K-Book Trends -

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[TREND / SPECIAL PROJECT]

K-Beauty The World Has Fallen in Love with K-Beauty 2020.10.05 “If it works in Korea, it will work in other countries.”The passion for K-Beauty is soaring across the world. The cosmetics industry in Korea has been advancing to meet the high demands of Korean consumers who prioritize reasonable but efficient consumption. This has helped the industry to successfully penetrate the global market. The standard for beauty differs across generations and eras, where it even differs by individuals within the same generation. What was the thing that could help Korea get the upper hand in the global beauty industry where it is well known that satisfying the taste of each and every consumer is difficult? The success of K-POP and K-Drama has increased the demand for trendy K-Beauty. Basically, the success of K-POP and K-Drama in the overseas markets worked as a great supporter. People around the world began to have an interest in the make-up styl...

VOL.27 / 2020.10

[TREND / EXPORT CASE]

Korea’s Non-Fiction Books Building Global Competitiveness

Korea’s Non-Fiction Books Building Global Competitiveness 2020.10.05 It is notable that the Korean Wave in the publishing industry began in the Northeast Asian and Southeast Asian publishing markets. And the major players that strongly supported the trend were novels and TV dramas “Winder Sonata”, “Gaeul Donghwa” and “Jewel in the Palace”. The wave then moved to the British and American markets, and the first field to penetrate those markets among the Korean publishing areas was literature. However, an interesting phenomenon can be easily witnessed today that recalls the past days - the publication of non-fiction books in the Asian publishing market is showing an upward curve. Now, while setting a specific strategy for non-fiction titles to enter the British, American, and European markets, aggressive sales efforts need to be made. Authors and titles that have the capacity to compete with others on the global stage have appeared in Korea. In fact, there are already...

VOL.27 / 2020.10

[TREND / BOOK TRIP]

Jeju Island

Jeju Island A Beautiful Mixture of Nature and Cultural Art 2020.10.05 The official name of Jeju Island, a tourist destination for both Korean and overseas travelers, is “Jeju Special Self-Governing Province,” including the surrounding small islands. Being the biggest island of Korea, Jeju Island is a globally well-known volcanic island. The Oreums (volcanic cone), which are parasite volcanoes created through volcanic activities, Jusangjeolli Cliff, Lava Tubes, and the basalt zone, are indeed eye-opening natural sites for travelers. Besides, the Jeju Volcanic Island and Lava Tubes were designated as UNESCO World Heritage Sites in 2007, having their value recognized. On top of these, Hallasan Mountain, the highest mountain in Korea, beautiful beaches, waterfalls, and tangerine fields, are not to be missed spots for tourists.The culture in Jeju Island is relatively exotic as it is distanced from the mainland, and the splendid view of the ocean and the mounta...

VOL.27 / 2020.10

[TREND / TOPIC]

Domestic Exhibition of Korean books for children & teenagers for the 2020 Moscow International Book Fair

Domestic Exhibition of Korean books for children & teenagers for the 2020 Moscow International Book Fair Adding futuristic value to the innocence of childhood 2020.09.07 The coronavirus has changed so much of our daily life. We can no longer move around without a mask, and social distancing has become a must. Many offline exhibitions got canceled or were switched to online. The 33rd Moscow International Book Fair is being held as an “un-tact (contactless) book fair” on an online platform this year. Korea, as the guest country of honor, has organized a relevant exhibition and created a curating video to be used as an online platform for the Moscow International Book Fair set to be held from September 2nd to 6th. The domestic exhibition of Korean books for children and teenagers for the 2020 Moscow International Book Fair organized by the Publication Industry Promotion Agency of Korea (KPIPA) was carried out from August 3rd to 12th on the theme of “Meeting the F...

VOL.26 / 2020.09

[INTERVIEW / KOREAN PUBLISHERS]

Tabi Books

Korean Publishers Tabi Books Delicious Books that Satisfy Your Curiosity about Food with Culinary Delights 2021.10.05 Food is one of the areas that is receiving much attention in various media today. Stories of food, which is an inescapable topic for all, are fun. They are mystically charming, too, as it opens up a new world that inspires curiosity. The name of the publisher “Tabi” comes from an agricultural tool. Since food began in agriculture, it has become the publisher’s name because it makes humanitarian books on food. Starting with the first book, The Empire of Taste, in 2010, publisher Tabi Books has been publishing books about food covering various and broadly relevant topics, telling stories about food that we must know or enjoy. Here’s a tasty interview with publisher Tabi Books. Logo of publisher Tabi Books Please introduce Tabi Books to overseas publishers. Publishing the first book, The Empire of Taste, in 2010...

