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Publishing Strategies Targeting the MZ Generation

Topic   Publishing Strategies Targeting the MZ Generation   2024.02.19   Disappearance of books and/or readers   Is it the disappearance of books, or is it the disappearance of book readers? Or is it both?According to the National Reading Survey released by the Ministry of Culture, Sports, and Tourism in South Korea in 2021, the “annual comprehensive reading rates (the percentage of people who read or listened to at least one paperback, e-book, or audiobook)” for adults aged 19 and older was only 47.5%. That is, 1 in 2 adults did not read or listen to a single book during the year. The belief that literacy is proportional to the amount of reading has become a myth. With a basic illiteracy rate of 1%, Korea boasts the highest literacy levels in the world, but the number of books read is plummeting year after year. In other words, it is the age where people no longer read books.However, despite the pessimistic outlook for the publishing ind...
  • VOL.67 / 2024.02
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Korean Picture Books Today

Topic   Korean Picture Books Today Closing the 2023 Korea Picture Book Award   2024.01.02   In November 2023, the winners of the first Korea Picture Book Award, organized by the Ministry of Culture, Sports, and Tourism and the Publication Industry Promotion Agency of Korea (KPIPA), were announced. Eight titles and publishers were honored in the grand prize, special prize, and rookie prize categories for fiction and nonfiction. Considering the size of the prize and the diverse range of winning titles, it was a good start for a new award system. The “picture book” genre is not yet fully established in the Korean publishing industry. For example, in large bookstores, “picture books” are placed in a subcategory of the pre-school category. However, the fact that we were able to clearly recognize “picture books” as a single artistic genre and reach a consensus in the screening process to organize an “award for picture books” is thanks to the strong...
  • VOL.66 / 2024.01
[TREND / SPECIAL PROJECT]

Everything About Coffee We Love

Special Project   [Book × Coffee] Everything About Coffee We Love   2024.01.02     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     Koreans are known worldwide for their love of coffee. Earlier last year, Agence France-Presse (AFP) published a feature on “Koreans’ love of coffee,” introducing the word Eoljukah (meaning iced americano even though I freeze to death). Explaining that Koreans drink iced americano even in the middle of winter, the story captured the attention of the world by highlighting their love of coffee in all sea...
  • VOL.66 / 2024.01
[TREND / EXPORT CASE]

Enjoy the Taste and Scent of Korea With Genre Literature

Export Case   Enjoy the Taste and Scent of Korea With Genre Literature   2024.01.02   February 11, 2024, will mark exactly 30 years since Korean writer Djuna uploaded his first short story to an online SF community on the PC communication service “HiTEL.” The story was titled A Butterfly that Traveled Back in Time, and it was Djuna’s first official release. Since his debut in 1994, Djuna has published a total of 170 novels, and it is almost 200 if you count his unpublished works as well. He is the most prolific and longest-running science fiction writer in Korea. Djuna is like a cornerstone of Korean SF, with many SF writers confessing to being his fans, saying that they were greatly influenced by him. However, it was only recently that Djuna was introduced to the international audience. It was in 2019 that the short stories The Second Nanny and The Bloody Battle of the Broccoli Plain were published separately as ebooks, audiobooks, and paperbacks...
  • VOL.66 / 2024.01
[INFORMATION / #K-BOOK]

#Winter

#K-Book   #Winter KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2024.01.02   Snow 1. Publication Details   Title | SnowAuthor | Yoon Jane, Oh SeungminPublisher | NURIMBOPublication Date | 2018-01-17ISBN | 9788958762157No. of pages | 36Dimensions | 210 * 260   2. Book Intro   One snowy day, kids hurriedly run outside with excitement. But the main character from Snow only looks out the window. She has a disability and cannot walk. The grandmother in the story empathizes with her granddaughter and relays a story from her childhood about what she did on a snowy day.After the opening in Snow, we are immediately taken to the Grandmother’s childhood days; a story of one snowy day in the 1950s unfolds with beautiful pictures and text. As the granddaughter listens to her grandmother’s story, she slowly opens up her heart. She says she wan...
  • VOL.66 / 2024.01
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The Dwelling Culture of Korea

