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[TREND / EXPORT CASE]

The “Anxiety of Youth” Crosses National Borders

Export Case   The “Anxiety of Youth” Crosses National Borders   2025.05.07   What defines independent publishing? As publishing formats diversify and formerly “self-published authors” begin to compete by starting their own publishing houses, the question of what constitutes independent publishing has become a hot topic. In the absence of objective indicators, independent publisher Balcony defines independent publishing as follows: publishing that can entice readers with its own narrative without large-scale capital investment. In this sense, Yeon Jeong’s Tomorrow’s Sun Will Rise, But What About Tonight? can be considered one of the clear success stories of independent publishing.Before it was published by Balcony in 2020, Tomorrow’s Sun Will Rise, But What About Tonight? was an independent publication that Yeon Jeong wrote as a palm-sized book and distributed on a small scale. The publisher at Balcony discovered the book, which had been dis...
  • VOL.82 / 2025.05
[TREND / ONE-LINER QUOTES]

About Fountain Pens, a Record of Nostalgia

One-Liner Quotes   About Fountain Pens, a Record of Nostalgia Fountain pen expert’s pick   2025.05.07   Park Jong-Jin is the head of the Fountain Pen Lab. He sees the world through fountain pens. He has been collecting and studying fountain pens for over 40 years. He also plans and hosts the “Seoul Pen Show” every spring and fall. He has written books such as It’s a Fountain Pen (Lbig Media) and Of Two Minds About Fountain Pens (Teumsae Books).   What is a well-made fountain pen? It’s one that you write with effortless control by just changing the direction, and one that you fall in love with every time you look at it, no matter how long you have had it, for its beautiful nib and exquisite body. I think writing is something similar. Even though I can’t write well, a good piece of writing reads smoothly and gives you a different feeling of interest every time you read it. Plus, if it’s written about fountain pens, a fountain pen enthusiast lik...
  • VOL.82 / 2025.05
[TREND / KNOWLEDGE]

Preview of the Jeonju International Picture Book Fair & 2025 K-Book Market in Seoul

Knowledge   Preview of the Jeonju International Picture Book Fair& 2025 K-Book Market in Seoul   2025.05.07                       From a picture book festival in Jeonju to a global copyright market in Seoul!The world’s eyes are on K-books! Here are two exciting events for picture book lovers and global publishers alike.   The 4th Jeonju International Picture Book Fair Period:  May 29-June 29, 2025 Venue:  Factory of Contemporary Art in Palbok and Wansan Library in Jeonju Content:  -  Various exhibitions, conferences, and lectures, including original art exhibitions by Korean and international picture book authors -  Exhibitions and sales of illustrations and picture books at art markets, book markets, and more -  Experi...
  • VOL.82 / 2025.05
[TREND / EXPORT CASE]

Cultural Empathy Blossoms in Japan: Korean Literature

Export Case   Cultural Empathy Blossoms in Japan: Korean Literature Shueisha’s story of the popularity and publication of Korean literature   2025.04.07     This article is written in Japanese. The original Japanese text is also included at the bottom of the article.   Shueisha (集英社) is a general publishing company founded in 1926. It has a wide range of publishing titles and businesses. It is particularly well known for teen and young adult comics, girls’ comics, and fashion magazines, including the Weekly Sh?nen Jump. In addition, it is active in publishing literary journals and novels. In the field of overseas literature, the company publishes books from various countries based on the belief that “We want to introduce good books from all over the world to our readers.” Among them, Korean literature has been gaining more and more attention in recent years. Starting with Park Min-Gyu’s Castella (Munhakdongne Publishin...
  • VOL.81 / 2025.04
[TREND / TOPIC]

How New Writers Are Discovered in Korea: Shinchunmunye, Literary Awards, and Newly Emerging Pathways

Topic   How New Writers Are Discovered in Korea:Shinchunmunye, Literary Awards, and Newly Emerging Pathways   2025.03.10   At the award ceremony of shinchunmunye (annual spring literary contest), one of Korea’s representative systems for recognizing new writers, there is always a “congratulatory speech” delivered by the judges (mostly novelists, sometimes literary critics) to the winners. As a former literary reporter for a newspaper and then head of the Department of Culture, I have observed that every year, no matter who the judges are, there is always a certain message to the winners. Although you never can tell the future, I’m sure the same will also be true for next year’s shinchunmunye. The specific words vary by judge, but if I were to make it up, it would go something like this (which, of course, doesn’t even come close to the beautiful and moving words of the judges).   “Congratulations, you are now a writer. You mu...
  • VOL.80 / 2025.03
[TREND / EXPORT CASE]

