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[TREND / KNOWLEDGE]

Publishers and YouTube: Current Status and the Future

Knowledge   Publishers and YouTube: Current Status and the Future   2024.03.11         Publishers start their own YouTube channels   When Minumsa first started YouTube in early 2019, YouTube’s influence was already at its peak, with teenagers perceiving it as synonymous with the internet, and creators being at the top of children’s future career lists. In the Korean publishing industry, the term “YouTube-seller” emerged, with books introduced on YouTube becoming bestsellers. Naturally, it became the main task of publishing marketers to find influential booktubers to advertise or endorse new books. In order to proactively respond to this environment, many large and well-funded publishers have started to launch and operate their own YouTube channels.At this point, most publishers’ YouTube channels can be characterized by th...
  • VOL.68 / 2024.03
[TREND / KNOWLEDGE]

2023 Publishing Statistics & 2024 Publishing Market Outlook

Publishing Industry   2023 Trends in the Korean Publishing Market and 2024 Forecast   2024.01.02         2023 Trends: Growth in self-help, comics, and parenting books   As the COVID-19 pandemic turned endemic in the spring of 2023, travel books saw a resurgence in popularity. The popularity of anime such as Slam Dunk has led to increased sales of manga, and popular YouTubers have joined the publishing market using manga characters. In addition, books by popular writers for grown-up readers, such as physicist Kim Sang-Wook, have been transformed into children’s educational comics.   * K-Book Trends Vol. 42 ? Go to the interview of writer Kim Sang-Wook   In addition, despite recording the world’s lowest birth rate, the popularity of books on raising children in Korea has increased. While the market for marriage,...
  • VOL.66 / 2024.01
[INFORMATION / #K-BOOK]

#Tradition

#K-Book   #Tradition KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.10.02   A Round of Tightrope Walking 1. Publication Details   Title | A Round of Tightrope WalkingAuthor | MinhaPublisher | GloyeonPublication Date | 2022-11-25ISBN | 9788992704724No. of pages | 36Dimensions | 165*280   2. Book Intro   A Picture book that depicts our tightrope walking through synaesthesia.Korean tightrope walking, which is listed as a UNESCO World Cultural Heritage, is regarded as a comprehensive art, beyond just showing acrobatic talent like tightrope walking in other countries, but through the jokes and interactions between the tightrope walkers and the clowns, and the performance of Six Samhyeon Instruments. ‘A round of tightrope walking’ captures these characteristics of our tightrope walking in a picture book whilst taking into the mo...
  • VOL.87 / 2025.10
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.10.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.87 / 2025.10
[TREND / KNOWLEDGE]

Marketing in Korean Bookstores: Recovered Editions & Book-funding

Publishing Industry   Marketing in Korean Bookstores:Recovered Editions & Book-funding Faster and unlike anyone else   2023.12.04         “Faster and unlike anyone else” - this is a phrase from a popular Korean song. No item is exempt from this rule, but it is a hot topic in the Korean publishing and distribution market. Because of the fixed book price system, price competition among retailers is impossible in Korea. Shipping competition, which was fierce in the early days of online bookstores, has also faded. This is because there is not much difference in the delivery speed between bookstores. Competition for merchandise is still fierce but less so than before for various reasons, including readers’ fatigue with merchandise and rising production costs. So, how can bookstores promote their books “faster and unlike anyone else”...
  • VOL.65 / 2023.12
[TREND / KNOWLEDGE]

Korean Libraries’ Various Book-reading Activities and Cooperation Efforts with the Publishing Industry

Publishing Industry   Korean Libraries’ Various Book-reading Activitiesand Cooperation Efforts with the Publishing Industry   2023.11.06         Libraries are public service organizations that are easily accessible to anyone in their daily lives when it comes to reading activities. The Korean Library Act also defines a library as a place that contributes to the promotion of reading culture based on library materials. After the Korean government designated 1993 as the “Year of Books,” the Ministry of Culture, Sports, and Tourism and publishing organizations carried out vigorous campaigns to promote reading among the public. They pushed for the enactment of the “Reading Promotion Act (tentative title)” as a basis for more systematic and continuous promotion. In the process, as discussions progressed with the library community, the Li...
  • VOL.64 / 2023.11
[TREND / KNOWLEDGE]

Bookshelves are Going into TVs!

Publishing Industry   Bookshelves are Going into TVs! The collaboration of picture book content andIPTV companies seen through the case of the “Digital Book Service”   2023.10.04         The background and purpose of expanding publishing content into IPTV content   The logo of U+ Kids Service serviced by LG U+     In 2017, LG U+, the company I’m working for, launched a service for children for the first time called “U+ Kids Service.” The biggest challenge we faced while preparing the service was the difference between what children want to watch and what parents want to show them. In fact, when I interviewed customers, I often heard, “When we started raising children, we got rid of the TV at home and put a bookcase in the living room in place of the T...
  • VOL.63 / 2023.10
[INFORMATION / #K-BOOK]

#Economy

#K-Book   #Economy KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.09.04   The Hidden Economics of Convenience Stores 1. Publication Details   Title | The Hidden Economics of Convenience StoresAuthor | Goyangi Dabang (Cat Caf?); Jeong YeonsookPublisher | Bear Books Inc.Publication Date | 2023-06-30ISBN | 9791158364113No. of pages | 120Dimensions | 165*220   2. Book Intro   The Hidden Economics of Convenience Stores is an educational book designed to be easy and engaging and aims to introduce young readers to the economic concepts hidden within the familiar setting of a convenience store.The story revolves around Baeknyangi, a white cat with a profound love of convenience stores. Whether it’s just to gaze at the salmon roll cake that he longs to buy or to complete a school assignment, Baeknyangi has made it a habit to stop by the convenience store every day. His frequent visits l...
  • VOL.86 / 2025.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2025.09.04   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.86 / 2025.09
[INFORMATION / #K-BOOK]

#Vacation

#K-Book   #Vacation KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2025.08.04   The Summer of a Mole 1. Publication Details   Title | The Summer of a MoleAuthor | Kim SangkeunPublisher | SAKYEJUL PUBLISHING LTD.Publication Date | 2022-08-05ISBN | 9791160949599No. of pages | 56Dimensions | 221*247   2. Book Intro   A friendly saying by grandma opens the beginning of the summer in a long time. In the forest where a mole family lives, many animals are ready for the summer vacation. The mole also leaves his boring work ? digging the ground- behind, and heads towards somewhere for vacation. Then, he meets his first destiny under the shade of a tree. He thinks he is sitting on the ground, but it turns out to be the back of a turtle. The sweet mole has decided the sea is today’s destination as the turtle is accompanying him to help him...
  • VOL.85 / 2025.08
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