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[TREND / EXPORT CASE]

Spreading Its Wings To the World: The Seoul Letter Shop

Export Case   Spreading Its Wings To the World: The Seoul Letter Shop   2025.01.06   On October 12, 2023, I received an email from Shinwon Agency, Korea’s first copyright export agency. They wanted to meet me at the Frankfurt Book Fair. I was going to be there, so we agreed to meet on October 19. This was about a month after I had sent them a cold email looking for an export partner. Within that month, I sent them a cover letter for my publishing house, met with them to introduce my publication lineup, and passed on additional materials about the works they were interested in. Among them was a proposal for The Seoul Letter Shop (TXTY), including a synopsis.It felt interesting and fateful that two Korean companies would be meeting in Frankfurt on October 19, 2023, to talk about working together. Shinwon said that there was a lot of interest from Anglo-American partner agencies and offered an exclusive agreement for The Seoul Letter Shop. I was flabbe...
  • VOL.78 / 2025.01
[TREND / BOOK TRIP]

Leading the Renaissance of Modern Korean Literature Through Various Activities

Book Trip   [A Trip to Literary Museums ⑨] Leading the Renaissance of Modern Korean LiteratureThrough Various Activities Hwaseong-si, Gyeonggi-do: Nojak Literature House   2025.01.06   The transformation of a city is sometimes more surprising and wondrous than sangjeonbyeokhae (桑田碧海), which is translated as “a field of mulberry trees transforms into a blue sea.” Hwaseong-si, Gyeonggi-do, is a large area straddling both the inland and the sea, and was once a small village connected to Suwon-si, Gyeonggi-do. It was then transformed by the development of a large industrial complex and a new town. Stepping away from the dense factories and apartment complexes, Hwaseong is a city where you can feel the atmosphere of the sea with beautiful sunsets, as well as a city with a long history of cultural heritage. Among its many treasures is the Nojak Hong Sa-Yong Literature House, which breathes the spirit of culture and art into the city, elevating its character. We ...
  • VOL.78 / 2025.01
[TREND / SPECIAL PROJECT]

Korean Literature’s Borderless Literary Appeal

Special Project   [Award-winning Korean Books ②] Korean Literature’s Borderless Literary Appeal Korean works nominated or winning international literary awards in 2024   2024.12.02   The flow, trend, and outlook of Korean literature   Until 2023, one of the major concerns in the Korean literary world, intellectual circles, and the publishing industry was whether Korean books, including literature, would continue to expand their presence in the global content market. And, this became a “certainty” in only a year. Han Kang’s winning of the Nobel Prize in Literature served as the catalyst. In the four years since 2020, the number of Korean authors winning international literary awards skyrocketed. Among the 45 awards won since 2003, 20 were from 2020 and onward. The following are some of the most prominent wins or nominations for international literary awards in the past four years.In 2020, Kim Young-Ha’s Diary of a Murderer (Bokbok S...
  • VOL.77 / 2024.12
[TREND / EXPORT CASE]

Bringing Korean Voices to French Readers

Export Case   Bringing Korean Voices to French Readers   2024.12.02   Korean literature and Editions Picquier have a long story. We began publishing books from Asia nearly 40 years ago: Korea and its literature, virtually unknown in France at the time, have fascinated us from our earliest days. The first works we published - Kim Won Il’s Mr Lee’s Travel, KIM Song Dong’s Mandala, Yun Hung Kil’s The Mother - almost went unnoticed; it was challenging to bring readers into contact with a literature that was far removed from the habits and preoccupations of French readers. It was a literature that gave pride of place to cultural traditions, to the earth, to history. We thus decided to publish anthologies of short stories and essays to give French readers some reference points. This had a pedagogical purpose, establishing a foothold in Korean literature and presenting a more organized history to readers. More than 30 years ago, what was being published in France wa...
  • VOL.77 / 2024.12
[TREND / BOOK TRIP]