Special Project   [Book × Architecture] The Dwelling Culture of Korea   2023.11.06     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     From hanok to apartments... Korea’s changing dwelling culture   In general, the fields that study dwelling culture the most are architecture and cultural-related areas such as cultural anthropology, cultural geography, and folkloric studies. Since the 2000s, however, many books on dwelling culture have started to be published in Korea, especially in the field of architecture. The foundation for this a...
  • VOL.64 / 2023.11
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K-Food Captivates the World

Special Project   [Book × Food] K-Food Captivates the World   2023.10.04     By their very nature, books are vessels of knowledge encompassing all fields. Endless topics can be written about depending on the material and message. In the [Book × _____ ] series, experts recommend Korean books in their respective fields that you’ve been curious about but had trouble discovering more about. Now, let’s jump into the infinite world of books through the collaboration of books with various fields.     The world has been abuzz with the K-Food craze these days. K-Food is based on traditional Korean cuisine, which Koreans have consumed for thousands of years. Today, Korean food has evolved into a wide variety of different dishes around the world, from sophisticated modern Korean cuisine in fine dining to Korean barbecue restaurants, street food, marinated chicken, as well as mandu (a Korean dumplings), ramen, and jja...
  • VOL.63 / 2023.10
[TREND / EXPORT CASE]

Mexican Readers and Korean Literature

Export Case   Mexican Readers and Korean Literature Korean Literature is the Promised Land of the Western Publishing Market   2023.08.07   Although Mexico and South Korea are on different continents and have many differences, they both have a history of fighting for their identity and country. While some events, such as the immigration of the first Korean community to Mexico in 1905, have been erased from Mexico’s official history (the historical debt is still being addressed), there is no arguing that the friendly relationship between the two countries is growing stronger every day as they find common ground.Korea has increasingly expanded its influence through its culture and entertainment industry to bring down the borders, and its music and TV series, especially the drama and action genres, have been favored by Latin American audiences, including Mexico. Latin American audiences have long been influenced by the United States in their approach to universal hu...
  • VOL.61 / 2023.08
[TREND / BOOK TRIP]

Where the Children from the Book Children of Kwaeng-I-Bu-Ri Village Used to Play

Book Trip   [Into the Book ①] Where the Children from the BookChildren of Kwaeng-I-Bu-Ri Village Used to Play Mansuk-dong, Dong-gu, Incheon: Time Travel with the Book   2023.08.07   Children of Kwaeng-I-Bu-Ri Village       The Kwaeng-i-bu-ri Village is the oldest poor neighborhood in Incheon. (...)Over the years, the village turned from a forest of pine trees into a factory townfull of smokestacks and shanty houses.     Children of Kwaeng-I-Bu-Ri Village (Changbi Publishers), published in 2000, is a children’s book featuring the life of twin sisters Sook-Hee (the main character) and Sook-Ja living in a poor daldongne neighborhood. The word “daldongne” means a poor village situated on the slopes of a hill in Korea, and it is said to have deriven from its proximity to the moon. It is widely known that Kim Jung-Mi, the writer, had once run a s...
  • VOL.61 / 2023.08
[INFORMATION / #K-BOOK]

#Photograph

#K-Book   #Photograph KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.09.04   Having someone to miss is 1. Publication Details   Title | Having someone to miss isSubtitle | Whisper of Poetry and PhotographyAuthor | Choi ByungkwanPublisher | HanulMPlus Inc.Publication Date | 2018-04-10ISBN | 9788946064478No. of pages | 256Dimensions | 153 * 224   2. Book Intro   This book introduces the poetry and photography of Choi Byung-gwan, a DMZ photographer, under the theme of longing. The longing for his mother in his previous work, “Mother’s Silk Road” and the pain revealed in “450-Day Diary of 155-miles DMZ” are further emotionally elaborated in the book. He has written poetry whenever he is unable to express his feelings in his photography of nature. Hence, there remain glimpses of unanswered curiosity in his poems and photog...
  • VOL.62 / 2023.09
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