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Search word : "Online Bookstore",   Search result : 152
[TREND / KNOWLEDGE]

South Korea's publishing market and distribution structure

South Korea's publishing market and distribution structure   2019.12.09   South Korea's publishing market can be divided into three categories: book publishing (paper media publishing), educational publishing (textbooks and educational material publishing) and internet/mobile digital publishing and production. When taken as a whole, publishing sales stood at 4.0078 trillion won in 2010 and rose 8.2 percent to 4.3388 trillion won in 2017, showing an average growth of 1.1 percent each year in between. A characteristic of South Korea's publishing market is that educational content accounts for a huge piece of it. From 2010 to 2017, educational publishing has seen an average 1.8 percent in growth while paper book sales have seen an average decline of 2.6 percent over the same period. Meanwhile, e-books have seen sharp growth, with sales jumping 17 percent on average each year from 2010 to 2017.   A characteristic of South Korea's publishing market is that educational co...
  • VOL.18 / 2019.12
[TREND / KNOWLEDGE]

Social media, or word-of-mouth marketing a must-have for one-person publishing companies

Social media, or word-of-mouth marketinga must-have for one-person publishing companies   2019.09.09   The publishing industry has turned downward as smartphones provide increasingly more means of entertainment, but on the other hand, there are those in the industry who are rejoicing thanks to the boons social media and mobile marketing have brought them. These would be one-person publishing companies, often referred to as the startups of the publishing industry.According to KPIPA, one-person publishers are small publishing companies that employ four or fewer workers. Usually at these establishments, the head of the company is in charge of planning, reach out efforts to authors, manuscript requests, editing, designing, binding, distribution, circulation and promoting - basically all the steps required to create and sell books. After the 2000s with the decline of reading rates and rise of the internet and smartphones, the growth of the publishing industry was blunted,...
  • VOL.15 / 2019.09
[TREND / KNOWLEDGE]

South Korea's Fixed Book Price Policy

South Korea's Fixed Book Price Policy   2019.08.05   Fixed book price policies are rules that set consumer prices for books at levels the publishers select. Countries where these policies exist, sell books at the same price anywhere you go. Instead of competition through prices at the commercial sale level, price competition takes place at the production stage between publishers, boosting the diversity of distribution channels and convenience of readers.The global publishing market is divided into countries that have fixed book prices and those that do not. English speaking countries like the United States, the United Kingdom, Canada and Australia, which all form one giant market do not have fixed book prices. Non-English-speaking advanced countries like Germany, France, Spain, the Netherlands and Japan all have fixed book prices. Those that do have this policy have diverse ways to enforce it. For example, in Germany and France, the governments have passed special laws for fi...
  • VOL.14 / 2019.08
[TREND / KNOWLEDGE]

Sales of key South Korean bookstores

Sales of key South Korean bookstores   2019.07.08   Today in many countries, online bookstores are a solid part of their publishing distribution networks. Up until the early 1990s, only physical bookstores of varying scale existed and readers' selection of books was based on book displays and how accessible the stores were. However, following the emergence of Amazon in 1995, online bookstores have solidified their position as key sales channels of the publishing industry in countries around the world. That change markedly took place in South Korea compared to other countries.   After online bookstores first emerged in South Korea in 1997, they grew rapidly due to book discounts, with the fixed price policy largely ignored.   Currently, the market share of online bookstores in the United States stands at 45 percent, France 20 percent, Germany 18 percent and Japan 15 percent. In South Korea, that number is higher than 50 percent. South...
  • VOL.13 / 2019.07
[INFORMATION / BEST SELLERS]

3rd Week, February 2024

Best Sellers   3rd Week, February 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.03.11   Korean readers’ enthusiasm for learning in the new year was apparent as several books for learning a foreign language made it onto the overall best seller list for the 3rd week of February 2024. The 4th place book, EBS English for Beginners Vol. 1 (2024), is a book that helps you build your confidence to listen and speak English anytime, anywhere, by just studying 30 minutes a day. As it was published by EBS, the Korean Educational Broadcasting System, readers commented that it was helpful in learning English. The 5th place book, The 100-Day Miracle of English Transcription, includes healing messages in English that can change your life by simply transcribing them. Not only does it have space for you to transcribe, but it also provides free MP3 files recorded by native speakers to assist you - it is double the effect!While many oth...
  • VOL.68 / 2024.03
[INFORMATION / BEST SELLERS]