A Decade of Living With Poetry: The Poet’s Journey Blossoming Through Verse

Book Trip   [A Trip to Literary Museums ⑧] A Decade of Living With Poetry:The Poet’s Journey Blossoming Through Verse Chungcheongnam-do, Buyeo-gun: Shin Dong-Yeop Literary Museum   2024.12.02   Buyeo is a place that witnessed the rise and fall of the ancient kingdom of Baekje, located in the southwestern part of the Korean Peninsula. It was home to the Baekje royal palace for 122 years until the kingdom’s fall. Traveling to Buyeo is like traveling back in time to the glory and prosperity of Baekje. This is because you can enjoy the charm of ancient culture and arts in depth. Additionally, Buyeo is home to the Shin Dong-yeop Literary Museum, where visitors can encounter the poet Shin Dong-yeop, who resisted the painful modern history of Korea. Also, a journey to Buyeo is an encounter with a rich, long-established culture, as you can visit the Buyeo National Museum, where you can explore the various cultural heritages left behind by the Baekje pe...
  • VOL.77 / 2024.12
[TREND / KNOWLEDGE]

Korean Publishing Market’s Trends in 2024 and Outlook for 2025

Knowledge   Korean Publishing Market’s Trends in 2024 and Outlook for 2025   2024.12.02         Trends in 2024: Questioning life, fandoms, and Nobel Prize in Literature   Philosophy and psychology books have dominated the Korean publishing market, with Reading Schopenhauer at Forty (Uknowbooks) topping the overall bestseller list through August. Also, 11 of the 30 bestselling fiction titles in the first half of the year were “rebound” titles, meaning they were published more than 10 years ago. In addition, the nonfiction category returned to growth after 4 years of decline, and the cases of books becoming bestsellers after being recommended by celebrities increased.Reading Schopenhauer at Forty has continued to grow in popularity this year after being featured on a TV entertainment series last year. The autho...
  • VOL.77 / 2024.12
[TREND / TOPIC]

The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic   The Art of Selling Books:Innovative Strategies by Korean Booksellers   2024.11.04   You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...
  • VOL.76 / 2024.11
[TREND / BOOK TRIP]

Where Poetry and History Meet

Book Trip   [A Trip to Literary Museums ⑦] Where Poetry and History Meet Exploring the Kim Su-Young Museum and Cultural Legacy in Dobong-gu, Seoul   2024.11.04   A place that’s just ordinary for some can be a magnificent destination for others, inspiring memories and recharging the soul. Seoul, the capital of Korea, is a prime example of this duality. With the growing popularity of K-culture in various aspects, more travelers are visiting Seoul; however, if you make a trip slightly outside the center of Seoul to Dobong-gu, you will find a different Seoul with a more tranquil atmosphere. Surrounded by Bukhansan Mountain, Dobong-gu is a district where you can take a walk around the trail or hike up the mountain. There are also many areas where you can look down the mountain, get a glimpse of the cultural powerhouse that is Korea, and be touched and impressed. If you walk down the narrow alleyways of Dobong-gu, which add to the curiosity and fun of discovering hid...
  • VOL.76 / 2024.11
[TREND / ONE-LINER QUOTES]

Women Who Protected the Korean Empire

One-Liner Quotes   Women Who Protected the Korean Empire An Imperial Descendant of the Korean Empire’s Pick   2024.11.04   Lee Won is the crown prince and the descendant of the imperial family of the Korean Empire. He is currently the chair of the Dae Han Imperial House, continuing the royal legacy of the Joseon Kingdom and the Empire of Korea.   I would like to recommend two novels that focus on the hardships and adversity of people who lived through the history of the Korean Empire. The stories in these novels vividly depict tragic but resilient lives, and remind us of the stories of our ancestors who endured suffering throughout history.     First off, Kwon Bee-Young’s novel Princess Deokhye (Dasan Books) has a special meaning to me. The protagonist of the novel, Princess Deokhye, is the last princess of the Korean Empire and my great-aunt. She was born into the imperial family of the Korean Emp...
  • VOL.76 / 2024.11
[INFORMATION / AGENCY LIST]

Agency list

  Agency List   Agency List     2026.09     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...
  • VOL.98 / 2026.09
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