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[TREND / EXPORT CASE]

Globalizing Korean Literature: The Journey of Kim Hye-jin and Her Works

Export Case Globalizing Korean Literature:The Journey of Kim Hye-jin and Her Works 2024.11.04 I am writing this a day after Han Kang received the Nobel Prize in Literature “for her intense poetic prose that confronts historical traumas and exposes the fragility of human life.” The first in history for a writer from South Korea. It is, without a doubt, a huge milestone for South Korean literature and a debt that was long overdue. Some may even feel that this is the ultimate goal for the internationalization of Korean literature.Korea has an incredibly rich and diverse literary culture that has conquered the world in recent years, and I feel that this is an interesting moment to stop and think about how authors and authorships are managed. The most important ‘ingredients’, which are talent and key resources such as translators, grants, and promotion programs, are already there. The support is truly impressive. But how can we best promote a...

VOL.76 / 2024.11

[TREND / KNOWLEDGE]

Write the Story You Want to Read

Knowledge Write the Story You Want to Read Self-publishing platforms in Korea: The reasons for growth and the current state 2024.11.04 “If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.” - Toni Morrison, winner of the Nobel Prize in Literature in 1993 While there is no established academic definition, “self-publishing” refers to authors planning, editing, publishing, and distributing their own manuscripts without working through a publishing company. As opposed to “vanity publishing,” which involves paying an upfront fee to a publisher to produce and distribute a book, it is used almost interchangeably with “independent publishing” in Korea (some researchers and book critics use the two terms separately). The desire to document ...

VOL.76 / 2024.11

[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic What Comes After Today’s Korean-Style Healing Novels? 2024.10.07 “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...

VOL.75 / 2024.10

[TREND / SPECIAL PROJECT]

Promoting Korean Art Through Books

Special Project [English Books in Korea ⑤] Promoting Korean Art Through Books English editions of Korean art books for foreigners 2024.10.07 Youlhwadang Publishers, the publisher I’m working for as an editor, has three ways of utilizing English when publishing books on Korean traditional culture and arts. At the most basic level, we include an English summary at the front of the book that summarizes the content of the Korean edition, with the intent of providing the most basic information for librarians in foreign libraries with no Korean skills to categorize the books. For art collections that are mainly image-based with relatively few texts, the full text is included in both Korean and English so that it can be distributed at home and abroad as a single edition. This is also useful for artists to use as a portfolio when performing abroad. Finally, the Korean and English editions can be planned as independent books, published simultaneous...

VOL.75 / 2024.10

[TREND / EXPORT CASE]

New Trends in Korean Literature

Export Case New Trends in Korean Literature 2024.10.07 It’s important to be ahead of the pack in global publishing; to find the new trends and to be future looking in order to be successful. I have always been an explorer, a seeker of the new, while travelling professionally and personally, and that has led me to discover Korean literature more than a decade ago. The first books to break through were literary masterpieces Please Look After Mom (Changbi Publishers) by Shin Kyung-Sook and The Vegetarian (Changbi Publishers) by Han Kang. After the initial introduction of Korean books to global readers who had never heard of them, let alone read them, I introduced mysteries and thrillers which are already super popular in the World English and global markets. So, readers of Steig Larrsen’s mega-bestseller, The Girl With The Dragon Tattoo, devoured Jeong You-Jeong’s The Good Son (EunHaeng NaMu Publishing). J.M. Lee’s The Investigation (EunHae...

VOL.75 / 2024.10

[TREND / BOOK TRIP]

The Hometown Scenery That Became the Literary Roots of a Modern Boy

Book Trip [A Trip to Literary Museums ⑥] The Hometown Scenery That Becamethe Literary Roots of a Modern Boy Pyeongchang-gun, Gangwondo: Gasan (可山) Lee Hyo-Seok Memorial Hall 2024.10.07 Fall in Pyeongchang begins with the white buckwheat blossoms. The buckwheat fields that cover the vast expanse of Bongpyeong-eup in white create a dreamlike beauty in combination with the blue sky. In his novel When Buckwheat Flowers Bloom, writer Lee Hyo-Seok described this view as “I could hardly breathe in the soft moonlight as if it were sprinkled with salt.” Pyeongchang hosts the “Hyoseok Culture Festival” to spotlight the literary world of Gasan (Lee’s pen name) Lee Hyo-Seok, including When Buckwheat Flowers Bloom in September, when you can stroll through a field of buckwheat flowers as if you were walking into a scene from the novel. It’s a great example of how a writer’s masterpiece can have a profound impact on local culture. Ou...

VOL.75 / 2024.10

[TREND / KNOWLEDGE]

A Chance to Introduce Korean Publishing Content to Global Readers!

Knowledge A Chance to Introduce Korean PublishingContent to Global Readers! Translation and Publication Grant Programs in Korea 2024.10.07 With an aim to boost the global advancement of Korean publishing content, various organizations in Korea have been running translation and publication grant programs for international publishers to help them publish excellent Korean books! (The following information is based on announcements made in 2024.) Establishing a foundation for the publishing of Korean Wave books by supporting the overseas publication of Korean publishing content!Publication Industry Promotion Agency of Korea (KPIPA) 〈2024 Overseas Publication Grants〉 Qualification Overseas publishers who have imported Korean publication copyrights Supported Areas A part of the publish...

VOL.75 / 2024.10

[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case Yanolja CEO Sujin Lee’s Restart Advances Into the UK 2024.09.02 Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...

VOL.74 / 2024.09

[TREND / BOOK TRIP]

The Great Legacies of Two Literary Masters of Modern Times

Book Trip [A Trip to Literary Museums ⑤] The Great Legacies of Two Literary Masters of Modern Times Busan Metropolitan City: Yosan Kim Jung-Han Literary Museumand Hyangpa Lee Juhong Literary Museum 2024.09.02 A writer’s legacy can sometimes become an important cultural asset for a region as it incorporates various stories. In this month’s issue, Book Trip travels to Busan, Korea, where you can feel a rich sense of literature. Busan, with its abundant tourist offerings such as the sea, movies, and modern cultural heritage, has a presence in literature that is second to none. The two pillars of Busan’s literary scene are Kim Jung-Han, who has intensely depicted modern life in his novels related to the region, and Lee Ju-Hong, whose works span a wide range of genres, including children’s literature, poetry, novels, and plays. The scent of their literature is wafting through the city, which has been a source of emotional support for people ...

VOL.74 / 2024.09

[TREND / TOPIC]

Dreaming of a Different Peace as We Depart from Houyhnhnms

Topic Dreaming of a Different Peace as We Depart from Houyhnhnms 2024.08.05 The 2024 Seoul International Book Fair (SIBF) has concluded with great success. During the peak hours when the crowd surged, I found myself in a state of constant anxiety, hoping that everything would go smoothly. As visitors queued up, stretching so far that the end of the line was out of sight, and the temperature inside rose, making the air conditioning struggle, my heart tightened. Yet, now I breathe a sigh of relief that the event ended without major incidents. Main posters of 2024 SIBF Challenges in preparing for the 2024 Seoul International Book Fair This year’s preparation for the Seoul International Book Fair was fraught with challenges. Traditionally held in Hall A on the first floor of COEX, we were informed last year to reduce the event...

VOL.73 / 2024.08

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