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[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature ? excellent grand prize winners ? from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, bu...
  • VOL.41 / 2021.12
[TREND / BOOK TRIP]

Wonju, Gangwon-do

Book Trip   Wonju, Gangwon-do Filled with Pride as the UNESCO City of Literature   2021.12.06     Boasting well-preserved exquisite natural scenery, Wonju is home to a number of temples, including Sangwonsa and Guryongsa, Chiaksan Mountain with a marvelous mountainous landscape, and great tourist sites such as rail bikes in the Ganhyeon Tourist Area and the Sogeumgang Valley Suspension Bridge. The region also has literary elements that make it more proud. Pak Kyong-Ni, the master of modern Korean literature and the writer of the Toji series, a steady bestseller, completed the series and spent the rest of her life in Wonju. Her house is still preserved, and the surrounding region is organized around the Pak Kyongni House. This makes it enough to call Wonju the home of literature. UNESCO has also recognized such literary resources of Wonju. The UCCN (UNESCO Creative Cities Network), a global platform under UNESCO, selects cities with creativity and potential every 2 ...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN AUTHORS]

Writer Jung Yeong-Wook

Korean Authors   Writer Jung Yeong-Wook May my sentences support your life one day...   2024.05.07   Sometimes, the empathy and understanding of “I experienced that, too” can be more powerful than words of consolation or encouragement. Perhaps this is why people turn to books when they find it difficult to tell anyone about their troubles. Jung Yeong-Wook, a prolific non-fiction writer, has been showing heartfelt solidarity and great support to readers through his books. As a writer and the head of a publishing company, he says he publishes books with the hope that they will be “a book that is given to you as a gift from someone who cares about you one day.” Writer Jung continues to interact with readers through social media and never stops challenging himself. His determination to stay steadfast in his writing career reminds us of the saying, “Sincerity works.” Following is an interview with Jung Yeong-Wook, a writer who deeply empathizes with...
  • VOL.70 / 2024.05
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.02.14   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.43 / 2022.02
[TREND / SPECIAL PROJECT]

Advanced Korea: Finding the Right Path for Society

Special Project   Advanced Korea: Finding the Right Path for Society   2021.11.01   Korea has become the 9th largest economic powerhouse in the world. It has shown its enhanced reputation as a special guest at the G7 hosted by the United Kingdom. There is also the prospect that the G7 will add more members to become the G10. Korea, which has built economic strength at a rapid pace, driving industrial and economic progress, has become an advanced country. However, Korea's reputation as an advanced nation goes further than economic power. All varieties of the Korean Wave showing Korean culture, such as the Oscar winning film "Minari" and BTS sweeping the charts, are captivating the world. Also, the Korean public showed a high-level of democracy through the candlelight demonstration. In the midst of the pandemic that brought the world into chaos, Korea responded remarkably to the disease, campaigning for "K-quarantine." In short, Korea already had the dignity and ...
  • VOL.40 / 2021.11
[TREND / EXPORT CASE]

Success Stories of Japanese Publisher Kobunsha ? Importer of Korean Books

Export Case   Success Stories of Japanese Publisher Kobunsha ? Importer of Korean Books I Want to Die but I Also Want to Eat Tteokppoki, a Book That Targets Young Readers of Japan   2021.11.01   Book Covers of the Japanese Translations of I Want to Die but I Also Want to Eat Tteokppokki 1, 2     The first time I saw I Want to Die but I Also Want to Eat Tteokppokki (HEUN) was in a bookstore on my trip to Seoul in 2018. I stopped in front of the book display shelf without even realizing it, mesmerized by the soft and cozy illustrations and beautiful colors of the cover. That same year in December, the Japanese translation of KIM JI YOUNG BORN 1982 (Minumsa Publishing) attracted public attention at the entrances of many bookstores in Japan. Many works of Korean literature have been translated and published over the years. After The Vegetarian (Changbi) by Han Kang recei...
  • VOL.40 / 2021.11
[INTERVIEW / KOREAN PUBLISHERS]

Jakkajungsin Publishing Co.

Korean Publishers   Jakkajungsin Publishing Co. With faith and affection for books   2024.04.01   Jakkajungsin Publishing, a publishing house that has been fiercely and steadfastly upholding the spirit of writers, celebrates its 37th anniversary this year. Times have changed, and so have readers, too, but Jakkajungsin Publishing’s deep faith and love for books have kept it true to its original mission. Starting with literature and expanding to humanities, liberal arts, non-fiction, business, and children’s books, the company has pioneered its own path, communicating with readers while never forgetting the meaning and importance of books. The determination to make books that uplift the soul and awaken the spirit of readers, as well as books that can give strength and courage to readers living in difficult times, showed the passion it had at the beginning. Following is an interview with Jakkajungsin Publishing, which has been meeting readers with qua...
  • VOL.69 / 2024.04
[INTERVIEW / KOREAN AUTHORS]

Writer Yun Jung-Eun

Korean Authors   Writer Yun Jung-Eun A Writer that Delivers “Happiness That Will Eventually Come”   2024.04.01   In 2023, one news thrilled Korean literature fans at home and abroad. It was that Marigold Mind Laundry (Book Romance), a bestseller in Korea recognized as a “healing fantasy novel,” has signed a high advance contract with a major international publisher. For Korean fans, it was a moment of excitement to feel the power of K-literature again, and for international fans, it was a moment of anticipation to read K-literature in their own language. The book’s writer, Yun Jung-Eun, said in an interview that she hopes readers will find their comfort and happiness through reading her books. From that short answer, it was clear that even people who live across borders and speak different languages are connected by a thin but strong thread somewhere in their hearts. Following is an interview with writer Yun, who shares the joy of life with thos...
  • VOL.69 / 2024.04
[INTERVIEW / KOREAN AUTHORS]

Writer Kim Hwa-Jin

Korean Authors   Writer Kim Hwa-Jin The mind of reading, writing, and making books   2024.03.11   At the start of every year, Korea searches for new stars of Korean literature through Shinchunmunye, an annual spring literary contest organized by Korean media outlets that openly accepts literary entries and promotes new writers. As long as the program has existed, it has discovered many outstanding literary figures and reflected the characteristics of each era. Writer Kim Hwa-Jin, who debuted in 2021 through Shinchunmunye and won the Today's Writer Award in 2023 with her first short story collection, including the work that won the contest, is recognized as a young writer who best captures the current era. As a reader, writer, and literary editor, she is a person who is sincere about reading, writing, and making books. That is what makes Kim Hwa-Jin’s appearance all the more welcome to literary readers. The following is an interview with Kim Hwa-Jin,...
  • VOL.68 / 2024.03
[INFORMATION / NEW BOOKS]

NINE

New Books   NINE   2022.01.03                       NINE - What if you fall into a confusing situation where you can hear what plants say, all of a sudden? "Yoo Nine," an ordinary 17-year-old girl lives with her aunt.But all of a sudden, she begins to hear plants' voices and grows sprouts on her fingernails.Her aunt tells her that it means that she is the "ninth sprout" and has a special power.Confused about her identity, Nine uses her power of communing with plants and finds out about Park Won-Woo, a senior at school who went missing 2 years ago. She decides to uncover the truth.Yoo Nine and her friends, who resolved to dig into the mystery, begin searching for missing Park Won-Woo in their own way. The ninth sprout - the last sprout to spring among other sprouts...- Nine, the miraculous sprout.Will Nine be able to unravel the mystery of the...
  • VOL.42 / 2022.01
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