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The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[INTERVIEW / KOREAN AUTHORS]

Writer Jiwon Yu

Korean Authors   Writer Jiwon Yu A Person Who Brings the World Closer Together Through Stories and Pictures   2022.10.04   In Korea, the 9th of October is “Hangeul Day,” where people commemorate King Sejong’s invention of Hangeul, the Korea writing system. Just as King Sejong wanted Hangeul to spread to the public for good use, there is an individual who wants the world to communicate more closely through design and writing. It is writer Jiwon Yu, who has met her readers as a typographer, designer, and writer through various activities that cross the boundaries of studies. Her communication involves various channels, all based on writings and pictures. Writer Yu tries to find beauty in all areas in the world, such as art, science, mathematics, and humanities, and make it shine brighter. Below is an interview with writer Jiwon Yu, who says that letters and books are the “most reliable and grateful partners” in her life.   ...
  • VOL.51 / 2022.10
[INTERVIEW / KOREAN PUBLISHERS]

Hangilsa Publishing Co., Ltd.

Korean Publishers   Hangilsa Publishing Co., Ltd. The Square of Humanities Connected through Virtuous Pathways   2022.09.05   Every person in this world has the right to show their opinions or ideologies without constraint. While the generation we are living in today allows anyone to open up their ideas freely, there have been so many hardships and trials on the way to getting to this point. In Korea, too, the little flame that sparked during the days when publishing and media were oppressed by the government became Hangilsa, which has been burning for a just and rightful society. Hangilsa Publishing has been living up to the founder’s will, who firmly believed that they should make the right books for a democratic society. Following is an interview with Hangilsa Publishing, which has been contributing to the history of publishing with pride in humanities and an extraordinary love for books.   Logo of H...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN AUTHORS]

Writer Kim Won-Young

Korean Authors   Writer Kim Won-Young Write, Dance, and Desire   2022.09.05   There are diverse uncharted spaces in our worlds. Unfortunately, many have biases against unknown areas or make reckless decisions about what they see from the outside. In times when the few have little ground to stand by due to the views of the majority, there are those who dream of an era in which anyone can desire. Writer Kim Won-Young continues to change desires into reality as he transforms himself into a lawyer, a stage actor, a writer, and a dancer. He listens to the voices of people in the margin, including those with disabilities, supports their voices wholeheartedly, and hopes that everyone is the subject of their beauty. Following is an interview with writer Kim Won-Young who ceaselessly writes, dances, and expresses his desire for everyone to be harmonized and recognized as they are.       We are happ...
  • VOL.50 / 2022.09
[INTERVIEW / KOREAN PUBLISHERS]

Moksu Publishing Company

Korean Publishers   Moksu Publishing Company Knowledge that Saves the World, Just Like Trees and Water   2022.08.01   Carpenters use wood to create furniture, tools, and other daily necessities. Likewise, Moksu Publishing Company (Moksu has two different meanings in Chinese characters: 木水 (moksu, trees and water in Korean); 木手 (moksu, a carpenter in Korean)) or Moksu Chaekbang (literally “a bookstore of trees and water” in Korean), which marks its 9th anniversary this year, has been publishing books necessary for everyday lives, as its name implies. Driven by the commitment and passion toward ecology and the environment, the company has been actively bringing out books in those fields. At a time that requires even more attention to the environment, the publisher strives to convey to readers that all living things are symbiotic and connected. We had a chance to interview Jeon Eun-Jeong, CEO of Moksu Publishing Company, who explores ways to help people take a...
  • VOL.49 / 2022.08
[INFORMATION / BEST SELLERS]

3rd Week, June 2021

3rd Week, June 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.07.05   One book topped the bestseller lists of four major online bookstores in Korea in the third week of June 2021. It is Cho Kuk’s Time, written by Cho Kuk, former Senior Secretary to the President for Civil Affairs. It includes outspoken stories about political affairs he experienced during his term in office. It seems that readers’ curiosity towards the candid feelings of Cho Kuk surrounding several disputes has been the driving factor for its rising popularity. Other books about politics and society joined the bestsellers’ list as well. For example, Illusion of Correction is a book written by “The Guy Who Reads Youtube,” one of the major Youtube channels that introduced Jordan Peterson, the famous writer of Beyond Order, to Korea. It has been gaining great sympathy from male readers in their 20s with stories about the era where the real and fake are mixed up in chaos.Non-fic...
  • VOL.36 / 2021.07
[INFORMATION / #K-BOOK]

