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The “Contactless” Marketing Trend in the Era of COVID-19

The “Contactless” Marketing Trend in the Era of COVID-19   2021.04.05     The pandemic has changed the publishing industry   The virus, COVID-19, struck global industries and economies in January 2020. Our daily life has changed completely as well. The schools’ administration system almost froze as all the schools postponed the new semester. Libraries, art museums, museums, and stadiums had to close due to social-distancing. Schools that postponed the new semester a couple of times chose to open classes online. Publishers had to grope in the dark, putting a halt to publications or promotions of new titles that they have long been preparing for. It was a total nightmare. While all the cultural markets were engulfed in endless darkness, it was yet good news that the book market saw a relatively satisfactory performance. The virus-driven shock to offline bookstores was dire. However, for online bookstores, their sales record soared, led by children’s and teen boo...
  • VOL.33 / 2021.04
[INTERVIEW / KOREAN AUTHORS]

Writer Jiwon Yu

Korean Authors   Writer Jiwon Yu A Person Who Brings the World Closer Together Through Stories and Pictures   2022.10.04   In Korea, the 9th of October is “Hangeul Day,” where people commemorate King Sejong’s invention of Hangeul, the Korea writing system. Just as King Sejong wanted Hangeul to spread to the public for good use, there is an individual who wants the world to communicate more closely through design and writing. It is writer Jiwon Yu, who has met her readers as a typographer, designer, and writer through various activities that cross the boundaries of studies. Her communication involves various channels, all based on writings and pictures. Writer Yu tries to find beauty in all areas in the world, such as art, science, mathematics, and humanities, and make it shine brighter. Below is an interview with writer Jiwon Yu, who says that letters and books are the “most reliable and grateful partners” in her life.   ...
  • VOL.51 / 2022.10
[INTERVIEW / KOREAN PUBLISHERS]

JECHEOLSO Publishing House

Korean Publishers   JECHEOLSO Publishing House A place where stories beneficial to our lives are born in the right season   2022.04.04   “Just right” means that there is something that is neither too much nor too little of a certain standard, condition, or degree. So, being “just right” in a way that satisfies these conditions is a difficult and knotty challenge. The name JECHEOLSO Publishing House, introduced in this interview, means “just the right season” in Korea. Like seasonal food is good for your health; this publisher hopes to deliver good stories of the “right season” to its readers. Following is an interview with Kim Tae-Hyung, head of JECHEOLSO Publishing House, a single-person publishing company that vividly shows its own color and goes beyond the limitations of its kind with the power of solidarity.   Logo of JECHEOLSO Publishing House     Please introduce JECHEOLSO Publishing House to people in th...
  • VOL.45 / 2022.04
[INTERVIEW / KOREAN PUBLISHERS]

Mati Books

Korean Publishers   Mati Books New Perspective, Broader Sight   2022.02.14   Mati Books is a publisher specializing in the humanities, publishing books in various fields such as society, art, and architecture. Starting as a single-person publisher, Mati Books has been delivering the importance of humanities books, winning the Lotte Publishing Culture Award and Korean Publishing Culture Award, and being designated as the Sejong Excellent Academic Book. Under the slogan of “Humble Life with Ambitious Thinking,” Mati Books has been touching the hearts of its readers with insightful interpretation, heartwarming encouragement, and deep enlightenment for 17 years. Following is an interview with Mati Books.   Logo of Mati Books     Please introduce Mati Books to our readers.   Mati Books was founded in 2005. We publish books about society, art, and architecture, based on humanities. We have been publishing the Faustian...
  • VOL.43 / 2022.02
[EVENT / LET'S TRY]

A Heartwarming Journey to Neighborhood Bathhouse

  Let's Try   A Heartwarming Journey to Neighborhood Bathhouse     2026.02       『Blossoming Years, Neighborhood Bathhouse』- Written by NeverlessHolida, Illustrated by Aleoji, Dot Book     『Blossoming Years, Neighborhood Bathhouse』   “On days when you long for warmth, the neighborhood public bathhouse is always right by our side!”   With steam rising, as you soak your body in the tub, the chill hiding in every joint slips away,and a sigh of ‘"Ah, that’s good!" naturally escapes your lips – there is such a place, and it is the neighborhood bathhouse. It offers a deep refreshment incomparable to washing at home, leaving both your skin an...
  • VOL.91 / 2026.02
[EVENT / IMAGE OF K-BOOK]

