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[TREND / SPECIAL PROJECT]

Special Project [English Books in Korea ⑤] Promoting Korean Art Through Books English editions of Korean art books for foreigners 2024.10.07 Youlhwadang Publishers, the publisher I’m working for as an editor, has three ways of utilizing English when publishing books on Korean traditional culture and arts. At the most basic level, we include an English summary at the front of the book that summarizes the content of the Korean edition, with the intent of providing the most basic information for librarians in foreign libraries with no Korean skills to categorize the books. For art collections that are mainly image-based with relatively few texts, the full text is included in both Korean and English so that it can be distributed at home and abroad as a single edition. This is also useful for artists to use as a portfolio when performing abroad. Finally, the Korean and English editions can be planned as independent books, published simultaneous...

VOL.75 / 2024.10

[TREND / BOOK TRIP]

The Hometown Scenery That Became the Literary Roots of a Modern Boy

Book Trip [A Trip to Literary Museums ⑥] The Hometown Scenery That Becamethe Literary Roots of a Modern Boy Pyeongchang-gun, Gangwondo: Gasan (可山) Lee Hyo-Seok Memorial Hall 2024.10.07 Fall in Pyeongchang begins with the white buckwheat blossoms. The buckwheat fields that cover the vast expanse of Bongpyeong-eup in white create a dreamlike beauty in combination with the blue sky. In his novel When Buckwheat Flowers Bloom, writer Lee Hyo-Seok described this view as “I could hardly breathe in the soft moonlight as if it were sprinkled with salt.” Pyeongchang hosts the “Hyoseok Culture Festival” to spotlight the literary world of Gasan (Lee’s pen name) Lee Hyo-Seok, including When Buckwheat Flowers Bloom in September, when you can stroll through a field of buckwheat flowers as if you were walking into a scene from the novel. It’s a great example of how a writer’s masterpiece can have a profound impact on local culture. Ou...

VOL.75 / 2024.10

[TREND / ONE-LINER QUOTES]

Records That Reflect Us

One-Liner Quotes Records That Reflect Us Urban Branding Expert’s Pick: Korean Books 2024.10.07 Mok Ji-Su is an urban branding director who works on local stories and content. He is currently publishing the monthly magazine Magazine Bathhouse (Site Branding) that features the stories of public bathhouses in neighborhoods. As an urban branding director, I look at every corner of our cities, and I always realize that there are people’s stories at the end of it all. Thinking that the memory of a city is the memory of a human being, I have gotten into the habit of looking into the time, people, and spaces of a city before I go about urban branding. The records of people’s lives and spaces are a good reference, and reading them gives me an apportunity to reflect on myself. Jeon Mong-Gag’s photobook Yunmi’s Album: From the Cradle to the Wedding (Photo Net) is a record of his daughter Yunmi ...

VOL.75 / 2024.10

[TREND / BOOK TRIP]

The Great Legacies of Two Literary Masters of Modern Times

Book Trip [A Trip to Literary Museums ⑤] The Great Legacies of Two Literary Masters of Modern Times Busan Metropolitan City: Yosan Kim Jung-Han Literary Museumand Hyangpa Lee Juhong Literary Museum 2024.09.02 A writer’s legacy can sometimes become an important cultural asset for a region as it incorporates various stories. In this month’s issue, Book Trip travels to Busan, Korea, where you can feel a rich sense of literature. Busan, with its abundant tourist offerings such as the sea, movies, and modern cultural heritage, has a presence in literature that is second to none. The two pillars of Busan’s literary scene are Kim Jung-Han, who has intensely depicted modern life in his novels related to the region, and Lee Ju-Hong, whose works span a wide range of genres, including children’s literature, poetry, novels, and plays. The scent of their literature is wafting through the city, which has been a source of emotional support for people ...

VOL.74 / 2024.09

[TREND / KNOWLEDGE]

Current Status of Adult-Oriented Picture Book Publishing and Publishers in Korea

Knowledge Current Status of Adult-Oriented Picture Book Publishingand Publishers in Korea 2024.09.02 Reflections on “picture books for adults” My publishing house, “A Little Cat at Noon (오후의 소묘),” began to be called the “picture book publisher for grown-ups” as we published our first picture book At the Drop of a Cat (written by ?lise Fontenaille, illustrated by Violeta L?piz) in spring 2019. But, what exactly is a “picture book for adults”? Korean cover of At the Drop of a Cat According to Rouergue, French publisher of the original book At the Drop of a Cat (original title: Les poings sur les ?les), the book is a picture book for children aged 6 or above. If a child and an adult read the book together, the child reads it more progressively. As such, while the best readers of picture books have been, and are, children, there are, in fact, fun picture ...

