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[TREND / EXPORT CASE]

How Korean Books Are Conquering Russia: The Experience of MIF

Export Case   How Korean Books Are Conquering Russia: The Experience of MIF   2025.06.02   In recent years, Korean literature has been steadily capturing the hearts of Russian readers. One of the advocates of K-literature in Russia is MIF Publishing House. In this article, we explore how MIF made the strategic decision to publish Korean books, the titles that have already resonated with readers, and what the future holds.   Who We Are   MIF Publishing is one of Russia’s largest independent publishing houses. Since 2005, we have been producing high-quality nonfiction for adults and children, including books on self-development, business, psychology, art, and science, as well as fiction for adults, young adults, and younger readers.Our backlist includes more than 5,000 titles, and we publish around 400 new books each year. Our authors range from bestselling international names to renowned Russian writers. We are active participants in the world’s leadin...
  • VOL.83 / 2025.06
[TREND / KNOWLEDGE]

Your Good Sense of Backing in Good Books

Knowledge   Your Good Sense of Backing in Good Books Based on the example of online bookstore Aladin   2025.06.02   Why “Book Fund”?   Online bookstore Aladin’s Book Fund program was first launched in 2012. The initial program allowed accounts to back up to 50,000 won to fund publishing projects. Publishers benefited by being able to raise money for pre-publication production costs, customers benefited by being able to earn up to 130% of their support back as bookstore credit if the book they funded became an overall bestseller, and booksellers benefited by being able to build an early audience of avid readers willing to support in upcoming titles. However, this design could not have a direct influence on the success of the book after publication, as it did not directly link the Book Fund to actual purchases of the book.In 2022, the web novel Return of the Blossoming Blade (Luff Media) was widely publicized in the media for its book f...
  • VOL.83 / 2025.06
[TREND / TOPIC]

The Meaning Behind Korea’s “Copybook” Craze

Topic   The Meaning Behind Korea’s “Copybook” Craze The Analog Comeback in a Digital Age   2025.05.07   The Return of Analog Sensibility with “Text-Hip” Culture   Professor Kim Nan-Do, author of the book Trend Korea 2025 (Mirae Books), picked the “appeal of materiality” as one of the consumer trends in Korea this year. It is the power to make people not only appreciate content with their eyes, but also want to touch it physically. This is manifested in the “materialization of content” phenomenon. Kim explains that in the age of immateriality, where everything is digitized, people still crave something they can experience with their hands. This explains the recent craze for “transcription books” in the Korean book and publishing market. It is an era where all information is reduced to images and videos. People exposed to all kinds of digital content are now seeking the pleasure of holding a pen, touching paper, and seeing the contents of a book in ...
  • VOL.82 / 2025.05
[TREND / KNOWLEDGE]

Books Loved Across Generations: Korean Steady Sellers

Knowledge   Books Loved Across Generations: Korean Steady Sellers   2025.04.07   Bestseller lists reflect the issues of the times and the interests of readers. You can get a glimpse into readers’ thoughts and interests by looking at why a book gained traction. On the other hand, steady sellers are not only reflective of the times, like bestsellers, but they have the power to transcend time. A steady seller refers to a book that goes beyond just being a trend, and has a long-lasting lifespan through the power of its story. There are many books that become overnight bestsellers simply because they are written by popular authors with a fandom, or because they are endorsed by influencers. However, steady sellers are the ones that stay with readers across time. These books have stood the test of time and are more than just a fad; they resonate with readers and deliver a deeper message about life. They are not just books published a long time ago, but books still bein...
  • VOL.81 / 2025.04
[TREND / SPECIAL PROJECT]

Berlin: A Multicultural City that Loves Outsiders

Special Project   [New Ways of Walking Through Cities ③] Berlin: A Multicultural City that Loves Outsiders   2025.03.10       Berlin was a city divided into East and West by the Berlin Wall during the Cold War. For Koreans, it is also a place they feel an emotional connection to as they share the same history of division. In 1989, the Berlin Wall finally collapsed and Germany was reunified; now, the East Side Gallery stands in its place as a memorial. Stretching a whopping 1,316 meters long, it is the world’s largest open-air gallery - 108 artists from 21 countries drew 105 paintings on the wall in 1990 with messages of peace, unity, and opposition to war. Once a symbol of the Cold War, the Berlin Wall has now become a symbol of hope and freedom, a new Berlin landmark and a must-see tourist attraction that has touched and inspired many people.Berlin is a city that draws young travelers from al...
  • VOL.80 / 2025.03
[TREND / TOPIC]

