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[TREND / TOPIC]

Fandom and Publishing

Topic   Fandom and Publishing Trend in the Korean publishing market in 2022   2022.09.05   I have talked with a number of editors from publishing companies about “profitable books.” They all said, “The results are mostly determined by how influential the author is. How many readers it can attract is also one of the key points of signing a contract.”While fewer people are reading books, more people hope to write books today. So, among the manuscripts flooding in, the writers who sign the contract at the end are those who are influential. The marketing capacity of the publisher is indeed important. But, in this market where capital decides the marketing power, it is more likely that you must bring in “people that don’t read” to make a book go best seller. Thus, it is clear that a publishing company prefers to publish books by those with a strong fandom, created before publication.      ...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN PUBLISHERS]

Storyseller

Korean Publishers   Storyseller A storyteller who delivers unique experiences to the public   2025.10.02   Just as words have power, a name that is spoken often should not only convey identity and vision but also carry a positive meaning. What if we employed homonyms, words with multiple meanings? Such a name, open to diverse interpretations depending on context and intent, also carries a sense of wit and delight. Storyseller (이야기장수; Iyagijangsu), founded by Lee Yeon-Sil, one of Korea’s most celebrated editors, fills its books with stories as diverse and engaging as the word jangsu (장수), a term that itself carries multiple meanings, including “seller.” More than just selling stories, Storyseller seeks to reach readers everywhere, sharing life stories that are ordinary yet one of a kind.   Logo of Storyseller     It’s a pleasure to have you with us on K-Book Trends. Could you ...
  • VOL.87 / 2025.10
[INFORMATION / #K-BOOK]

#Environment & Climate Change

#K-Book   #Environment & Climate Change KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.09.05   Time to Stop Harassing Our Planet 1. Publication Details   Title | Time to Stop Harassing Our PlanetSubtitle | Issues and Alternatives in Environmental PolicyAuthor | Hong Suk-HwanPublisher | SANZINIPublication Date | 2021-06-05ISBN | 9788965457312No. of pages | 288Dimensions | 152 * 225   2. Copyright Contact   Name | Kang SugeulEmail | sanzini@sanzinibook.comPhone | +82-051-504-7070   3. Book Intro   Hong Suk-Hwan teaches and studies in the landscaping department at Busan University, and has now written a book on environmental and ecological issues. With this book, Hong discusses the reasons why, from the perspective of the natural environment, environmental challenges are not being res...
  • VOL.50 / 2022.09
[INFORMATION / #K-BOOK]

#2022 Visiting Korean Book Fair - Indonesia

#K-Book   #2022 Visiting Korean Book Fair - Indonesia KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2022.08.01   A stick becomes a big tree 1. Publication Details   Title | A stick becomes a big treeAuthor | Yeol-do KimPublisher | uldo nationPublication Date | 2020-11-11ISBN | 9788997372270No. of pages | 128Dimensions | 152 * 255   2. Copyright Contact   Name | Kim hong youlEmail | uldokim@hanmail.netPhone | +82-01-3270-2785   3. Book Intro   When I was a kid, my legs hurt and I blamed the world. I was frustrated and cried at one time. However, I gained courage from writing and found a beautiful world. The harder and sadder I was, the stronger I decided to be and lived without thinking about how others looked at me. Now, I feel rewarded and enjoy every day as a writer. If you have a dream and can turn pain into pleasure, nothing is greater than that. I'm an ...
  • VOL.49 / 2022.08
[TREND / EXPORT CASE]

Promoting La Torre and Korean Literature in Italy

Export Case   Promoting La Torre and Korean Literature in Italy   2022.07.04   La Torre (Italian title for Tower (Moonji publishing)) by Bae Myung-hoon is the second Korean book we published, after Bae Suah's Notti invisibili, giorni sconosciuti (Italian title for Untold Night and Day (Jaeum & Moeum Publishing)).We planned its publication so that it was ready as a preview at the Salone del libro di Torino, the most important book fair in Italy. We reached this moment with a lot of excitement, as 2022 has been an important year of change for our publishing house, with a rebranding operation with a new logotype and visual identity.   But let's start from the beginning. add editore is an independent publishing house founded in 2010 in Torino, a city historically linked to publishing.In 2015, returning from a few years spent developing cultural projects in Southeast Asia, I launched the Asia series, which includes different literary genres ...
  • VOL.48 / 2022.07
[TREND / TOPIC]

