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The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[INFORMATION / #K-BOOK]

#Trend & Marketing

#Trend & Marketing KPIPA introduces K-Books for global publishing markets through K-Book Platform   2021.01.04   Discovery of the Usual 1. Publication Details Title | Discovery of the UsualSubtitle | Usual Observations, Notes, Music, and UnderlineAuthor | Yoo ByoungookPublisher | Bookhouse Publishers Co.Publication Date | 2019-08-05ISBN | 9791164050321No. of pages | 280Dimensions | 128 * 185   2. Copyright Contact Name | Heo YoungsuEmail | ysheo7@paran.comPhone | +82-2-3144-2705   3. Book Intro How do copywriters spend their daily lives so that they can come up with such brilliant ideas? How do they spend time in free time? The book Usual Discovery talks about how the author as a copywriter and creative writer, usually spends his time, i, e, time spentin observing things, taking notes, listening to music, and underlining sentences. The author is a creative director of...
  • VOL.30 / 2021.01
[INFORMATION / #K-BOOK]

#K-Book Copyright Fair Online

#K-Book Copyright Fair Online KPIPA introduces K-Books for global publishing markets through K-Book Platform   2020.10.05   One Day 1. Publication Details Title | One DayAuthor | Sung Young-ranPublisher | KINDERLANDPublication Date | 2015-09-14ISBN | 9788956186856No. of pages | 44Dimensions | 220 * 230   2. Copyright Contact Name | Shin HaeminEmail | haemin@kinderland.co.krPhone | +82-10-2547-4738   3. Book Intro Things you can see again once you are alone. The world begins with seeing things. This means you will get to know a new world when you start to see things you couldn't before. The writer remembers the experiences of One Day as "special." A child suddenly hears a voice calling to her and gets to meet people who have disappeared again. A new world has opened up for the child. How was this possible? Perhaps the unfamiliar feeling, "I'm really bored," ...
  • VOL.27 / 2020.10
[INFORMATION / #K-BOOK]

#Environment

#Environment KPIPA introduces K-Books for global publishing markets through K-Book Platform   2020.07.13   In a World Gone Wrong, I Try to Live Right 1. Publication Details Title | In a World Gone Wrong, I Try to Live RightSubtitle | Life Stories Told by Women with Strong HeartsAuthor | EcofemPublisher | BookSensePublication Date | 2019-03-31ISBN | 9788993746495No. of pages | 280Dimensions | 128*188   2. Copyright Contact Name | Hong YejiEmail | booksense@naver.comPhone | +82-10-9935-4759   3. Book Intro Simply looking at some people’s lives gives us courage to readjust our life directions. “Harmonizer,” an activist from Ecofeminists United, who needed encouragement to take on a new phase of her life, met with her seniors and colleagues who had walked resolutely on their own paths, and she put their stories together in this book.One thing these women all have in common is that they are ecofeminists. From Yi...
  • VOL.24 / 2020.07
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2018 Seoul International Book Fair ‘New Definition’

2018 Seoul International Book Fair ‘New Definition’ Expand Your Thinking and World Through Books   2018.07.31       The annual Seoul International Book Fair, now in its 24th year, was held for five days from June 20 to 24 at COEX, Seoul with the theme ‘New Definition’. At the fair’s local exhibitions 234 companies participated, while in the international booths 91 companies from 32 countries including France, the United States, Japan and China took part in the festivities. The guest country of honor for this year’s fair was the Czech Republic. In line with the theme ‘New Definition’, there was a variety of seminars, conferences, special programs, events and exhibits. Just inside the fair venue were shelves of books, unique booths, events and lectures by famous participants that caught your eye. There were many different programs to satiate all kinds of book lovers at the Seoul International Book Fair. This piece delves into this year’s book fair that aime...
  • VOL.11 / 2018.07
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Speech and Literature were the weapons of women

