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[TREND / KNOWLEDGE]

Sales of key South Korean bookstores

Sales of key South Korean bookstores   2019.07.08   Today in many countries, online bookstores are a solid part of their publishing distribution networks. Up until the early 1990s, only physical bookstores of varying scale existed and readers' selection of books was based on book displays and how accessible the stores were. However, following the emergence of Amazon in 1995, online bookstores have solidified their position as key sales channels of the publishing industry in countries around the world. That change markedly took place in South Korea compared to other countries.   After online bookstores first emerged in South Korea in 1997, they grew rapidly due to book discounts, with the fixed price policy largely ignored.   Currently, the market share of online bookstores in the United States stands at 45 percent, France 20 percent, Germany 18 percent and Japan 15 percent. In South Korea, that number is higher than 50 percent. South...
  • VOL.13 / 2019.07
[TREND / KNOWLEDGE]

South Korea’s Key Publishing Related Organizations

South Korea’s Key Publishing Related Organizations   2019.07.08   In South Korea's publishing industry, there are many private organizations. Inside these organizations are members who work for competing businesses, but inside the groups they seek interests and order for the greater good. They also help pass on voices from inside the industry to a larger audience. The following are organizations key to South Korea's publishing industry linked to production, distribution, sales and research. The most representative of publishers' groups would be the Korean Publishers Association, founded in 1947. Inside the group are all kinds of publishers, big and small. So far the association has worked towards creating an order for distribution within South Korea as well as resolving several issues related to the publishing environment. It has also been a driving force for projects aimed at developing the industry on a whole. The association has acted as a window for book de...
  • VOL.13 / 2019.07
[TREND / TOPIC]

Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
[TREND / EXPORT CASE]

The Most Korean is the Most Global

Export Case   The Most Korean is the Most Global   2024.02.19   It is the era of Hallyu, the Korean Wave. Korea’s soft power - movies, dramas, cuisine, literature, and more - is shaking up the world. Following the movie “Parasite,” “Squid Game” and “Pachinko,” which were released on global OTT platforms, global curiosity about Korea expanded. Korea is now one of the major tourist destinations frequented by people from all over the world, and Korean food such as ramen, kimbap, and tteokbokki are considered hip and trendy, and have gained immense popularity around the world. People around the world looking to understand Korea a little better are now seeking to read Korean literature and share Korean sentiments. In response to this demand, major publishers around the world have been actively scanning Korean titles for their markets. The enthusiasm could be felt firsthand at the Korean Pavilion installed at the Frankfurt Book Fair held last October. Consultati...
  • VOL.67 / 2024.02
[TREND / SPECIAL PROJECT]

Everything About Coffee We Love

Special Project   [Book × Coffee] Everything About Coffee We Love   2024.01.02     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Koreans are known worldwide for their love of coffee. Earlier last year, Agence France-Presse (AFP) published a feature on “Koreans’ love of coffee,” introducing the word Eoljukah (meaning iced americano even though I freeze to death). Explaining that Koreans drink iced americano even in the middle of winter, the story captured the attention of the world by highlighting their love of coffee in all sea...
  • VOL.66 / 2024.01
[TREND / TOPIC]

The AI Storm Sweeps the Publishing Industry: Chat GPT

Topic   [Publishing & AI] The AI Storm Sweeps the Publishing Industry: Chat GPT   2023.10.04   In 2016, Lee Se-Dol, one of the world’s greatest Go players, faced off against Alpha Go, an artificial intelligence (AI) program developed by Google’s Deep Mind, which was like the match of the century. Few expected Lee to lose, and Lee Se-Dol was humble enough to say he might lose one out of five games. But a few days later, the internet was abuzz with news of Lee’s shock defeat by Alpha Go. That was the beginning. Lee Se-Dol managed to get one win after a string of losses. His overall score was 1-4. In retrospect, the idea of a human beating Alpha Go, which had learned every recorded move in the game, was almost impossible. It was just that people didn’t realize the immense power of AI at the time.Fast-forward seven years to 2023 in Korea, and AI is being utilized across industries. AI is spreading to various fields, such as mobility, robotics, and the medical...
  • VOL.63 / 2023.10
[TREND / TOPIC]