The Comeback of Best-selling Books is Thanks to Youtube

Topic   The Comeback of Best-selling Books is Thanks to Youtube   2022.03.07   “Try this.”It’s not some random street vendor tempting tourists to try Dalgona using Squid Game’s popularity. Winter Bookstore, one of the most popular BookTubers (Book + Youtuber) with 230K subscribers, posted a video introducing a book. Her influence is truly colossal.The book she introduced was Why Fish Don’t Exist, a non-fiction book written by US science journalist Lulu Miller. Let’s go back to the starting point to see how it became popular. The book was published on December 17, 2021, and it did not gain much popularity in Korea at first. Lulu Miller was a new science journalist and a writer just introduced to Korean readers. Though the book contains excellent writing and exciting stories, the one-person publisher, Gom Books, did not have the marketing power to make the book popular. Why Fish Don’t Exist was reviewed in major newspapers several times, but the public did n...
  • VOL.44 / 2022.03
[INTERVIEW / KOREAN PUBLISHERS]

Finger Publishing

Korean Publishers   Finger Publishing Picture books that serve as a springboard for all   2025.05.07   As children grow up reading picture books, they learn to explore the world, share emotions, and communicate. The same goes for adults, which is why picture books are shared across generations. Finger Publishing, a picture book publishing house based in Chuncheon, has been publishing series of picture books that convey the power of empathy by knocking on readers’ hearts. Each series covers a variety of topics and plants the seeds of thought, allowing readers to experience a wider world and nurture their minds through books. Especially in May, the month of Children’s Day in Korea, there is no better time to discover Finger Publishing’s books that expand children’s dreams through picture books. Following is an interview with Cho Mi-Ja, CEO of Finger Publishing, where she shares more about the company.   The logo of Finger Publishing ...
  • VOL.82 / 2025.05
[INTERVIEW / KOREAN AUTHORS]

Writer Choi Jin-Young

Korean Authors   Writer Choi Jin-Young An Endearing Exploration of Life and Love   2025.03.10   When taking a path, a person who constantly asks questions and seeks answers gains deeper and broader insights as they go. The same is true for fiction. A story finds its direction through questions about people, love, and ourselves, and it is only when it resonates with a wider audience that it gains literary and popular recognition. Since her debut, Choi Jin-Young has continued to pursue her own literary direction and creative writing style, and has developed a rich world of works. Writing fiction for her is a journey to find answers to life’s questions while giving love to readers and, most importantly, to herself.       It’s an honor to have you with us on K-Book Trends. Please briefly introduce yourself to our readers.   Hello, everyone. I’m writer Choi Jin-Young. I have written full-length stories such as The Name...
  • VOL.80 / 2025.03
[INTERVIEW / KOREAN PUBLISHERS]

Noran Sangsang Books

Korean Publishers   Noran Sangsang Books Fostering imagination and critical thinking to broaden the world children dream of   2025.01.06   Books are a valuable guide in everyone’s life. For children, they are especially important as they are a magical tool that allows them to expand their thoughts and imagination. Noran Sangsang Books, which aims to empower children to think by fostering their imagination, has been making quality picture books that help them learn about social relationships and open their eyes to the world. Though small in size, Noran Sangsang Books aspires to be big in its dreams, and is expanding an environment where children can grow up happily and healthily through the good influence of books. Following is an interview with Noran Sangsang Books, which publishes books that support children’s growth, books that children can enjoy, and picture books that are both beautiful and artistic.   ...
  • VOL.78 / 2025.01
[INFORMATION / BEST SELLERS]

2nd Week, March 2022

Best Sellers   2nd Week, March 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.04.04   March in Korea also means “a new start” to many. New season spring comes in March, and the new semester begins in March, too. So, most Koreans clean up and make changes to parts of their houses and organize the winter clothes piled up in the closet. The publishing industry saw changes as well, just like how nature changed its clothes from white snow to green sprouts, popular books that have made makeover changes to the cover page catch our eyes on the bestsellers’ list for this month. The cherry blossom edition specially produced to mark the sales record of 400 thousand copies of the book Uncanny Convenience Store by Kim Ho-Yeon ? a beloved writer among Korean readers ? grasped readers’ attention. Also, I am Thankful for Myself, an essay published in 2016, went through a total makeover of its cover page and content. Meanwhile, We...
  • VOL.45 / 2022.04
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