K-Book Trends -

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[TREND / TOPIC]

The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19 2021.04.05 The pandemic has changed the publishing industry The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...

VOL.33 / 2021.04

[TREND / SPECIAL PROJECT]

K-Thriller

K-Thriller The True Suspense of Genre Literature in Korea 2021.04.05 The warm, cozy wind tickles our noses. It’s spring, a good season to read books. Enjoying the warmth of the sun, how about grabbing a genre novel you like, such as Sci-Fi, fantasy, romance, or martial arts, and go out to read? Particularly recommended are genre literature thrillers, mystery, and crime stories that give just the right tension and vitality to your mind and body on such drowsy days. They not only open your eyes wide but with twists entangling each other, the enthralling, cool books will lead you deeper into the world of books. In this chapter, we would like to introduce to you some of the thriller, mystery, and crime fiction that represent Korea. Korea’s genre literature can make readers sympathize and become immersed into a story through the delicate description of emotions. Feel the chill down your spine: Full-length horror & thriller novels T...

VOL.33 / 2021.04

[TREND / EXPORT CASE]

Popular Korean Webtoons in the US

VOL.33 / 2021.04

[TREND / BOOK TRIP]

Daegu, Gyeongsangbuk-do

Daegu, Gyeongsangbuk-do A City Infused with the Scent of Books 2021.04.05 Daegu Metropolitan City, located in the southern part of Gyeongsangbuk-do, is an inland basin where mountains, forests, springs, and wetlands make beautiful harmony. Being the epitome of “harmonious coexistence,” Daegu boasts a cordial mixture of fancy townscape and beautiful nature, where the past, present, and future coexist. You can also find unique streets where businesses in the same industry came together and formed their own market. The best examples are the automobile component street in Namsan, famous for its street motor show, glasses street which is one of the top 3 glasses production sites in the world, and the jewelry street where around 200 jewelry shops are lined up. And if you walk down the 100-year-old Hyangsoo road around Namsan, you will come across “Daegu Printing Street,” which shows the history and friendliness of the printing culture and gives the city its r...

VOL.33 / 2021.04

[INTERVIEW / KOREAN AUTHORS]

Writer Kim Won-Young

Korean Authors Writer Kim Won-Young Write, Dance, and Desire 2022.09.05 There are diverse uncharted spaces in our worlds. Unfortunately, many have biases against unknown areas or make reckless decisions about what they see from the outside. In times when the few have little ground to stand by due to the views of the majority, there are those who dream of an era in which anyone can desire. Writer Kim Won-Young continues to change desires into reality as he transforms himself into a lawyer, a stage actor, a writer, and a dancer. He listens to the voices of people in the margin, including those with disabilities, supports their voices wholeheartedly, and hopes that everyone is the subject of their beauty. Following is an interview with writer Kim Won-Young who ceaselessly writes, dances, and expresses his desire for everyone to be harmonized and recognized as they are. We are happ...

VOL.50 / 2022.09

[INFORMATION / NEW BOOKS]

Fridge Family Defeats Zombies

Fridge Family Defeats Zombies 2021.07.05 Beware of the spooky monsters, who will freeze your summer! - Fridge Family Defeats Zombies On a hot summer day when the whole family went on a vacation, the house is left alone, quiet, where it is only the refrigerator that is awake. Boom! Crack! The rumbling thunder awoke the plum trio sleeping in the refrigerator. “What’s going on?”, “Is it only us that hasn’t changed?”, “Everybody has turned into a monster!”, “Arrrgh, it’s coming!” Mushy fruits and vegetables turned into zombies and approached the three plums to eat them!Will the plum trio manage to survive until the family returns? A wild chase on a summer day narrated by writer Yoon Jeong-Joo, who feels and thinks like children! You will find yourself laughing out loud, as you watch the plum trio run away from the zombies! ...

VOL.36 / 2021.07

[INFORMATION / BEST SELLERS]

3rd Week, June 2021

3rd Week, June 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea 2021.07.05 One book topped the bestseller lists of four major online bookstores in Korea in the third week of June 2021. It is Cho Kuk’s Time, written by Cho Kuk, former Senior Secretary to the President for Civil Affairs. It includes outspoken stories about political affairs he experienced during his term in office. It seems that readers’ curiosity towards the candid feelings of Cho Kuk surrounding several disputes has been the driving factor for its rising popularity. Other books about politics and society joined the bestsellers’ list as well. For example, Illusion of Correction is a book written by “The Guy Who Reads Youtube,” one of the major Youtube channels that introduced Jordan Peterson, the famous writer of Beyond Order, to Korea. It has been gaining great sympathy from male readers in their 20s with stories about the era where the real and fake are mixed up in chaos.Non-fic...

VOL.36 / 2021.07

[INFORMATION / KOREAN TRANSLATOR]

Jamie Chang

Jamie Chang 2021.07.05 Contact ? E-Mail: jjf@ewha.ac.kr Professional Experience ? Freelance Translator and Editor (June 2007 - present) ? LecturerGraduate School of Translation and Interpretation.Ewha Womans University. Seoul, South Korea. (Fall 2013, Fall 2015 - present)Translation Academy.Literature Translation Institute Korea. Seoul, South Korea. (Spring 2017 - present) Achievements and Awards Translation Grants, Korea Literature Translation Institute. ? Mouthwatering, by Kim Ae-ran. (2008) ? The Wizard Bakery, by Koo Byung-mo. (2011) ? The Great Soul of Siberia, by Park Soo-yong. (2014) Korea Times Modern Literature Translation Award. ? Commendation Pr...

VOL.36 / 2021.07

[TREND / TOPIC]

Introducing Korean Sci-Fi!

Introducing Korean Sci-Fi! 2021.03.08 Beginning of Sci-Fi in Korea To pick the genre that the public has actively consumed in Korea for the past several years, it would be "Science Fiction." However, considering the massive fandom and cultural influence of Sci-Fi in other countries such as the United States, it has not been long since the public in Korea has highlighted the genre. This is why some people think that the Sci-Fi syndrome in Korea is a sudden phenomenon. However, Korea's Sci-Fi genre has been shaped to become what it is today from about 100 years ago, creating the foundation for today's Sci-Fi to be at the center of people's attention. Then, learning the history of Korean Sci-Fi will be a good way to understand it better and get a clearer glimpse of its future outlook. The beginning of Sci-Fi in Korea goes back to 1907. The first Sci-Fi work recorded in history isserialized in the journal Taegukhakbo- a journal for Koreans studying in Japan, wh...

VOL.32 / 2021.03

[INTERVIEW / KOREAN AUTHORS]

Writer Park Sang-Young

Korean Authors Writer Park Sang-Young A Joyful Solidarity Built Between the Writer and their Readers Through Novels 2022.07.04 Pursuing joy in life is one of the privileges given to human beings. Of the many strengths of fiction, readers particularly love finding joy inside the stories. People enjoy reading fiction that is fun and easily readable. One of the writers talented in maximizing such characteristics of fiction is Park Sang-Young, who creates the common ground of “writing joy” and “reading joy” between him and his readers through his stories. Park has been creating a synergy effect, encouraging readers to share the joy and feel solidarity with him. Let’s dive into the delightful moment with writer Park Sang-Young, who exerted his unique joyful energy throughout the interview. Please say hello to our subscribers. Hello, I’m novelist Park Sang-Young. I’ve written fiction such as Love In th...

VOL.48 / 2022.07

VOL.98/2026.09

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