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The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
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Current Status of Publications for Seniors in Korea

Topic   Current Status of Publications for Seniors in Korea   2021.12.06   Heightened interest in “publications for older readers” ahead of the post-aged society   The United Nations (UN) defines a society where people aged 65 and above account for more than 20% of the population as a "post-aged society." Based on this standard, Korea will be entering the post-aged society in 2025, four years from now, with the aged population accounting for 20.3% of the entire population. As of 2020, the proportion of citizens aged 65 and above was 15.7%. Still, agricultural regions with a higher percentage of the older population (Jeollanam-do, Gyeongsangbuk-do, Jeollabuk-do, and Gangwon-do) are already categorized as post-aged local societies. One of the reasons for Korea's rapid aging is the low birth rate, which is the lowest in the world.Compared to other major countries in the OECD, the relative poverty rate of Korea's aged population is high. According to the sta...
  • VOL.41 / 2021.12
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The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[TREND / SPECIAL PROJECT]

K-Education

K-Education Education in Korea – a country of talented people   2021.03.08     According to the statistics announced by Korea Statistics in 2021, the Republic of Korea is a relatively small country (107th place in the size of the national territory, 208th place in population). However, it always astounds the world with outstanding national characteristics and unique capabilities exhibited by its people. Not only do Koreans win awards at international contests where talented people from all around the world compete against each other, but there are also prominent Korean figures that perform exceptionally in the global arena, such as the UN Secretary-General, athletes, and scholars. And indeed, the so-called "K-education" is the greatest contributor behind such achievements. Koreans have an extraordinary passion for education. The "duty of education," where one has to guarantee at least the minimum level of education for their child, is designated as one o...
  • VOL.32 / 2021.03
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Status of the Korean Publishing Industry in 2020 and Outlook for 2021

Status of the Korean Publishing Industry in 2020 and Outlook for 2021   2021.01.04       More consumers are purchasing books through their mobile phones or on the Internet in the aftermath of the pandemic   The COVID-19 pandemic has wreaked havoc on the entire world throughout the year and has brought about a drastic change in our daily life. Homes became the base camp for activities as people worked from home, and kids studied at home. Amidst the uncertain economic situation where nothing can be predicted, people began to be interested in grasping the opportunity to become rich. Such social change had a significant influence on the publishing industry. The number of online bookstore users and sales volume have jumped up by leaps and bounds. According to the settlement data announced by Kyobo Bookstore on June 8th for the first half of the year, purchases made both on mobile phones and on the online platform recorded 56.3% during the period surpassin...
  • VOL.30 / 2021.01
[TREND / SPECIAL PROJECT]

K-Movie

K-Movie Books and movies are powerful cultural products   2020.08.03     Movies and books are alike each other in that regardless of their different production methods, they are records with stories embedded in them. Korean movies have never stopped advancing, and the Korean film industry is marking its 101st anniversary this year. Korean movies once were marginalized in the global film industry, but with all the hard work and passion of the filmmakers to push into the global market, their reputation has grown significantly on the global stage. In particular, “Parasite” from director Bong Joon-Ho recently won the Academy Award for Best International Feature Film, the Academy Award for Writing Original Screenplay, the Academy Award for Best Director, and even the Academy Award for Best Picture, winning a total of four honors at the 92nd Academy Awards. This is truly a milestone achievement in the history of Korea’s film industry.In addition, books have often...
  • VOL.25 / 2020.08
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K-Sports

K-Sports Growing Into a Global Celebration   2020.07.13     Due to the COVID-19 pandemic spreading across the world, economic and cultural activities in many countries shrunk in size, not to mention those in Korea. Sports were not an exception. The infectiousness of COVID-19 made it difficult for players and audiences to gather in stadiums, bringing all the professional sports games to a halt across the world, including the Premier League and MLB. Even the Tokyo 2020 Olympic Games set to be held in Japan were put off to next year due to the pandemic; things just became gloomier day after day.Professional sports games in Korea also faced challenging conditions, but thanks to proper responses such as installing a watertight quarantine system and carrying out matches without an audience, the KBO League (Korea Baseball Championship) greeted the new season last May, followed by the K-League (Football League). While global sports fans were eagerly waiting for matches of the t...
  • VOL.24 / 2020.07
[TREND / TOPIC]

E-book Platforms and the Meaning of “Original Content”

E-book Platforms and the Meaning of “Original Content” The value of new methods and strategies   2020.05.04     According to the 2019 National Reading Survey, 52.1% of Korean adults were reading paper books. Adding e-books and audiobooks only pulled up the rate to 55.7%. The rate is falling with every survey. The reason for the fall in adults’ reading rate is a change of pattern in consuming content. People that enjoy other content than books reached 29.1%. Smartphones killed books.Yet, there are still readers. More and more readers are reading books with their mobile devices. Major online bookstores such as Yes 24, Kyobo Bookstore, and Aladdin have more than 10 million members each. Even e-book companies RIDI Books and Millie have millions of subscribers. There are many readers who enjoy reading genre literature through web-novel platforms such as Naver Webnovel, KakaoStory, Munpia, and Joara. In short, the missing number of paper book readers, or even mor...
  • VOL.22 / 2020.05
[NEWS / PUBLISHING INDUSTRY]

Current State of Korean Publishing

Current State of Korean Publishing Overview of Korean Publishing Market   2017.6.30   To translate and publish Korean books, it is important to understand the current status of the local publishing market. This section provides macro-data and statistics on the Korean publishing industry from the perspective of publishing experts.     The unusually high ratio of education books in the market   According to “Survey of Publishing Industry in 2016” conducted by the Publication Industry Promotion Agency of Korea, the size of the Korean publishing market is 4,278 billion KRW (excluding 1 trillion KRW of the magazine market). Approximately 59% of it consists of education books for children and adolescents. Countries with such a high proportion of education books are quite rare. This phenomenon in the publishing industry reflects the Korean social culture of high population density and college enrollment rate and the fierce competition for places at prestigious unive...
  • VOL.1 / 2017.06
[INTERVIEW / KOREAN AUTHORS]

Writer Kim Keum-Hee

Writer Kim Keum-Hee The Warm Consoling Power Melted Within the Letters   2020.12.07   The Novels of writer Kim Keum-Hee could not be warmer. The heartwarming stories would melt every reader's heart. There are sources from daily life that readers can relate to, and the social issues she covers make you have a profound look at them. The in-depth impression and healing you get after finishing her books make you wait for her next work. Following is an interview with writer Kim Keum-Hee, who has been an active writer of short, medium, and full-length novels ever since she won the New Writers' Contest of Hankook Ilbo with her ‘Your Document’.     Please say hello and introduce yourself to readers of K-Book Trends.   Hello, I am novelist Kim Keum-Hee, and I've been writing novels for 11 years. I've released Dear Bokja (Munhakdongne) recently.   If you have a specific work or sentence from your stories that you would like to introduce to our readers, what woul...
  • VOL.29 / 2020.12
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