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[INTERVIEW / KOREAN PUBLISHERS]

EunHaeng NaMu Publishing

EunHaeng NaMu Publishing Fun and touching books, books on the ages and the future   2019.10.07   Stories still entice people's imaginations. We live in an age inundated by images and videos, but despite this, everything circles back to stories in books made of paper and letters. This might be the reason why books are continuously being created ever since humans created written characters. And EunHaeng NaMu Publishing has a special talent for making stories that leave readers wanting for more.     Hi. It's good to meet you through K-Book Trends. We are aware that EunHaeng NaMu Publishing has made many efforts in publishing many stories in the form of novels and essays. Could you introduce EunHaeng NaMu Publishing to our readers?   After our establishment in 1997, we have published some 700 liberal arts and general education books of many genres including history, philosophy and science from inside and outside the country with the motto, 'fun and touching books,...
  • VOL.16 / 2019.10
[INFORMATION / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2019.09.09   Fantasy Fixer 1. Publication Details Imprint | BIR Publishing Co., Ltd.Title | Fantasy FixerAuthor | Kang MinjeongIllustrator | Kim ReahyeonGenre | children’s storyFormat | 130×190Binding | Hard coverPages | 232pagesISBN | 9788965483755   2. Contact Name | Claire YangPhone |  +82-2-515-2000Email | claire@bir.co.krURL | http://bir.co.kr/   3. Marketing Information Keyword | children’s fiction; fantasy fiction; mysteryTarget Readership | age 6 to 12   4. About the Author Author - Kang MinjeongKang Minjeong made her debut as a writer with Fantasy Fixer and Fantasy Fixer 2: Suspicious Creator. Illustrator - Kim ReahyeonKim Reahyeon previously wrote A Litter Bit of Change and illustrated Cleaning Out My Wardrobe on Weekends.   5. About the Book Winner of No.1 Marshmallow Fi...
  • VOL.15 / 2019.09
[NEWS / BOOK SUMMARY]

Export Prospects of Korean Books

Export Prospects of Korean Books KPIPA’s Choice for Supporting Abstract · Sample Translation   2017.9.11   The Love You Wished For Will Come Soon 1. Publication Details Imprint | Sigonsa Co., Ltd Title | The Love You Wished For Will Come Soon Author | Ae-kyung Lee Format | 130*180 Binding | Paperback Pages | 272pages ISBN | 978-89-5278-518-3   2. Contact Name | Sunju Jung Phone | +82-2-2046-2895 Email | alliswell1224@sigongsa.com URL | www.sigongsa.com   3. Selling Points Subject | Who will I fall in love with and how will I love? A Q&A Book for myself to ask and answer Target Readers | Anyone who dreams of meeting someone to love Media Reviews & Advertisement Copy | Great love comes only to those who dream of it   4. About the Author Ae-kyung Lee was driven to become a journalist by her strong curiosity about society and the world, and this led her to discover her passion for writing. She loves writing, as she also knows that it has healing power a...
  • VOL.4 / 2017.09
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[TREND / BOOK TRIP]

Hongdae, a neighborhood with a free and unique culture

Hongdae, a neighborhood with a free and unique culture   2019.08.05     When one hears the word 'Hongdae', they immediately think of the area's image, rather than the physical location. Hongdae is hard to put into just one word thanks to its unique and diverse culture. It's a location where new culture is made by people who turn away from the mundane and routine. This is why Hongdae is a good location to try out something new that hasn't existed previously.Hongdae is one of Seoul's key spots for young people. Hongdae's vibe and culture attract young people who are always looking for something new, and those young people, in turn, create Hongdae's image. There are bookstores in this unique area as well, tucked next to other unique shops, and this book trip is all about the bookstores in Hongdae, one of the top locations for tourists in Seoul.     Gyeonguiseon Book Alley   The word 'Hongdae' was first used to refer to the immediate area in front of Hongik U...
  • VOL.14 / 2019.08
[TREND / TOPIC]

