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[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[TREND / SPECIAL PROJECT]

The Warmth of Science and Life by Professor Choi Jae-Cheon

Special Project   [Korean Scholars ③] The Warmth of Science and Life byProfessor Choi Jae-Cheon Touching ecosystem of human sustenance, reasoning, and coexistence   2022.03.07   From the time the world was built till now, the life forms on Earth have coexisted with human beings. Animals and diverse creatures have breathed the same air as humans and created an ecosystem on the Earth. Many scientists have studied society and its patterns formed by natural beings. In many cases, the traits and features of the natural ecosystem became inspirations to people. Professor Choi Jae-Cheon is one of the few Korean researchers who is active internationally in this field of work. He is recognized in Korea and the world for his studies on diverse types of animals and quality columns published in renowned media outlets. He even worked as an Editor-in-chief for the Encyclopedia of Animal Behavior published in 2019, an animal encyclopedia composed of 4 books and ...
  • VOL.44 / 2022.03
[TREND / EXPORT CASE]

Successful Import Case of Korean Literature in Japan

Export Case   Successful Import Case of Korean Literature in Japan Publishing status of translated Korean literature   2022.03.07   Hayakawa Publishing has been translating and publishing original novels of Korean dramas that succeeded in Japan since the mid-2000s. For example, we published Physician Janggeum (Greenboat Magics) by Kim Sang-Hyeon in 2004 and Seodongyo (Knowledge Smith) by Jung Jae-In and Kim Young-Hyun in 2006. We have been selling novels of successful Korean history and romance dramas in Japan to Japanese K-drama fans.Then, the mega-hit of Kim Jiyoung, Born 1982 (Minumsa Publishing) by Cho Nam-Joo in 2018, and Almonds (Changbi Publishers) of Sohn Won-Pyung in 2019 worked as a game-changer in the overseas literature market in Japan, transforming and expanding it. These two books were also massively popular in Korea and highly appraised, with fun storylines. So, the reason behind their popularity in Japan can be largely put to two a...
  • VOL.44 / 2022.03
[TREND / BOOK TRIP]

Anyang Pavilion (Books on Contemporary Public Art)

Book Trip   [Beautiful Library in Korea ②] Anyang Pavilion(Books on Contemporary Public Art) A Heavenly Harmony of Rest, Nature, and Global Art Pieces   2022.03.07   Anyang-si, Gyeonggi-do, is a city of art. It hosts Anyang Public Art Project (APAP) every 3 years, which is the only public art festival in Korea, with Anyang-si as background. The APAP is a project where the city cooperates with artists from around the world to interpret and turn the changing context and environment of a modern city like Anyang, including its history, culture, landscape, and development, into various public artworks such as pure art, sculpture, structure, design, and performance. It also turns the city itself into a gallery so that the citizens can enjoy art in daily life. Anyang Pavilion, is the only library specialized in public art in Korea, being a special cultural complex that serves as both a library and an art exhibition hall. Let’s meet Anyang Pavilion, a library that deli...
  • VOL.44 / 2022.03
[INTERVIEW / KOREAN PUBLISHERS]

Chaeksesang Publishing Co.

Korean Publishers   Chaeksesang Publishing Co. Dreaming of a virtuous cycle of intellectual growth through books   2024.12.02   We are living in a globalized world. Many people think that various technological factors are the drivers behind globalization, but there are few mediums that enable people around the world to share sentiments and knowledge across cultural and linguistic boundaries like books. Books are more than just a tool for conveying information or stories - they play an important role in helping people of different backgrounds and values empathize and communicate with each other. This is why the world needs good books. Believing that good books can make the world a better place, Chaeksesang Publishing is committed to publishing books that are timeless and essential for everyone in the globalized world. Following is an interview with Chaeksesang Publishing, a company that strives to create a world of value and intelligence.   ...
  • VOL.77 / 2024.12
[INTERVIEW / KOREAN PUBLISHERS]

Hyehwa1117

Korean Publishers   Hyehwa1117 One-woman publishing company that makes books with a distinctive identity   2024.11.04   When something you love and are good at is fused with like-minded people, it can create a massive butterfly effect. This is the case with Hyehwa1117, a one-woman publishing house that, despite its small size, is making a meaningful impact on the Korean publishing industry. Founded by Lee Hyun-Hwa, who has had a long-standing dream of publishing, Hyehwa1117 has been making books and building up a connection over time after an encounter with a hanok built a long time ago. We are looking forward to seeing what Hyehwa1117 will achieve in the publishing industry in the future, as it says that its books are not the “product of any plan, but the result of making connections.”   Logo of Hyehwa1117     It’s a pleasure to have you with us on K-Book Trends. Please introduce Hyehwa1117 to our international rea...
  • VOL.76 / 2024.11
[INFORMATION / BEST SELLERS]

2nd Week, March 2022

Best Sellers   2nd Week, March 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.04.04   March in Korea also means “a new start” to many. New season spring comes in March, and the new semester begins in March, too. So, most Koreans clean up and make changes to parts of their houses and organize the winter clothes piled up in the closet. The publishing industry saw changes as well, just like how nature changed its clothes from white snow to green sprouts, popular books that have made makeover changes to the cover page catch our eyes on the bestsellers’ list for this month. The cherry blossom edition specially produced to mark the sales record of 400 thousand copies of the book Uncanny Convenience Store by Kim Ho-Yeon ? a beloved writer among Korean readers ? grasped readers’ attention. Also, I am Thankful for Myself, an essay published in 2016, went through a total makeover of its cover page and content. Meanwhile, We...
  • VOL.45 / 2022.04
[TREND / TOPIC]

“Illness Narratives” A Detailed Reflection of our Society

Topic   “Illness Narratives”A Detailed Reflection of our Society   2022.02.14   The center of our body is not the heart.It’s the spot we feel pain when we are sick.   This is a phrase from the poem I, Stand There written by Park No-Hae. In fact, we all get restless even when a small spinule is stuck under the fingernail. Needless to say, if we feel pain in some area of our body, that spot becomes the center of our body, getting all the focus. Every human being sometimes gets sick to a different degree. Even for someone who has never caught a cold, there must be a time they get sick due to perhaps aging, which is a natural process for our body. It is not a curse word, but all human beings have no choice but to go through sickness and healing, and through which, they gradually grow into a mature person. (could be harmed, of course.) In that process, the sickness, or disease, at the center of your life creates a story of its own kind that is often made into ...
  • VOL.43 / 2022.02
[INTERVIEW / KOREAN PUBLISHERS]

Booksea Publishing Co.

Korean Publishers   Booksea Publishing Co. Reading the Future from the Sea of Classics and History Woven into Books   2024.10.07   There is a publishing company that says that the wise culture of Korean ancestors, who shared good writings through literary collections, is the foundation for our current era of artificial intelligence and big data - Booksea Publishing. The publishing house has been in business for more than 35 years, with a distinguished reputation in the field of classics, history, and humanities. Booksea Publishing is committed to publishing books that use the past as an intellectual foundation for today and as a pathway to the future. As a result, the company has been making various attempts to make reading easier and more enjoyable for more people. Booksea Publishing’s commitment to contributing to the search for life’s wisdom by exploring the “sea of books” is creating waves of intellectuality, encouraging more readers to set s...
  • VOL.75 / 2024.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.04.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.45 / 2022.04
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