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Status of the Korean Publishing Industry in 2020 and Outlook for 2021

Status of the Korean Publishing Industry in 2020 and Outlook for 2021   2021.01.04       More consumers are purchasing books through their mobile phones or on the Internet in the aftermath of the pandemic   The COVID-19 pandemic has wreaked havoc on the entire world throughout the year and has brought about a drastic change in our daily life. Homes became the base camp for activities as people worked from home, and kids studied at home. Amidst the uncertain economic situation where nothing can be predicted, people began to be interested in grasping the opportunity to become rich. Such social change had a significant influence on the publishing industry. The number of online bookstore users and sales volume have jumped up by leaps and bounds. According to the settlement data announced by Kyobo Bookstore on June 8th for the first half of the year, purchases made both on mobile phones and on the online platform recorded 56.3% during the period surpassin...
  • VOL.30 / 2021.01
[INTERVIEW / KOREAN PUBLISHERS]

Humanitas

Korean Publishers   Humanitas Going Forward with Belief in Change   2022.12.05   All individuals live in a society - the link between an individual and a community cannot be broken. Issues and relations formed among people and society cause problems and conflicts. Some cases are minor discords among individuals but sometimes become a huge problem for the community. Humanitas is a publisher that pays attention and listens to small and big societal issues that people face. Humanitas takes steps along with individuals and members of society and turns small movements into changes. Today, we met Humanitas, which has continuously explored diverse situations in Korea from a social science perspective.   Humanitas’ Logo     It’s an honor to have you here on K-Book Trends. Please introduce Humanitas, its mission, and the meaning of the company’s name to our overseas readers.   Humanitas ...
  • VOL.53 / 2022.12
[INTERVIEW / KOREAN PUBLISHERS]

Hangilsa Publishing Co., Ltd.

Korean Publishers   Hangilsa Publishing Co., Ltd. The Square of Humanities Connected through Virtuous Pathways   2022.09.05   Every person in this world has the right to show their opinions or ideologies without constraint. While the generation we are living in today allows anyone to open up their ideas freely, there have been so many hardships and trials on the way to getting to this point. In Korea, too, the little flame that sparked during the days when publishing and media were oppressed by the government became Hangilsa, which has been burning for a just and rightful society. Hangilsa Publishing has been living up to the founder’s will, who firmly believed that they should make the right books for a democratic society. Following is an interview with Hangilsa Publishing, which has been contributing to the history of publishing with pride in humanities and an extraordinary love for books.   Logo of H...
  • VOL.50 / 2022.09
[INFORMATION / BEST SELLERS]

3rd Week, June 2021

3rd Week, June 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.07.05   One book topped the bestseller lists of four major online bookstores in Korea in the third week of June 2021. It is Cho Kuk’s Time, written by Cho Kuk, former Senior Secretary to the President for Civil Affairs. It includes outspoken stories about political affairs he experienced during his term in office. It seems that readers’ curiosity towards the candid feelings of Cho Kuk surrounding several disputes has been the driving factor for its rising popularity. Other books about politics and society joined the bestsellers’ list as well. For example, Illusion of Correction is a book written by “The Guy Who Reads Youtube,” one of the major Youtube channels that introduced Jordan Peterson, the famous writer of Beyond Order, to Korea. It has been gaining great sympathy from male readers in their 20s with stories about the era where the real and fake are mixed up in chaos.Non-fic...
  • VOL.36 / 2021.07
[INFORMATION / BEST SELLERS]

2nd Week, March 2021

2nd Week, March 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.04.05   Economics and business administration books have been leading sellers in Korea for the second week of March 2021. While books such as The 77 Most Important Questions for Novice Stock Investors and My First Investing Lesson continuously put their names on the bestsellers’ list, House and Tax, published by the National Tax Service, has also joined the list. Produced by the central government with the growing public interest in house-related tax, this book offers a simple guideline about various taxes related to houses, from acquisition to rent, transfer, inheritance, and gift. Also, the government being the book publisher has played a critical role in boosting its popularity.Meanwhile, books of other genres such as the novel Dollagoot Dream Department Store, children’s book Common Siblings, and English vocabulary book Hackers TOEIC Vocabulary: TOEIC VOCA have been showing a co...
  • VOL.33 / 2021.04
[INFORMATION / BEST SELLERS]

