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[TREND / EXPORT CASE]

Foreign Agency on Publishing K-Books in Other Countries in Cooperation with Korean Agency

Export Case   Foreign Agency on Publishing K-Books in Other Countriesin Cooperation with Korean Agency   2022.10.04   Amid an unprecedented wave of interest in Korean content, through my agency, I have the privilege of helping children’s, YA, and crossover Korean books across all genres to spread beyond Korea’s borders and into new markets outside of Asia. Korean fiction for adult readers is gaining significant attention and experiencing a real boom in many Western markets, including English, French, Spanish, German and Italian. But children’s books are lagging behind that trend, perhaps because publishers often look for familiar settings that they think parents and children will recognise and identify themselves more easily within. But the movement toward a more diverse publishing list is reaching across all reading ages and helping open up catalogues to more and more works in translation. As a result, many of the Korean titles I have sold were t...
  • VOL.51 / 2022.10
[TREND / BOOK TRIP]

NaeRule Gunaseo Supuro Library (Stream & Forest Library)

Book Trip   [Book Space in Korean Media ①] NaeRule Gunaseo Supuro Library(Stream & Forest Library) An Urban Forest that Melts in Our Hearts Like Spring Nights   2022.10.04   Shooting spots are places that all drama fans would like to see. Once you arrive at the place you remember the most from your favorite drama, you feel like you have become a part of the drama and have a special experience. For example, “NaeRule Gunaseo Supuro Library (Stream & Forest Library),” located in Eunpyeong-gu, Seoul, is where the drama “One Spring Night” was filmed. It is a place you can enjoy reading books while feeling the lingering memories of the drama. The drama, which has been steadily loved by people for its unique, calm atmosphere and sentimental vibe even after it has ended, drew attention as popular actor Jung Hae-In and actress Han Ji-Min starred in it. It was also loved by fans all over the world as it was released on Netflix. In the drama, as Han Ji-Min appe...
  • VOL.51 / 2022.10
[INTERVIEW / KOREAN PUBLISHERS]

Kepler49: Opening the Future of K-Popup Books

Korean Publishers   Kepler49: Opening the Future of K-Popup Books     2026.05     Kepler49 is a pioneer in the popup book market, a field that is still unfamiliar in the domestic market. They create popup books that comfort the sensibilities of not only children but also adults, including titles such as Garden, Zoological, Zhuchka, Kudryavka, Laika, Dokdo, The Isle of Rocky Waves, and Fly, Baby Songbird. In this May 2026 issue, we delve into Kepler49’s unique vision, the reasons why they create popup books, and the future of the popup book medium.   Publisher Kepler49 ⓒKepler49         Q. First, could you give us a brief introduction to your publishing house? Tell us about the types of books Kepler49 publishes.   Kepler49 is a publisher that hopes popup books can be both books and toys that provide a brief ...
  • VOL.94 / 2026.05
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.11.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.52 / 2022.11
[TREND / ONE-LINER QUOTES]

A Diplomat’s Pick

One-Liner Quotes   A Diplomat’s Pick   2022.10.04   “Yeonhaengnok (燕行錄)” is a very special collection of Korean travel literature. Marco Polo’s The Travels of Marco Polo, Ibn Battuta’s Rihla, and monk Hyecho’s Wang Ocheonchukguk Jeon are travelogues about the writers’ trips to other countries, but Yeonhaengnok is different from typical travelogues as it is a journal about diplomatic activities. The book is a well-organized, systematic travel journal written by former diplomats of Korea cumulated over a long period of time. It is very unlikely to find something of its kind anywhere in the world except in Korea. One of the best-appraised Yeonhaengnoks in Korea is The Jehol Diary written by Park Ji-Won as he returned from China in 1780.     The book The Jehol Diary (Green Bee) is a travel journal of events that took place over a 3,500km round trip of the Joseon diplomatic corps, as they departed from Seoul...
  • VOL.51 / 2022.10
[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN AUTHORS]

Imagination Sketched in Colored Pencils: The Pencil by Author Kim Hyeeun

Korean Authors   Imagination Sketched in Colored Pencils:The Pencil by Author Kim Hyeeun     2026.05     Trees are felled whenever a pencil is made. Author Kim Hyeeun is a picture book author who reflects on the sacrifice of trees. Her book, The Pencil, was born from a heart that cherishes both art and nature. We interviewed Kim Hyeeun, an author who cares deeply for both her craft and the environment, to explore her imagination and thoughts.   The Pencil         Q. Was there a specific inspiration that led you to write The Pencil?   The Pencil is my very first book. I felt a lot of pressure and spent much time worrying about how to fully capture my own thoughts in my debut picture book. At first, I tried to create a story around grand and flashy subjects, but those attempts felt like wearing someone else’s clothes...
  • VOL.94 / 2026.05
[INFORMATION / #K-BOOK]

#Self-Esteem

#K-Book   #Self-Esteem KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.10.04   A Society That Fabricates Self-Esteem 1. Publication Details   Title | A Society That Fabricates Self-EsteemSubtitle | Finding Our True Self-Esteem Through Psychological StudyAuthor | Tae-hyung KimPublisher | galmaenamuPublication Date | 2018-01-08ISBN | 9788993635874No. of pages | 240Dimensions | 152 * 225   2. Copyright Contact   Name | Cha YunoEmail | yuno.cha@grb-agency.comPhone | +82-2-2676-2201   3. Book Intro   These days, books about self-esteem have become best sellers in succession, and people are looking for ways to respect themselves without desperately seeking the recognition of others. Why do so many people get distressed and suffer regarding the issue of self-esteem? Is it true that low self-esteem is a personal problem?Why are Koreans obsessed with self-est...
  • VOL.51 / 2022.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.10.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.51 / 2022.10
[TREND / SPECIAL PROJECT]

Oh Kang-Nam, Professor of Comparative Religion

Special Project   [Korean Scholars ⑨] Oh Kang-Nam, Professor of Comparative Religion A Keen Insight Toward Religion, Society, and Life   2022.09.05   We all have our own faith in mind about how to live our lives. This belief could be about a spiritual being, a community that shares a common idea, or an order like law or ethics. Professor Oh Kang-Nam, a representative specialist on comparative religion in Korea, studies these beliefs with profound observation and insight. The field of “comparative religion” may be somewhat unfamiliar to some, but it is one of the religious studies comparing various religions and beliefs throughout the world. People who specialize in comparative religious study have a deeper understanding of the most fundamental and philosophical interest of religions. Following is the interview with professor Oh Kang-Nam, who has devoted his life to valuable research and writing about the beliefs and practices of human beings ba...
  • VOL.50 / 2022.09
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