VOL.74 / 2024.09

[TREND / TOPIC]

Dreaming of a Different Peace as We Depart from Houyhnhnms

Topic Dreaming of a Different Peace as We Depart from Houyhnhnms 2024.08.05 The 2024 Seoul International Book Fair (SIBF) has concluded with great success. During the peak hours when the crowd surged, I found myself in a state of constant anxiety, hoping that everything would go smoothly. As visitors queued up, stretching so far that the end of the line was out of sight, and the temperature inside rose, making the air conditioning struggle, my heart tightened. Yet, now I breathe a sigh of relief that the event ended without major incidents. Main posters of 2024 SIBF Challenges in preparing for the 2024 Seoul International Book Fair This year’s preparation for the Seoul International Book Fair was fraught with challenges. Traditionally held in Hall A on the first floor of COEX, we were informed last year to reduce the event...

VOL.73 / 2024.08

[TREND / SPECIAL PROJECT]

Korean Folk Tales and Picture Books: Spreading Korean Culture into the World

Special Project [English Books in Korea ③] Korean Folk Tales and Picture Books:Spreading Korean Culture into the World Introduction of Korean folk tales and picture books published in English 2024.08.05 Since its founding in 1963, “Hollym,” the English-language brand of “Hollym Corp., Publishers,” has been publishing and exporting English-language books introducing Korean culture to the world with the catchphrase, “Books on Korea to the World.” In 1977, it established a local subsidiary, “Hollym International Corp.” in New Jersey in the US, and has set up overseas distributors around the world to accelerate book exports.From the late 1900s to the early 2000s, not many people knew where Korea was located, or even if it existed at all. It was a difficult time for people to make a living, so the domestic publishing industry could not be developed systematically; it was rare for Korean books to be exported and translated and published i...

VOL.73 / 2024.08

[TREND / BOOK TRIP]

An Encounter with Poems that Capture the Wistfulness of an Unfulfilled Youth

Book Trip [A Trip to Literary Museums ④] An Encounter with Poems that Capturethe Wistfulness of an Unfulfilled Youth Ki Hyung-Do Literary Museum, Gyeonggi-do, Gwangmyeong-si 2024.08.05 It’s always poignant to see things end with their full potential yet to be realized. This is no exception for poets. A poet who died young, before he had even begun to fully pursue his writing endeavor, leaves a sense of wistfulness and sadness in the hearts of all readers of his poetry.In this month’s Book Trip, a city tour inspired by literature, we travel to Gwangmyeong-si, Gyeonggi-do, where poet Ki Hyung-Do spent his childhood. The Ki Hyung-Do Literary Museum, nestled amongst a dense apartment complex, gives city dwellers a moment to breathe in the scent of poetry. There is also a place in nearby Ki Hyung-Do Literary Museum, where you can feel the ambiance of a traditional Korean house and experience the stunning transformation of an abandoned mine. Gw...

VOL.73 / 2024.08

[TREND / KNOWLEDGE]

Korean Publishers’ Efforts to Meet New Readers

Knowledge Korean Publishers’ Efforts to Meet New Readers 2024.08.05 Publishers have been putting the utmost effort into connecting readers, works, and authors. One of the examples was booktalks, where readers meet the author. Booktalks helped publishers expand the horizon of readers’ engagement with works and maintain fanship, but it was not easy to secure new readers. As a large number of booktalks turned contactless after the outbreak of COVID-19, the small influx of new readers fell even more.Meanwhile, as the marketing trend in Korea moved onto pop-up stores, many Generation Z started to take shots, do opening rushes, and leave reviews. This trend has made it a must-do event for companies when launching new products (brands). There were even reviewers who left comments on pop-up stores open in Seongsu-dong (the region in Seoul settled as a hot place among Generation Z as it became the hub of pop-up stores). Where both present and future readers...

VOL.73 / 2024.08

[TREND / TOPIC]

What the “Steady Seller Phenomenon” Means for the Book Market

Topic What the “Steady Seller Phenomenon” Means for the Book Market On books that have reached their 100th print 2024.07.01 The implication of books that hit the 100th print Kim Dong-Sik’s The Grey Man (Yoda Books) recently celebrated its 100th printing in the Korean book market. While the writer’s dramatic leap from a foundry worker to a best-selling writer has been spotlighted, what is perhaps most important is the internal narrative of the short stories contained within. This collection of 24 short stories was selected from the hundreds of short stories he posted to the horror forum of an online community, “Today’s Humor.” It is indeed a kaleidoscope of life’s short stories, sometimes hilarious, sometimes heartbreaking. Readers have responded so enthusiastically to the short story collection, which went into its 100th printing in 2017 - 7 years after it was first published, and there are many factors behind this. The factor include the dra...

VOL.72 / 2024.07

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