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Busan

Busan A City You Meet by walking its streets and crossing its bridges   2019.09.09     Busan. Frequently referred to as 'the second-largest city in South Korea' but these words don’t do the city justice. Of course, when it comes to objective data like population or the size of the economy, the description is true, but it would be regretful to leave the city's description at that single sentence, as Busan has its own unique culture. That uniqueness only grows in the oldest parts of the city. This is why one should walk through the streets and cross bridges to take a true look at Busan.     Travel into layers of time     The oldest and most cultural area of Busan is surely Bosu-dongA very old story that started during the time of the Korean War is continuing today.     For the longest time, Busan served more as an industrial city than a travel destination. It is a port city that leads to the Pacific...
  • VOL.15 / 2019.09
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2019.10.07   Flowers That Never Bloomed 1. Publication Details Imprint | Humanist Publishing Group inc.Title | Flowers That Never BloomedSubtitle | The unfinished art lessons of the Korean women who were sex slaves to the Japanese Imperial Army.Author | Lee KyungshinGenre | Humanities and Social ScienceFormat | 145×190Binding | PaperbackPages | 304pagesISBN | 9791160801477   2. Contact Name | Choe InyoungPhone | +82-70-7842-9409Email | iy2001@humanistbooks.comURL | www.humanistbooks.com   3. Marketing Information Keyword | History; The World War II; The Japanese Imperial Army; Comfort Women; The Japanese Imperial Army Sex Slave; The Korea-Japan Relations; Art Therapy   4. About the Author The author majored in painting at Hongik University. For five years starting from 1993, she carried on art l...
  • VOL.16 / 2019.10
[NEWS / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2017.10.10   Firefly Goes Poo Poo Poo 1. Publication Details Imprint | A Thousand Hopes Title | Firefly Goes Poo Poo Poo Author | Yoon, Yeo-Rim Illustrator | Cho, Won-Hee Format | 192*230 Binding | Hardcover Pages | 64pages ISBN | 979-11-87287-13-1   2. Contact Name | Kim Ji-yeon Phone | +82-31-955-5242 Email | jiyeony12@hanmail.net URL | http://blog.naver.com/athousandhope   3. About the Author / Illustrator Author: Yoon, Yeo-Rim Yoon once met a cheerful old lady called Bicky in San Diego. Bicky explained to Yoon that there are words in English that are made by combining two different words to create new meanings. It occurred to Yoon that Korean has such compound words as well, and she thought “Shall I search for some fun Korean compound words?” While searchin...
  • VOL.5 / 2017.10
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2019.09.09   Fantasy Fixer 1. Publication Details Imprint | BIR Publishing Co., Ltd.Title | Fantasy FixerAuthor | Kang MinjeongIllustrator | Kim ReahyeonGenre | children’s storyFormat | 130×190Binding | Hard coverPages | 232pagesISBN | 9788965483755   2. Contact Name | Claire YangPhone |  +82-2-515-2000Email | claire@bir.co.krURL | http://bir.co.kr/   3. Marketing Information Keyword | children’s fiction; fantasy fiction; mysteryTarget Readership | age 6 to 12   4. About the Author Author - Kang MinjeongKang Minjeong made her debut as a writer with Fantasy Fixer and Fantasy Fixer 2: Suspicious Creator. Illustrator - Kim ReahyeonKim Reahyeon previously wrote A Litter Bit of Change and illustrated Cleaning Out My Wardrobe on Weekends.   5. About the Book Winner of No.1 Marshmallow Fi...
  • VOL.15 / 2019.09
[NEWS / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2017.9.11   The Love You Wished For Will Come Soon 1. Publication Details Imprint | Sigonsa Co., Ltd Title | The Love You Wished For Will Come Soon Author | Ae-kyung Lee Format | 130*180 Binding | Paperback Pages | 272pages ISBN | 978-89-5278-518-3   2. Contact Name | Sunju Jung Phone | +82-2-2046-2895 Email | alliswell1224@sigongsa.com URL | www.sigongsa.com   3. Selling Points Subject | Who will I fall in love with and how will I love? A Q&A Book for myself to ask and answer Target Readers | Anyone who dreams of meeting someone to love Media Reviews & Advertisement Copy | Great love comes only to those who dream of it   4. About the Author Ae-kyung Lee was driven to become a journalist by her strong curiosity about society and the world, and this led her to discover her passion for writing. She loves writing, as she also knows that it has healing power a...
  • VOL.4 / 2017.09
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
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Hongdae, a neighborhood with a free and unique culture

