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Search word : "Publishers",   Search result : 447
[TREND / EXPORT CASE]

South Korea's National Institute of Ecology - Known for publishing content acclaimed worldwide

South Korea's National Institute of Ecology - Known for publishing content acclaimed worldwide   2019.08.05   South Korea's National Institute of Ecology operated by the country's Ministry of Environment calls itself 'another little Earth' with its exhibits of various plants and animals from countries around the world, including South Korea. The institute also publishes a diverse range of books on the environment for everyone from children to experts. Recently, the institute exported publishing rights of 13 books to Vietnam and Turkey, and some of them have already been translated and introduced to the local markets there. This year, seven books including The Facts Within the Fairy Tales: Aesop's Stories of Nature will be released in Vietnam, while another called Exploring the World of Ant will be sold in Turkey. K-Book Trends spoke with the institute's publishing arm, NIE PRESS, to hear about the agency's book export cases and their passion for content.      ...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN PUBLISHERS]

EunHaeng NaMu Publishing

EunHaeng NaMu Publishing Fun and touching books, books on the ages and the future   2019.10.07   Stories still entice people's imaginations. We live in an age inundated by images and videos, but despite this, everything circles back to stories in books made of paper and letters. This might be the reason why books are continuously being created ever since humans created written characters. And EunHaeng NaMu Publishing has a special talent for making stories that leave readers wanting for more.     Hi. It's good to meet you through K-Book Trends. We are aware that EunHaeng NaMu Publishing has made many efforts in publishing many stories in the form of novels and essays. Could you introduce EunHaeng NaMu Publishing to our readers?   After our establishment in 1997, we have published some 700 liberal arts and general education books of many genres including history, philosophy and science from inside and outside the country with the motto, 'fun and touching books,...
  • VOL.16 / 2019.10
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[TREND / BOOK TRIP]

Hongdae, a neighborhood with a free and unique culture

Hongdae, a neighborhood with a free and unique culture   2019.08.05     When one hears the word 'Hongdae', they immediately think of the area's image, rather than the physical location. Hongdae is hard to put into just one word thanks to its unique and diverse culture. It's a location where new culture is made by people who turn away from the mundane and routine. This is why Hongdae is a good location to try out something new that hasn't existed previously.Hongdae is one of Seoul's key spots for young people. Hongdae's vibe and culture attract young people who are always looking for something new, and those young people, in turn, create Hongdae's image. There are bookstores in this unique area as well, tucked next to other unique shops, and this book trip is all about the bookstores in Hongdae, one of the top locations for tourists in Seoul.     Gyeonguiseon Book Alley   The word 'Hongdae' was first used to refer to the immediate area in front of Hongik U...
  • VOL.14 / 2019.08
[TOPIC / KOREAN PUBLISHER]

Golden Bough

Golden Bough Fresh! Fun! Creative! The Growth of South Korea's 'Genre Literature' Minumsa Publishing Group's Imprint "Golden Bough" Specializing in Genre Literature   2017.8.18   Genre literature refers to novels that deal with a number of subjects, like horror, science fiction, chivalry, fear, mystery, fantasy and romance. Not only can they be read in physical books but in e-books and online series as well, making it easy for these genres to secure a fan base. In the case of online novels, it has acted as a driving force for genre literature and transformed into a gateway for budding novelists. Perhaps this is the reason why these works show much variety in subject matter and entertain readers with their fresh, creative content that sometimes throws messages at society. This month's 'Korea publisher' corner has sought out two publishers specializing in genre literature and spoke to them about the now and future of Korea's genre literature.   A series of overseas genre...
  • VOL.3 / 2017.08
[TREND / TOPIC]