VOL.39 / 2021.10

[EVENT / IMAGE OF K-BOOK]

Beautiful Hanbok Captured In Illustrations

Image of K-Book Beautiful Hanbok Captured In Illustrations 2025.10.02 “Hanbok” is the first thing that comes to mind when thinking of a “Korean fashion item” In the heart of Seoul, around Gyeongbokgung and Deoksugung Palaces, you will often spot people walking around in hanbok. Wearing hanbok to palaces has turned into a cultural experience of its own. The vibrant colors of hanbok blend beautifully with the palace architecture, and since hanbok wearers get free admission, it has become a popular activity for locals and tourists alike. It seems that there is a special kind of harmony when tradition meets everyday life.In a recent K-Book Trends survey, hanbok was selected as the No. 1 item people associate with “Korean fashion.” With over 1,600 years of history, hanbok has taken many forms depending on the era, season, gender, social class, and...

VOL.87 / 2025.10

[INFORMATION / INFO]

2021 Overseas Publication Grants

2021 Overseas Publication Grants 2021.02.08 Overview of grants ▶ Qualification Overseas publishers who have imported or are planning to import Korean publication copyrights - Books that have been published or are to be published in local markets, beginning January 1st, 2021 to October 31st, 2021 - Such books must be published in the time period and submitted to the Publication Industry Promotion Agency of Korea by November 8th, 2021. ▶ Scope of selection Around 40 books will be selected, and grants will be provided in amounts varying by region - Europe and North America: USD3,000 - China and Japan: USD2,500 - Other countries: USD2,000 Application method ▶ Application period - ...

VOL.31 / 2021.02

[INFORMATION / BEST SELLERS]

1st Week, December 2020

1st Week, December 2020 Bestseller Trends in the Four Biggest Online Bookstores in Korea 2021.01.04 With another freezing cold winter settling in, the new year of 2021 has come. While various Korean books are found on the integrated list of bestsellers announced by four major online bookstores in Korea for the first week of December 2020, the top ranks were dominated by foreign books. For example, First Person Singular, the come-back novel of Haruki Murakami after 6 years, who is a Japanese writer but has a Korean fan base as well, topped the list, followed by The Tyranny of Merit: What’s Become of the Common Good? by Michael J. Sandel who has become a huge sensation in Korea. These are real examples of Korean readers’ enthusiasm towards new works of popular overseas writers.Recently in Korea, books related to stocks and investment are at the center of attention, reflecting the uncertain economic market due to the pandemic while in line with the end-of-the-year seas...

VOL.30 / 2021.01

[INTERVIEW / KOREAN AUTHORS]

Author-illustrator Kim Dong Su

Korean Authors Author-illustrator Kim Dong Su 2021.10.05 Please introduce yourself to our readers. In my case, it’s about “coexistence”. I think it’s a story about coexistence. Hi, I am Kim Dong Su, an illustrated book writer. How was your childhood? I was just an ordinary kid. I like to draw so I attended an art academy on and off. My dream was also to become a painter. What motivated you to become a full-time writer? I majored in Western painting at college. There was a magazine called Monthly Illustration. Seeing that, I thought I also wanted to do something like that too. In that magazine there was a contest that often appeared. I entered the contest called the Korea Publishing Art Competition and I won the grand prize. That made me wonder whether I could do this as a full-time job. There was the Borim Creative Picture Book Contest in which I received an excellence award. They publish the book when y...

VOL.39 / 2021.10

[INFORMATION / #K-BOOK]

#Trend & Marketing

#Trend & Marketing KPIPA introduces K-Books for global publishing markets through K-Book Platform 2021.01.04 Discovery of the Usual 1. Publication Details Title | Discovery of the UsualSubtitle | Usual Observations, Notes, Music, and UnderlineAuthor | Yoo ByoungookPublisher | Bookhouse Publishers Co.Publication Date | 2019-08-05ISBN | 9791164050321No. of pages | 280Dimensions | 128 * 185 2. Copyright Contact Name | Heo YoungsuEmail | ysheo7@paran.comPhone | +82-2-3144-2705 3. Book Intro How do copywriters spend their daily lives so that they can come up with such brilliant ideas? How do they spend time in free time? The book Usual Discovery talks about how the author as a copywriter and creative writer, usually spends his time, i, e, time spentin observing things, taking notes, listening to music, and underlining sentences. The author is a creative director of...

VOL.30 / 2021.01

VOL.98/2026.09

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