#Fantasy Webnovel

#Fantasy Webnovel KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2021.07.05   Dungeon Predator 1. Publication Details   Title | Dungeon PredatorAuthor | Ho DamPublisher | Breathe Company Publication Date | 2017-02-10ISBN | 9791162024881   2. Copyright Contact   Name | Lee HaneulEmail | sky@breathe.co.krPhone | +82-3443-7312   3. Book Intro   Nicknamed the ‘human dragon,’ the protagonist of this story is a talented pro gamer who falls into a coma for two years due to a car accident. He fortunately recovers but finds his life in disarray, with his house sold and debt piled up. What’s more, the servers for his favorite game have been shut down, so he’s out of options for making the money he desperately needs. He begins working out and prepares to start a new game. * k-book.or.kr/user/books/books_view?idx=4911  ...
  • VOL.36 / 2021.07
[TREND / BOOK TRIP]

Daegu, Gyeongsangbuk-do

Daegu, Gyeongsangbuk-do A City Infused with the Scent of Books   2021.04.05       Daegu Metropolitan City, located in the southern part of Gyeongsangbuk-do, is an inland basin where mountains, forests, springs, and wetlands make beautiful harmony. Being the epitome of “harmonious coexistence,” Daegu boasts a cordial mixture of fancy townscape and beautiful nature, where the past, present, and future coexist. You can also find unique streets where businesses in the same industry came together and formed their own market. The best examples are the automobile component street in Namsan, famous for its street motor show, glasses street which is one of the top 3 glasses production sites in the world, and the jewelry street where around 200 jewelry shops are lined up. And if you walk down the 100-year-old Hyangsoo road around Namsan, you will come across “Daegu Printing Street,” which shows the history and friendliness of the printing culture and gives the city its r...
  • VOL.33 / 2021.04
[INTERVIEW / KOREAN AUTHORS]

Writer Yoo Sun-Kyong

Korean Authors   Writer Yoo Sun-Kyong Facing Your Emotions and Naming Them   2022.08.01   We express our feelings through writings in the form of journals or texts. While writing, we think of words to describe the emotion with the question, “How am I feeling now?” and organize our thoughts. Words like angry, sad, or happy are used to express emotions. Still, we need more diverse expressions and phrases to describe the feeling in detail. Yoo Sun-Kyong, an author who is loved for her best sellers Emotional Vocabulary (Annes’ Library) and Vocabulary of Adults (Annes’ Library), focuses on putting names and expressions on feelings and lets readers face the feelings they disregard. So, let us take time to listen to her stories and see what our emotions tell us.       We are happy to have the writer Yoo Sun-Kyong in our webzine. Please introduce yourself to our readers.   Hello, readers ...
  • VOL.49 / 2022.08
[INFORMATION / INFO]

Overseas Publication Grants 2021

Overseas Publication Grants 2021 Grants awarded in 2021   2021.07.05   The Publication Industry Promotion Agency of Korea (KPIPA) has carried out this year’s “Overseas Publication Grants” to promote the overseas advancement of Korean publications. The “Overseas Publication Grants 2021” has provided partial grants to overseas publishers who have published or are planning to publish Korean content under contract with Korean publishers. Criteria for assessment were quality of contents, marketability, and ability of the publisher. Different amounts of grants will be provided depending on the region (Europe, US, UK, China, Japan, etc.). Following is the grant-winning work of the “Overseas Publication Grants 2021.”     Where is Grandma? Writer | An EunyoungPublisher | A thousand hopeGenre | Children’s bookTranslated Language | Traditional ChineseAwarded Publisher | Alvita Publishing Co., LtdISBN | 97898...
  • VOL.36 / 2021.07
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