2nd Week, February 2021

2nd Week, February 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.03.08   When we look at the top 10 bestsellers analyzed by major online bookstores in Korea for the second week of 2021, half of them were from Economics & Business Administration. This implies that it has not lost its strong influence in the Korean book market. For example, My First Investing Lesson Vol 1, 2 scored high from the moment of its pre-order period. Investor Kim Jung-Hwan, the writer of this book, is a major value investor in Korea. He has been gaining public fame across the nation, which is well-reflected in his Youtube performance of recording 450K subscribers in 5 months. The book turned into an issue in the market as the news spread that he has put secrets to investment, which he said he only taught his daughter, in two volumes of a book rather than in a video. While books about economics and business administration are at the center of the bestsellers, th...
  • VOL.32 / 2021.03
[TREND / BOOK TRIP]

Uijeongbu

Uijeongbu Where the Past and Future Coexist   2020.11.02       Being a central city in northern Gyeonggi-do Province, Uijeongbu is where nature and history blend together. Indeed, transportation is convenient as the city is near the capital, Seoul. The brand slogan of Uijeongbu, “Uijeongbu, City of Happiness,” exhibits the city’s will to become a city where its citizens are happy. At the center of the city flows Jungnangcheon Stream, which meets the Han River, and Suraksan Mountain and Dobongsan Mountain rise high in the East and West, respectively, which all add up to a balanced mixture of the city and nature. Meanwhile, the name Uijeongbu has a long history. The name derived from a historical incident where the top administrative body “Uijeongbu” moved its base here during the Joseon Dynasty. Being a gateway towards Seoul today, Uijeongbu has settled as a center of politics, economy, society, culture, and transportation.Greeting the season of books, let’s d...
  • VOL.28 / 2020.11
[INFORMATION / BEST SELLERS]

3rd Week, January 2021

3rd Week, January 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.02.08   When we look at the integrated list of bestsellers announced by major bookstores in the first week of the new year, 2021, books in the field of economics and business administration showed strength in particular, including the top seller Top 77 Most Asked Questions from Stock Beginners, How Today’s Biggest Trends Will Collide and Reshape the Future of Everything, Scenario of Money, and 8 Principles of Advertising. Notably, Top 77 Most Asked Questions from Stock Beginners spoke about the things that stock beginners would be most curious about in the style of Q&A. Meanwhile, with the sub-title “Planned money does not falter,” Scenario of Money provides helpful tips and advice to those that have begun investing in the stock market or studying to increase their property. While the economics and business administration genre is dominating the bestsellers’ list, t...
  • VOL.31 / 2021.02
[INFORMATION / BEST SELLERS]

1st Week, December 2020

1st Week, December 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.01.04   With another freezing cold winter settling in, the new year of 2021 has come. While various Korean books are found on the integrated list of bestsellers announced by four major online bookstores in Korea for the first week of December 2020, the top ranks were dominated by foreign books. For example, First Person Singular, the come-back novel of Haruki Murakami after 6 years, who is a Japanese writer but has a Korean fan base as well, topped the list, followed by The Tyranny of Merit: What’s Become of the Common Good? by Michael J. Sandel who has become a huge sensation in Korea. These are real examples of Korean readers’ enthusiasm towards new works of popular overseas writers.Recently in Korea, books related to stocks and investment are at the center of attention, reflecting the uncertain economic market due to the pandemic while in line with the end-of-the-year seas...
  • VOL.30 / 2021.01
[INFORMATION / #K-BOOK]

#Trend & Marketing

#Trend & Marketing KPIPA introduces K-Books for global publishing markets through K-Book Platform   2021.01.04   Discovery of the Usual 1. Publication Details Title | Discovery of the UsualSubtitle | Usual Observations, Notes, Music, and UnderlineAuthor | Yoo ByoungookPublisher | Bookhouse Publishers Co.Publication Date | 2019-08-05ISBN | 9791164050321No. of pages | 280Dimensions | 128 * 185   2. Copyright Contact Name | Heo YoungsuEmail | ysheo7@paran.comPhone | +82-2-3144-2705   3. Book Intro How do copywriters spend their daily lives so that they can come up with such brilliant ideas? How do they spend time in free time? The book Usual Discovery talks about how the author as a copywriter and creative writer, usually spends his time, i, e, time spentin observing things, taking notes, listening to music, and underlining sentences. The author is a creative director of...
  • VOL.30 / 2021.01
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