2019 Seoul International Book Fair - Arrival

2019 Seoul International Book Fair - Arrival The country's biggest book festival, a celebration of people who make, write and read books   2019.07.08   From June 19 to 23, the 2019 Seoul International Book Fair (SIBF) was held at Seoul's COEX. Themes for 2017 and 2018 had been 'transformation' and 'expansion' respectively, and this year's book fair had the theme 'arrival'. The theme 'arrival' for SIBF was given in reference to prospects for books to come, and those for the world beyond books. Visitors to the 2019 SIBF were invited to learn about the 'arrival' of South Korea's publishing industry and the country's society beyond their 'transformation' and 'expansion'.   Official posters for the 2019 Seoul International Book Fair   South Korea's biggest book festival; South Korea and the world meet through books     At the 2019 Seoul International Book Fair,there were many attempts to connect bookswith non-book items in line with the theme 'arrival' &nbs...
  • VOL.13 / 2019.07
[TOPIC / KOREAN PUBLISHER]

Black Forest

Black Forest Fresh! Fun! Creative! The Growth of South Korea's 'Genre Literature' Sigongsa Media Group's Imprint "Black Forest" Specializing in Genre Literature   2017.8.18   Genre literature refers to novels that deal with a number of subjects, like horror, science fiction, chivalry, fear, mystery, fantasy and romance. Not only can they be read in physical books but in e-books and online series as well, making it easy for these genres to secure a fan base. In the case of online novels, it has acted as a driving force for genre literature and transformed into a gateway for budding novelists. Perhaps this is the reason why these works show much variety in subject matter and entertain readers with their fresh, creative content that sometimes throws messages at society. This month's 'Korea publisher' corner has sought out two publishers specializing in genre literature and spoke to them about the now and future of Korea's genre literature.   Publisher Sigongsa...
  • VOL.3 / 2017.08
[NEWS / BEST SELLER]

South Korea's September Bestsellers

South Korea's September Bestsellers Aggregate data as of the first week of September   2017.9.11   An analysis into the popularity behind South Korea's bestsellers From the final week of August through the first week of September     For the Ji-youngs inside all of us Ji-young Born in '82 When this book was published in October last year, it did not gain big interest, but word of mouth from April this year helped it climb the bestseller list. Sales of the book jumped especially after Aug. 27 when local broadcaster SBS aired a special on the book called “Ji-young Kim Born in '82 -- The Story of Half of the World”. This book is one most people in our everyday world can relate to. It tells the story of the average Korean woman, complete with statistics and news articles. The book takes the form of a report written by a doctor who treats a fictional character named Ji-young Kim and tells the story of her life. Readers of the book have said they can relate to her but ...
  • VOL.4 / 2017.09
[INTERVIEW / KOREAN AUTHORS]

Wookwan Sunim

Wookwan Sunim Introduction to Korean temple food   2019.09.09   'Where did this food come from?'Temple food refers to food cooked to capture the original taste from ingredients usually grown in Buddhist temples or found in nature. Temple food is special even in South Korea. To meet temple food is to go beyond the act of eating and think about where the ingredients came from and how the food was made. It is to realize the preciousness of food. Right now, when so many people have much interest in the preservation of humankind and protecting nature, Korean temple food is finding its place as a cultural element as it opens up a new view into food.Wookwan sunim is an expert on South Korea's temple food. It may seem strange to see the suffix 'food expert' attached to a Buddhist nun's name, but it is not that strange when you consider in Buddhism, growing food, cooking it, eating it and cleaning up is all part of asceticism. Wookwan's temple food and the stories in her food are popu...
  • VOL.15 / 2019.09
[TOPIC / ISSUE]

2017 Korea Book Fair in Vietnam

2017 Korea Book Fair in Vietnam K-Books Secure $6.5 Million in Prospective Contracts in Vietnam   2017.8.18   South Korea's traveling book fair recently landed in Vietnam, where hallyu has been booming. The traveling book fair aims to support Korean books' exports overseas, boost copyright sales abroad and bolster the international competitiveness of Korean publishers. The following provides a look into the publishing exchanges between the two countries which marked 25 years of diplomatic ties this year.From July 26 to 27, the Korea Book Fair washeld at the Lotte Hotel in Hanoi. This book fair, which was held in part by the cooperation of the Korea cultural center in Vietnam, achieved great success through seminars held for Korean and Vietnamese participants alike, addressing the publishing market in Vietnam and the publishing industry in South Korea.   Theopening ceremony for the 2017 Korea Book Fair in Vietnam Publishing officials and executives from both South Korea...
  • VOL.3 / 2017.08
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