4th Week, January 2024

Best Sellers   4th Week, January 2024 Best seller Trends in the Four Biggest Online Bookstores in Korea   2024.02.19   With the start of a new year, the top best sellers for the fourth week of January 2024 gave us a glimpse into what Korean readers chose to start the year with. Most notable was the strong performance of business/management and self-help books, including last year’s favorite, Sayno Love. Also, the No. 3 book, Stock Investment: All About Day-Trading, is by Hong In-Ki, an MZ generation trader who started trading stocks in the second grade of middle school and made 1 billion won from 150,000 won. It contains the know-how of day trading stocks in a way that is easy to understand even for beginners. Coming in at No. 8, Hawaii’s Palace’s 100-Day Miracle is a so-called “challenge book” that helps readers set a mindset for wealth and success, following up with specific actions. The book includes encouraging comments from the writer and s...
  • VOL.67 / 2024.02
[INFORMATION / BEST SELLERS]

1st Week, December 2023

Best Sellers   1st Week, December 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2024.01.02   It is the first week of December, 2023, and diligent readers in Korea seem to be preparing for the coming year already. Some popular self-help and humanities titles, such as Trend Korea 2024 and Sayno Love, continue to dominate the integrated bestseller lists with their insights on life, wisdom and wealth.In the meantime, the new titles by Korean literary legend Jo Jung-Rae - Golden Paper 1 and 2 - have been ranked in the top 10, filling the hearts of Korean fiction fans with excitement. Described as a “victory of the writer’s spirit,” Jo, who has devoted his entire life to literature, sharply examines the human desire for money. He captures the raw reality of our society, where people live and die for money, and raises a warning against the dehumanization of the world due to materialism. How about taking a look at the new novels ...
  • VOL.66 / 2024.01
[INFORMATION / BEST SELLERS]

2nd Week, November 2023

Best Sellers   2nd Week, November 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.12.04   For the second week of November, books that have been the center of attention dominated the list of bestsellers. The book Reading Schopenhauer at Forty quickly rose to the top of the list after being recommended by actor Ha Seok-Jin on the popular Korean TV show “I Live Alone.” On the show, he was shown to be very dedicated to self-management - exercising, studying, and enjoying his hobbies - which likely inspired viewers to purchase the book. The book features 30 pieces of advice from philosopher Schopenhauer, who has inspired countless people. It offers wisdom for those entering their 40s with mixed feelings to realize the true meaning of life.Han Kang’s I Do Not Bid Farewell, published in 2021, won this year’s Medici Prize in France, again ranking 7th on the overall bestseller list. The Korean publishing industry is rejoicing ...
  • VOL.65 / 2023.12
[TREND / TOPIC]

Artificial Intelligence (AI) Use Cases in the Korean Publishing Market

Topic   [Publishing & AI] Artificial Intelligence (AI) Use Casesin the Korean Publishing Market   2023.12.04   At the 75th Frankfurt Book Fair in Germany this past October, a program dedicated to artificial intelligence (AI) was the center of attention. Stakeholders in the publishing industry, including writers, publishers, bookstores, and readers, have entered an era where books are being created and used in a completely different way. AI is shaking up the entire publishing industry. In particular, generative AI, such as ChatGPT and Midjourney, is rapidly being adopted in the process of writing and distributing books. At the same time, the industry is also facing new challenges, such as the need to prevent inappropriate use of AI. In the international publishing market, books written in whole or in part by generative AI are already popping up in online stores. In fact, Amazon’s Kindle e-book store has more than 1,000 titles listed.Since AI is h...
  • VOL.65 / 2023.12
[INFORMATION / BEST SELLERS]

2nd Week, October 2023

Best Sellers   2nd Week, October 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.11.06   In October 2023, books in the fields of economics, business, and self-help dominated the best seller lists of Korea’s largest online bookstores, indicating that readers are preparing for the year ahead. For example, in addition to Trend Korea 2024 and Sayno Love, already on the best seller list, Forecast of the Times: Era of Nuclear Individuals joined the ranks. The book Forecast of the Times: Era of Nuclear Individuals by Song Gil-Young, who reads and interprets the human mind through big data, predicts the future based on the data accumulated so far, and, as the title suggests, focuses on “nuclear individuals” as the main keyword. If you are curious about who nuclear individuals are and what choices we should make for the future, this book is a good read before the year ends.Meanwhile, another keyword to look for in October’s o...
  • VOL.64 / 2023.11
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