2019 Seoul International Book Fair - Arrival

2019 Seoul International Book Fair - Arrival The country's biggest book festival, a celebration of people who make, write and read books   2019.07.08   From June 19 to 23, the 2019 Seoul International Book Fair (SIBF) was held at Seoul's COEX. Themes for 2017 and 2018 had been 'transformation' and 'expansion' respectively, and this year's book fair had the theme 'arrival'. The theme 'arrival' for SIBF was given in reference to prospects for books to come, and those for the world beyond books. Visitors to the 2019 SIBF were invited to learn about the 'arrival' of South Korea's publishing industry and the country's society beyond their 'transformation' and 'expansion'.   Official posters for the 2019 Seoul International Book Fair   South Korea's biggest book festival; South Korea and the world meet through books     At the 2019 Seoul International Book Fair,there were many attempts to connect bookswith non-book items in line with the theme 'arrival' &nbs...
  • VOL.13 / 2019.07
[INTERVIEW / KOREAN PUBLISHERS]

East-Asia Publishing

East-Asia Publishing Aiming for the popularization of culture   2019.09.09   Cultural sciences, social sciences and natural sciences are all, when taken from a broad point of view, part of liberal arts. East-Asia Publishing Co. is a South Korean publisher that focuses on turning these fields of science into culture. Rather than just acting as a publishing archive, East-Asia Publishing says it is constantly working to set the agenda and create trends for the publishing industry by finding common ground with the public. The following article details the goals and plans for East-Asia Publishing where communication with readers is of utmost importance.   East-Asia Publishing, Hubble   Could you introduce East-Asia Publishing to our webzine readers?   Established in 1998, East-Asia Publishing has produced over 200 books in a variety of genres including natural sciences, cultural sciences, social sciences, history and philosophy. Many books from East-Asia Publishing...
  • VOL.15 / 2019.09
[EVENT / I READ]

The Hen Who Dreamed She Could Fly by Hwang Sun-mi

I Read   The Hen Who Dreamed She Could Fly by Hwang Sun-mi   2023.07.03   This article is a review written by a Filipino reader ofK-Book Trends after reading a Korean book.If you want to share your wonderful experience of reading Korean bookswith other overseas readers, please send us an email!kbooktrends@gmail.com   I encountered K-Book Trends on Instagram. I immediately browsed it. Looking at the Interview menu, I searched particularly for Ms. Hwang Sun-mi, the author of The Hen Who Dreamed She Could Fly (SAKYEJUL), the only Korean literature book I have read so far. In her interview, she said, “I hope they think reading a book is like practicing a certain wish.” What she uttered is so true and meaningful because after reading The Hen Who Dreamed She Could Fly, I was in deep thought and felt a sense of achievement. Like I have reaped a certain reward. It encouraged me to share my perspectives on the story. Coincident...
  • VOL.60 / 2023.07
[NEWS / PUBLISHING INDUSTRY]

Changes in South Korea's reading demographics

Changes in South Korea's reading demographics The expansion of 'hybrid readers' and the digital age   2017.9.11   The popularity of paper books is fading while more people are reading books and text on e-books and other digital means. It is a common change that has been observed throughout the world and not just in South Korea. It is also a natural one that has come in hand with the paradigm changes as mediums of recording text have evolved. When looking at the history of mankind's communication evolution, elements like readability, preservation and economical efficiency have been key in record-keeping. Digital mediums are tools for reading that fulfill all of these. According to South Korea's most extensive survey on reading by the Korean Publishing Research Institute and the culture ministry conducted every two years, we can see 90 percent of underage students read books. However, the annual reading rate for adults above the age of 19 has steadily fallen from 86.8 percent ...
  • VOL.4 / 2017.09
[TOPIC / KOREAN PUBLISHER]

Golden Bough

Golden Bough Fresh! Fun! Creative! The Growth of South Korea's 'Genre Literature' Minumsa Publishing Group's Imprint "Golden Bough" Specializing in Genre Literature   2017.8.18   Genre literature refers to novels that deal with a number of subjects, like horror, science fiction, chivalry, fear, mystery, fantasy and romance. Not only can they be read in physical books but in e-books and online series as well, making it easy for these genres to secure a fan base. In the case of online novels, it has acted as a driving force for genre literature and transformed into a gateway for budding novelists. Perhaps this is the reason why these works show much variety in subject matter and entertain readers with their fresh, creative content that sometimes throws messages at society. This month's 'Korea publisher' corner has sought out two publishers specializing in genre literature and spoke to them about the now and future of Korea's genre literature.   A series of overseas genre...
  • VOL.3 / 2017.08
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