Travelers Return After COVID-19

Topic   Travelers Return After COVID-19   2023.06.05   The trend of travel books in Korea before and after COVID-19   After the Korean government lifted the bar for overseas travel in 1989, the major driver behind the growth of the travel book market in the 1990s was guidebooks, which mainly delivered information about the destination country. The introduction of the Across the World (RH Korea Co., Ltd., formerly published by Random House) series, which was the translated version of the magazine How to Walk on Earth published by Diamond Big in Japan, opened the first generation of travel guidebooks in Korea. In the late 1990s, the second-generation guidebooks such as the Centuplicate Your Joy (RH Korea) series and the Just Go (Sigongsa Co., Ltd.) series published, which the foreign rights were bought from Japanese publishers and translated in Korean. Since then, those series developed along with the revised editions and Korean writers began to actively engag...
  • VOL.59 / 2023.06
[TREND / TOPIC]

The Current and Future Ecosystem of Published Comics

Topic   The Current and Future Ecosystem of Published Comics   2023.05.02   Fast-Growing Korean Webtoons   According to the Korea Creative Content Agency’s (KOCCA) “2022 Comics Industry White Paper,” Korea’s Webtoon market exceeded 1.6 trillion won in volume. It is the 4th largest In the world, following Japan (4.5 trillion won), China (1.8 trillion won), and the US (1.7 trillion won). Considering each country’s population, the Korean webtoon market is enormous. Korean webtoons show rapid share growth yearly in South East Asian countries, including Thailand and Indonesia, Japan, European countries, and North America. As of the 1st half of 2021, Kakao Japan’s Piccoma and Naver Line’s Line Manga took 70% of the digital comics share in Japan. Revenue of Piccoma was around 730 billion Won, and Line Manga’s (including e-book Japan) recorded about 800 billion Won (NEWSPIM, 2022.04.25.), competing to take the #1 place as a domestic webt...
  • VOL.58 / 2023.05
[TREND / TOPIC]

The “Healing Fiction” Fever

Topic   The “Healing Fiction” Fever Trending: Fiction With the Theme of Healing Space   2022.10.04   Because I work in a book review team in a press agency, I meet dozens of books every week. And, recently, novels with similar designs and colors caught my attention, and I collected them on one side of the office. Then, one day, one of my colleagues from another team came to say hello, saw the stacks, and asked, “What are they? Are they a series?” Oh, yes. They may appear to belong to the same series, as they are so similar - in terms of atmosphere, not context. Every book seems to be indistinguishable from the others. Their warm color tone, and the “thing.” They all have some “house” drawn on their covers. So, even though people say that this is the generation of non-book-readers, I thought that it was worthy enough to write an article about this phenomenon as there must be a reason for their commonality.In fact, articles about this trend have been around...
  • VOL.51 / 2022.10
[TREND / BOOK TRIP]

NaeRule Gunaseo Supuro Library (Stream & Forest Library)

Book Trip   [Book Space in Korean Media ①] NaeRule Gunaseo Supuro Library(Stream & Forest Library) An Urban Forest that Melts in Our Hearts Like Spring Nights   2022.10.04   Shooting spots are places that all drama fans would like to see. Once you arrive at the place you remember the most from your favorite drama, you feel like you have become a part of the drama and have a special experience. For example, “NaeRule Gunaseo Supuro Library (Stream & Forest Library),” located in Eunpyeong-gu, Seoul, is where the drama “One Spring Night” was filmed. It is a place you can enjoy reading books while feeling the lingering memories of the drama. The drama, which has been steadily loved by people for its unique, calm atmosphere and sentimental vibe even after it has ended, drew attention as popular actor Jung Hae-In and actress Han Ji-Min starred in it. It was also loved by fans all over the world as it was released on Netflix. In the drama, as Han Ji-Min appe...
  • VOL.51 / 2022.10
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