A New Chapter in Korea-China Literary Exchange

Export Case   A New Chapter in Korea-China Literary Exchange Folio Culture’s Korean Book Localization Strategy   2025.03.10   Folio Culture (Beijing) has consistently focused on introducing and localizing Korean books in the fields of humanities, social sciences, and literature. In recent years, we have successfully brought several Korean works to the Chinese market through precise topic selection, cultural adaptation, and innovative promotion strategies, sparking widespread discussions on the social media platform Xiaohongshu. Below, we share our experiences in four key areas: topic selection strategy, localization practices, promotion strategy, and future plans.   Balancing Social Issues with Literary Value, Grounded in Shared East Asian Emotions, to Create a Dialogue Space for Chinese and Korean Youth   Capturing Social Resonance Points in Korean Literature   In recent years, Korean literature has shifted from grand narrati...
  • VOL.80 / 2025.03
[TREND / ONE-LINER QUOTES]

The New Waves of Hallyu: K-Design and K-Architecture

One-Liner Quotes   The New Waves of Hallyu: K-Design and K-Architecture Korean architect’s pick   2025.03.10   Kim In-Cheurl is the chief architect of Archium, which was founded in 1986. He has served as a professor at Chung-Ang University, a member of the Presidential Commission on Architecture Policy, and the General Architect of Busan Metropolitan City, and has received the Korean Institute of Architects Award (KIA), Seoul Architecture Award, Korean Architecture Award, and Kim Swoogeun Cultural Award. His books include Kim Okgill Memorial Hall (Seoul Forum), Shall We Talk About Architecture? (Dongnyok Publishers), Recording Space (Dongnyok Publishers), Himalesque (Jip Publishing), Bauzium (Oori Book), and Retro Modernism: Open (Jip Publishing).   A new trend that emerged from Korea, a country at the eastern tip of Asia, which seems to be hanging on to the continent, is called Hallyu (Korean Wave), or Korean Wave. Korea is a unique...
  • VOL.80 / 2025.03
[TREND / TOPIC]

“Book of the Year” Suggests the “Direction” of the Era

Topic   “Book of the Year” Suggests the “Direction” of the Era 2024 Books of the Year in Korea   2025.02.17   2024 Books of the Year selected by different media outlets   The act of recommending a book to another person may seem like a simple and easy thing to do, but it can also be a very complex and thought-provoking act, depending on how you think about it. A straightforward question, “Why this book to me?” is all it takes to understand this: sometimes a book given to a lover can be a declaration of love, a confession of one’s whole soul, or, a book given by a parent to a child who is moving out on his or her own as an adult is meant to be taken to heart as a life lesson. The act of recommending a book can also convey disdain or mockery. A person might suggest a childish or poorly written book to convey the message, “I consider you to be of this intellectual level,” or they might mock an expert by suggesting something like a basic introduction to...
  • VOL.79 / 2025.02
[TREND / TOPIC]

The Power of K-Readers Over K-Books

Topic   The Power of K-Readers Over K-Books A Report from the 1st Busan International Children’s Book Fair   2025.01.06   The banner of the 2024 Busan International Children’s Book Fair     An international children’s book fair in Busan, Korea?   On November 28, the 1st Busan International Children’s Book Fair kicked off at BEXCO in Busan. As the first international children’s book fair to be held in Korea, it was themed on the imaginary land of Laputa, the floating kingdom in the sky that Gulliver traveled to in Gulliver’s Travels. The book fair attracted 193 exhibitors and 118 authors and speakers from 16 countries, including domestic and international publishers and organizations specializing in children’s books. Also, more than 150 side programs took place. All beginnings are both exciting and nerve-wracking. The fact that an international children’s book fair, symbolized by Bolo...
  • VOL.78 / 2025.01
[TREND / EXPORT CASE]

Spreading Its Wings To the World: The Seoul Letter Shop

Export Case   Spreading Its Wings To the World: The Seoul Letter Shop   2025.01.06   On October 12, 2023, I received an email from Shinwon Agency, Korea’s first copyright export agency. They wanted to meet me at the Frankfurt Book Fair. I was going to be there, so we agreed to meet on October 19. This was about a month after I had sent them a cold email looking for an export partner. Within that month, I sent them a cover letter for my publishing house, met with them to introduce my publication lineup, and passed on additional materials about the works they were interested in. Among them was a proposal for The Seoul Letter Shop (TXTY), including a synopsis.It felt interesting and fateful that two Korean companies would be meeting in Frankfurt on October 19, 2023, to talk about working together. Shinwon said that there was a lot of interest from Anglo-American partner agencies and offered an exclusive agreement for The Seoul Letter Shop. I was flabbe...
  • VOL.78 / 2025.01
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