“Book of the Year” Suggests the “Direction” of the Era

Topic   “Book of the Year” Suggests the “Direction” of the Era 2024 Books of the Year in Korea   2025.02.17   2024 Books of the Year selected by different media outlets   The act of recommending a book to another person may seem like a simple and easy thing to do, but it can also be a very complex and thought-provoking act, depending on how you think about it. A straightforward question, “Why this book to me?” is all it takes to understand this: sometimes a book given to a lover can be a declaration of love, a confession of one’s whole soul, or, a book given by a parent to a child who is moving out on his or her own as an adult is meant to be taken to heart as a life lesson. The act of recommending a book can also convey disdain or mockery. A person might suggest a childish or poorly written book to convey the message, “I consider you to be of this intellectual level,” or they might mock an expert by suggesting something like a basic introduction to...
  • VOL.79 / 2025.02
[TREND / KNOWLEDGE]

AI Digital Textbook Policy and the Publishing Industry

Knowledge   AI Digital Textbook Policy and the Publishing Industry   2025.02.17         The “AI Digital Textbook” vision: 5 million textbooks for 5 million students!   “5 million textbooks for 5 million students.”   This is the vision set forth by the Ministry of Education, the main policy maker for national education in Korea, in June 2023 when it announced plans to promote AI digital textbooks. AI digital textbooks are textbooks loaded with various learning materials and learning aid features using intellectual information technology, such as AI, to support a variety of customized learning opportunities that match students’ abilities and levels. They are an innovative policy focusing on the pure mission of normalizing public education through educational transformation by using textbooks that incorporate AI, the most significant topic of the era.In accordance wit...
  • VOL.79 / 2025.02
[TREND / ONE-LINER QUOTES]

Timeless Wisdom, Ageless Class

One-Liner Quotes   Timeless Wisdom, Ageless Class Music Critic’s Pick   2025.01.06   Park Jun-Heum is a popular music critic and curator. Since 1997, he has been involved in popular music media, festivals, research, education, and publishing. He recently published an interview collection featuring Uhm In-Ho and Ahn Chi-Hwan in the series Record of a Legend: The Artists Park Jun-Heum Met.   The winter’s cold and cloudy days are lingering on. Partly because of the weather, partly because of getting older, I think there is definitely a kind of depression that I have never experienced before. Maybe that’s why old politicians are so obsessed with power to counteract it. And maybe that’s the answer to the question, “What kind of wealth and honor do you expect at that age?”It may have little to do with wealth or glory, but here are two books that embody the enduring wisdom forged only by those who persevere daily through hardships, along wit...
  • VOL.78 / 2025.01
[TREND / KNOWLEDGE]

A New Horizon for Korean Picture Book Culture

Knowledge   A New Horizon for Korean Picture Book Culture Celebrating the 10th Anniversary of the Suncheon Picture Book Library   2025.01.06   Outside view of Suncheon Picture Book Library     The Suncheon Picture Book Library, which opened in 2014, celebrated its 10th anniversary last year. As the only specialized center in Korea that regularly hosts exhibitions of picture book illustrations, it has been playing an important role in bringing the art of children’s book illustration closer to readers by holding various programs related to picture books, not to mention hosting exhibitions of original works by major Korean and foreign picture book authors. The library also collects original works by picture book authors as part of collecting and passing on books to future generations. It currently owns 213 original works, including The Story of Mount Baekdu (Borim) by Ryu Je-Soo.In April last y...
  • VOL.78 / 2025.01
[TREND / SPECIAL PROJECT]

Korean Literature’s Borderless Literary Appeal

Special Project   [Award-winning Korean Books ②] Korean Literature’s Borderless Literary Appeal Korean works nominated or winning international literary awards in 2024   2024.12.02   The flow, trend, and outlook of Korean literature   Until 2023, one of the major concerns in the Korean literary world, intellectual circles, and the publishing industry was whether Korean books, including literature, would continue to expand their presence in the global content market. And, this became a “certainty” in only a year. Han Kang’s winning of the Nobel Prize in Literature served as the catalyst. In the four years since 2020, the number of Korean authors winning international literary awards skyrocketed. Among the 45 awards won since 2003, 20 were from 2020 and onward. The following are some of the most prominent wins or nominations for international literary awards in the past four years.In 2020, Kim Young-Ha’s Diary of a Murderer (Bokbok S...
  • VOL.77 / 2024.12
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