Speech and Literature were the weapons of women Status of Korean feminism and changes made in the Korean publishing industry since 2015   2020.03.02     There is no such thing as “Korean Feminism.” Yet, there is a history of Korean feminism fighting against the deep-seated hatred against women in society. The year 2015 is likely to be recorded as the most important period in the Korean history of feminism. In January, a Korean teenage boy who sought to join the Islamic State in Syria lamented that men are being discriminated against, voicing his hatred of women. In February, a pop culture journalist, male, published a column titled “Anencephalous feminism is more dangerous than ISIS” in a fashion magazine. This triggered women’s joint criticism of his comment and subsequently initiated feminist activism via the (hashtag) #iamafeminist on Twitter in South Korea. Later that year, a Korean rapper released a controversial song about his hate against women...
  • VOL.20 / 2020.03
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2019 Korean Novels that fascinated foreign readers

2019 Korean Novels that fascinated foreign readers   2020.02.03     What Korean novels were a hot topic in the overseas publication market last year? Here we introduce the Korean novels that lit up the overseas publication market in 2019, from steady sellers beloved by foreign readers to works of newly emerging writers.   I’m Waiting For You, The Prophet of Mundanity   Three English-translated novels of writer Kim Bo-Young, one of the representative SF writers in Korea were sold to Harper Collins Publishers last June, the biggest publication group in the US. The three books were: I’m Waiting For You (Miracle Books), a story about the fond love of a couple with contradicting time and space, The Prophet of Mundanity (Arzak), a story of a prophet and his disciple, and a sequel to I’m Waiting For You which is also set for publication in Korea. They will be published during the first half of 2021.Making her debut in 2004, the increa...
  • VOL.19 / 2020.02
[INFORMATION / #K-BOOK]

#Science and Humanities

#Science and Humanities KPIPA introduces K-Books for global publishing markets through K-Book Platform   2020.06.01   Chemist in My House 1. Publication Details Title | Chemist in My HouseSubtitle | Professor Kim Min-Kyung’s Story of Chemistry in our LivesAuthor | Kim MInkyoungPublisher | Humanist Publishing Group Inc.Publication Date | 2019-03-08ISBN | 9791160802160No. of pages | 248Dimensions | 150*220   2. Copyright Contact Name | Kim Ju-WonEmail | kjw2001@humanistbooks.comPhone | +82-70-7842-9401   3. Book Intro If you understand chemistry (theory), you can see chemistry (risk)!Professor/walking chemistry encyclopedia Kim Min-Kyung’s story of chemistryIssues and accidents caused by chemicals happen one after another in Korea, from humidifier sterilizers that led to heavy casualties, to pesticides found in eggs, and sanitary pads and mattresses containing carcinogens and radon… Terms such as “controvers...
  • VOL.23 / 2020.06
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2020.02.03   The Strange but Extraordinary Cat Detective Vol. 2 1. Publication Details Imprint | Gana Publishing Co., Ltd.Title | The Strange but Extraordinary Cat Detective Vol. 2Subtitle| Where did mom disappear to?Author | Ko HeejungIllustrator | matssssalGenre | Children’s bookFormat | 175×235Binding | Hard coverPages | 128pagesISBN | 9788957362495   2. Contact Name | Lee JungsoonPhone | +82-70-4398-2221Email | 94sooni@gmail.comURL | http://www.ganapub.com   3. Marketing Information Keyword | Cat detective; mystery story for kids; realistic fiction for kids; mom; family; great detectiveTarget Readership | Ages 9?12   4. About the Author and Illustrator Author - Ko HeejungWith deep interest in things happening around the world, Author Ko Heejung enjoys writing stories which are mo...
  • VOL.19 / 2020.02
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10 Keywords: South Korea's publishing industry in 2017 at a glance

10 Keywords: South Korea's publishing industry in 2017 at a glance   2017.12.01     Candlelight Revolution   The book Candlelight Revolution with the subtitle "Winter of 2016, Spring of 2017 - History Written by Light" is a collection of 484 photographs categorized into 45 themes that captures seven key events that led to the impeachment of now-former South Korean president Park Geun-hye in May this year. It is a striking but touching panorama of images bringing together the wishes of the 17 million people who asked, "Is this a country?" while holding candlelight vigils to bring down Park’s administration.   Park, accused of graft and improper usage of power, was impeached by the candlelight revolution launched by the people and incumbent President Moon Jae-in was subsequently elected in May. It was a historical step forward, the first such event in 30 years since the declaration of democracy from a military government in 1987. While the administration was in...
  • VOL.7 / 2017.12
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