Hongdae, a neighborhood with a free and unique culture   2019.08.05     When one hears the word 'Hongdae', they immediately think of the area's image, rather than the physical location. Hongdae is hard to put into just one word thanks to its unique and diverse culture. It's a location where new culture is made by people who turn away from the mundane and routine. This is why Hongdae is a good location to try out something new that hasn't existed previously.Hongdae is one of Seoul's key spots for young people. Hongdae's vibe and culture attract young people who are always looking for something new, and those young people, in turn, create Hongdae's image. There are bookstores in this unique area as well, tucked next to other unique shops, and this book trip is all about the bookstores in Hongdae, one of the top locations for tourists in Seoul.     Gyeonguiseon Book Alley   The word 'Hongdae' was first used to refer to the immediate area in front of Hongik U...
  • VOL.14 / 2019.08
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2019 Seoul International Book Fair - Arrival

2019 Seoul International Book Fair - Arrival The country's biggest book festival, a celebration of people who make, write and read books   2019.07.08   From June 19 to 23, the 2019 Seoul International Book Fair (SIBF) was held at Seoul's COEX. Themes for 2017 and 2018 had been 'transformation' and 'expansion' respectively, and this year's book fair had the theme 'arrival'. The theme 'arrival' for SIBF was given in reference to prospects for books to come, and those for the world beyond books. Visitors to the 2019 SIBF were invited to learn about the 'arrival' of South Korea's publishing industry and the country's society beyond their 'transformation' and 'expansion'.   Official posters for the 2019 Seoul International Book Fair   South Korea's biggest book festival; South Korea and the world meet through books     At the 2019 Seoul International Book Fair,there were many attempts to connect bookswith non-book items in line with the theme 'arrival' &nbs...
  • VOL.13 / 2019.07
[REPORT / COLUMN]

Where Korean readers meet books (3)

Where Korean readers meet books (3) Libraries transform into cultural spaces   2017.11.01   Bookstores and libraries globally have been attempting to transform themselves. These locations are no longer places for people to just read or buy books, but spaces where visitors can enjoy culture, various events and take some time to stretch their legs. Reading books is often compared to traveling different worlds and this month's webzine looks at three special libraries that all strive to become cultural spaces with unique themes.     1. Science and books come together at KAOS Bookpark     Jen Campbell, author of Bookshop Story says early on in her book, "Bookstores are time machines, spaceships, story makers, secret keepers, dragon tamers, dream catchers, fact finders and safe places." The author of this article would like to say the following about the bookpark to be introduced. "Bookparks are analog-form spaces consisting of books, bookcases, comfortabl...
  • VOL.6 / 2017.11
[TOPIC / KOREAN PUBLISHER]

Golden Bough

Golden Bough Fresh! Fun! Creative! The Growth of South Korea's 'Genre Literature' Minumsa Publishing Group's Imprint "Golden Bough" Specializing in Genre Literature   2017.8.18   Genre literature refers to novels that deal with a number of subjects, like horror, science fiction, chivalry, fear, mystery, fantasy and romance. Not only can they be read in physical books but in e-books and online series as well, making it easy for these genres to secure a fan base. In the case of online novels, it has acted as a driving force for genre literature and transformed into a gateway for budding novelists. Perhaps this is the reason why these works show much variety in subject matter and entertain readers with their fresh, creative content that sometimes throws messages at society. This month's 'Korea publisher' corner has sought out two publishers specializing in genre literature and spoke to them about the now and future of Korea's genre literature.   A series of overseas genre...
  • VOL.3 / 2017.08
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