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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / SPECIAL PROJECT]

AI is Changing Our Everyday Life

Special Project   [Book × AI] AI is Changing Our Everyday Life   2024.02.19     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     A new era is open with AI: What are the jobs newly born, and how should we make use of the technology?   47 Things Every AI Working With Humans Should Know     There are books with a table of contents that just make you want to read the rest of the story. One such book is 47 Things Every AI Working With Humans Should Know (Hanbit Media) ...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last October. Consultati...
  • VOL.67 / 2024.02
[INFORMATION / KOREAN TRANSLATOR]

Hyeon Jeong Lee

Korean Translator   Hyeon Jeong Lee   2024.01.02   PROFILE   Hyeon Jeong Lee (she/her) is a freelance translator based in Champaign, Illinois, USA. She studied English Literature at Seoul National University and received her PhD in English at the University at Buffalo, USA. She was awarded a translation grant from the Literature Translation Institute of Korea for her English translation of Uhye Song’s White Bird, which she co-translated with Cynthia M. Childs. Lee also co-translated Sung-hee Yoon’s short story “The Duty of Loneliness” with Childs and published it in the Tammy Journal. Currently, she is writing a Korean-American history textbook with members of the Midwest Korean School Association. Lee’s major translation interests include literary fiction, academic pieces on Korean history or society, and literary criticism.   CONTACT   ? ...
  • VOL.66 / 2024.01
[INFORMATION / #K-BOOK]

#Winter

#K-Book   #Winter KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.01.02   Snow 1. Publication Details   Title | SnowAuthor | Yoon Jane, Oh SeungminPublisher | NURIMBOPublication Date | 2018-01-17ISBN | 9788958762157No. of pages | 36Dimensions | 210 * 260   2. Book Intro   One snowy day, kids hurriedly run outside with excitement. But the main character from Snow only looks out the window. She has a disability and cannot walk. The grandmother in the story empathizes with her granddaughter and relays a story from her childhood about what she did on a snowy day.After the opening in Snow, we are immediately taken to the Grandmother’s childhood days; a story of one snowy day in the 1950s unfolds with beautiful pictures and text. As the granddaughter listens to her grandmother’s story, she slowly opens up her heart. She says she wan...
  • VOL.66 / 2024.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2024.01.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.66 / 2024.01
[TREND / BOOK TRIP]

The Jolly Shelter and Home of the Mangwon-dong Brothers!

Book Trip   [Into the Book ⑦] The Jolly Shelter and Home of the Mangwon-dong Brothers! Mangwon-dong, Mapo-gu, Seoul: The Harmony of the Old and the New   2024.02.19   Mangwon-dong Brothers       Being invited to someone’s house is like being invited to see the real inside of them.(...) Years passed, and we ended up living together in an 8-pyeong room on a rooftop.     Mangwon-dong Brothers (Namu Bench) is the first novel by writer Kim Ho-Yeon, who made readers in Korea and abroad both cry and laugh with her book The Uncanny Convenience Store (Namu Bench). It won the Excellence Award at the 9th World Literature Award and was later made into a play, proving both its literary value and popularity. The book Mangwon-dong Brothers is a full-length novel about four impoverished men who start an unusual live-in relationship in a rooftop room in Mangwon-dong -...
  • VOL.67 / 2024.02
[TREND / ONE-LINER QUOTES]

Reading: Sorting Out the Unchanging from the Changing

One-Liner Quotes   Reading: Sorting Out the Unchanging from the Changing Sportsperson’s Pick   2024.02.19   Jeong Ji-Hyeon has been climbing for 21 years. She served as a national athlete and as a coach for the national team. She still hasn’t forgotten the joy of competing and now works as a referee for Sport Climbing Asia. She also runs a center for people who enjoy climbing as a lifestyle sport.   Although I am currently doing sports as a career, it was not my major. My major was Korean language education. I became a sportsperson by chance, but I also used to teach writing to elementary school students. I remember coming across the book One Day I Died (Baram Books), which left a strong impression on me at that time. At first, I doubted that it was a book for children. I had to read it for class, but I found the story to be quite compelling. I’m not sure if the kids in my class at the time enjoyed it. But, if you have ever lost someone...
  • VOL.67 / 2024.02
[TREND / TOPIC]

Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong...
  • VOL.66 / 2024.01
[INFORMATION / NEW BOOKS]

My Time Does Not Flow Like Yours

New Books   My Time Does Not Flow Like Yours   2023.12.04                       Professor Kim Chan-Ju’s Solitary Physics: Special Relativity - My Time Does Not Flow Like Yours   The Special Theory of Relativity: A theory that overturns common sense and empirical notions of time and space. It is based on the principle of special relativity and the constancy of the speed of light.   “Why should I know this?” It is what we all think when we confront Einstein’s “Special Theory of Relativity,” which makes our heads ache just thinking about it!But did you know that the theory is the “core theory” that enabled modern material civilization? It was this special relativity that influenced much of the philosophy, literature, and art that we encounter in our daily lives!If special relativity is still a bit of a mystery to you, you s...
  • VOL.65 / 2023.12
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