The Story of the Animals Guarding Gyeongbokgung Palace

Image of K-Book   The Story of the Animals Guarding Gyeongbokgung Palace   2025.11.03     Gyeonghoeru Pavilion (慶會樓) in Gyeongbokgung Palace (景福宮), Korea’s most iconic royal palace     At the heart of Seoul, behind Gwanghwamun Gate, stands the palace that best represents Korea - Gyeongbokgung Palace. Built by King Taejo, founder of the Joseon Dynasty, it was the dynasty’s first royal palace and the political center of the nation. Its name, meaning “to embrace great blessings,” embodies the king’s wish for the country’s prosperity and his people’s well-being. Although it was destroyed during the Imjin War in the 16th century and later reconstructed in the late 19th century, the palace holds the scars and memories of Korea’s turbulent history.After hanbok was chosen as the most impressive Korean fashion item in the previous issue, this m...
  • VOL.88 / 2025.11
[EVENT / IMAGE OF K-BOOK]

Beautiful Hanbok Captured In Illustrations

Image of K-Book   Beautiful Hanbok Captured In Illustrations   2025.10.02     “Hanbok” is the first thing that comes to mind when thinking of a “Korean fashion item”     In the heart of Seoul, around Gyeongbokgung and Deoksugung Palaces, you will often spot people walking around in hanbok. Wearing hanbok to palaces has turned into a cultural experience of its own. The vibrant colors of hanbok blend beautifully with the palace architecture, and since hanbok wearers get free admission, it has become a popular activity for locals and tourists alike. It seems that there is a special kind of harmony when tradition meets everyday life.In a recent K-Book Trends survey, hanbok was selected as the No. 1 item people associate with “Korean fashion.” With over 1,600 years of history, hanbok has taken many forms depending on the era, season, gender, social class, and...
  • VOL.87 / 2025.10
[EVENT / IMAGE OF K-BOOK]

K-Beauty: Where Korean Culture Meets Cosmetics

Image of K-Book   K-Beauty: Where Korean Culture Meets Cosmetics   2025.09.04     Makeup is the face of “K-Beauty”     Throughout human history, people have pursued beauty in countless ways?from the sculpture and crafts of ancient civilizations, to the art and architecture of the Renaissance, to modern visual art, fashion, and now cosmetics. Today, makeup, hairstyling, and nail art have become an everyday part of our lives. The desire to enhance one’s appearance is growing ever stronger, whether as a way to express individuality, to feel personal satisfaction, or to gain social recognition. In this way, the pursuit of beauty also reflects cultural and social values.According to a reader survey conducted by K-Book Trends, the first thing most people associate with “K-Beauty” was “makeup.” Following K-Pop and K-Drama, K-Beauty has secured its place as ano...
  • VOL.86 / 2025.09
[EVENT / IMAGE OF K-BOOK]

Icons of Seoul: Namsan and the N Seoul Tower

Image of K-Book   Icons of Seoul: Namsan and the N Seoul Tower   2025.07.07     N Seoul Tower, the representative landmark of Seoul     Seoul, the capital of South Korea, is a dynamic city where skyscrapers, ancient palaces, and the Han River coexist harmoniously. However, amid its bustling urban landscape, there is a place that symbolically embodies Seoul’s identity: Namsan and the N Seoul Tower atop it. Namsan is a mountain located in the heart of Seoul, standing at approximately 262 meters above sea level. It has long been cherished by Seoul citizens as a place of relaxation and a green oasis within the city. Its well-maintained walking and hiking trails make it a popular spot not only for locals but also for many foreign tourists. The natural scenery, which changes with the seasons, offers a sense of leisure and peacefulness that is difficult to experience in the busy urban world.Atop Nams...
  • VOL.84 / 2025.07
[INFORMATION / NEW BOOKS]

Space Created by Space

Space Created by Space   2020.09.07                       Space Created Space - Cultural Evolution represented by changes in space.   The climatic and geological limits of each region created a unique lifestyle and culture. Walls made of stone were central to Western architecture with the region having less rain and hard ground. Slanted roofs and pillars were integral to Eastern architecture with the region having soft ground and frequent rainfall. And today, A new style of architecture emerged with inter-regional exchange and development of IT technologies. What will create new ideas and culture and a new form of architecture in the future?   “Creation, Exchange, and Evolution of Culture” Insightful reinterpretation by of architect Yoo Hyunjoon   “Architecture always evolves to survive in the surrounding environment” - Yoo Hyunjoon   How are new ideas made?Space Created Space...
  • VOL.26 / 2020.09
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