an ELT content specializing company, e-future has been making meaningful strides in English education. I think our readers will want to know how e-future became a major ELT content provider from a country where English is not an official language.   After e-future was established in 2000, we've been developing our own English education content for learners who live in a country where English is not the native language, called EFL (English as a Foreign Language) countries. On top of this, through continuous efforts to enter markets outside South Korea, we've succeeded in exporting our ...
  • VOL.15 / 2019.09
[TREND / TOPIC]

South Korea's Publishing Industry in H1 2019 and Forecasts for H2

South Korea's Publishing Industry in H1 2019 and Forecasts for H2 Local publishing industry issues seen through bestseller and reader data analyses   2019.08.05   What kind of changes took place in the first half of 2019 for South Korea's publishing industry? First of all, typical for the first six months of every year, there were many books that looked back on the previous year and set new goals for the current year. Books that carried serious ruminations about life were snapped up by readers. And for the first time in a long time, liberal arts books -mostly philosophical books, did better than books in other categories. Befitting the age of new media, various programs introducing books could be seen on television, YouTube and podcasts. Also, due to a controversy over the Korean language section of South Korea's national college entrance exam last year, educational books on the Korean language saw a surge in interest. This year will mark the 100th anniversary of the March 1 ...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN PUBLISHERS]

Creating a window into the future with books

Creating a window into the future with books   2020.02.03   There is a publisher that makes issue-driving books every October. It is Miraebook, with its series Trend Korea that predicts the next year trend in Korea based on the analysis of trends in the published year. Let’s take a look at Miraebook that plays a role as the window into the future, just as its name implies, and its publications.      Please introduce Miraebook to the webzine readers.   Established in 2000, Miraebook has been publishing books in various fields such as liberal arts, history, self-development, and essay, with its flagship books in economics and business administration. The name reflects the meaning that “a book is a window into the future.” The Trend Korea series has been steadily loved by readers as the representative work of us, being a bestseller every year since its first releas in 2009. It is chosen as the best trend analysis that precisely p...
  • VOL.19 / 2020.02
[REPORT / COLUMN]

Exports to Southeast Asia

Exports to Southeast Asia   2018.05.30       As publication business exchanges with China have declined exorbitantly over the past 18 months, South Korea's publishing industry has turned its eye towards Southeast Asia and exports to this region have been increasing as a result. Along with efforts to make up for the gap created by declining publishing trade with China, South Korean publishers seem to have come to the conclusion they must expand their territories to move in line with today's changes. Exchanges with those in the publishing industry in Southeast Asia began around 2005 and have been continued ever since. However, one thing that stands out between then and now is the fact that Korean publishers are now creating more diverse content in a number of areas and they are also making more aggressive moves to enter the market in Southeast Asia. On top of this, the 'traveling book fair' project that has been operated by KPIPA over the past several y...
  • VOL.9 / 2018.05
[REPORT / COLUMN]

A Society Easily Hurt: Readers In Search of Emotional Essays

A Society Easily Hurt: Readers In Search of Emotional Essays   2018.05.30   A list of bestselling books at times can be perceived as a miniature version of a society. Especially at times like now when far fewer people are buying books, the act of purchasing a book reflects a person's strong want to own a book even at the expense of paying one's hard-earned money. Not only do trendy books sell, but books that accurately secure society's general flow and emotions do well. From that perspective, looking at bestsellers becomes an act of analysis into a society.       At present time in 2018, emotional essays are seeing no end to their fame in South Korean bookstores. For industry leaders like Kyobo Book Centre and Aladin last year, the bestselling book in 2017 was Lee Ki-ju's Temperature of Language. The book shows very well the author's career as a speech writer for the presidential office following years as a journalist. Previously, Lee was known for his books o...
  • VOL.9 / 2018.05
[REPORT / COLUMN]

The growth of K-Webtoons and strategy for global intellectual property

The growth of K-Webtoons and strategy for global intellectual property   2018.01   The emerging of Lezhin Comics, a webtoon platform, in 2013 was an important catalyst in activating paid-for content markets in South Korea and also brought about the birth of a range of cartoon platforms. Previously the webtoon services on Internet portals like Naver and Daum were free of charge and gained many fans, expanding the market, but Lezhin Comics created their own success by handling genres difficult to address in public portals(adults only content) and seizing exclusive content. They also applied paid-for services strategies that can be seen in mobile and online games.   After, similar paid-for services for adults appeared and today, Kakao Page currently leads the paid-for cartoon market after having overcome its early losses by launching a 'wait for free content' service, where readers can wait a certain amount of time to access previously paid-for content. South ...
  • VOL.8 / 2018.01
[TOPIC / TRENDS]

Characteristics of South Korean Web Novel Platforms and Ventures Overseas

Characteristics of South Korean Web Novel Platforms and Ventures Overseas From a Community Into a Medium:South Korea's Web Novel Platforms Evolve   2017.9.11   There is a Korean phrase that goes: pearls are only good when they have been strung together. It means even if you have good resources, they will be of little good if you don't use them properly. South Korean genre literature used to be like this. There were many talented authors who could write genre literature and fans who wished to read it, even if their numbers fell short of other countries where genre literature developed far sooner than South Korea like Japan, the United States and places in Europe. However, there was not a platform for them to converge together. There were many reasons why South Korean genre literature took so long in taking off but one of the biggest was the lack of a means of communication between authors and readers. Another was the absence of a platform on which authors could make serial po...
  • VOL.4 / 2017.09
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
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