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The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic   The Art of Selling Books:Innovative Strategies by Korean Booksellers   2024.11.04   You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...
  • VOL.76 / 2024.11
[TREND / TOPIC]

What Comes After Today’s Korean-Style Healing Novels?

Topic   What Comes After Today’s Korean-Style Healing Novels?   2024.10.07   “While the so-called ‘Korean style healing novels’ are selling well these days, trends always change. This craze will be replaced with a new trend sooner or later.” Barbara J. Zitwer, a literary agent working across English-speaking countries, said so in a recent interview. Zitwer is an American who has been exporting Korean literature overseas for about 20 years and is often referred to as a “Korean literature ambassador.” She explains that the phenomenon of Korean-style healing novels being so popular not only in Korea, but also abroad, is something that may change at any time soon. “At first, everyone read pure literature,” she said, “and then the trend shifted to healing novels.” While it may seem that the popularity of Korean literature across all genres has grown on the surface, Zitwer says that international readers switched genres when they got tired of...
  • VOL.75 / 2024.10
[TREND / SPECIAL PROJECT]

Promoting Korean Art Through Books

Special Project   [English Books in Korea ⑤] Promoting Korean Art Through Books English editions of Korean art books for foreigners   2024.10.07   Youlhwadang Publishers, the publisher I’m working for as an editor, has three ways of utilizing English when publishing books on Korean traditional culture and arts. At the most basic level, we include an English summary at the front of the book that summarizes the content of the Korean edition, with the intent of providing the most basic information for librarians in foreign libraries with no Korean skills to categorize the books. For art collections that are mainly image-based with relatively few texts, the full text is included in both Korean and English so that it can be distributed at home and abroad as a single edition. This is also useful for artists to use as a portfolio when performing abroad. Finally, the Korean and English editions can be planned as independent books, published simultaneous...
  • VOL.75 / 2024.10
[INFORMATION / NEW BOOKS]

Hands Picking Strawberries, Faces Erased

New Books   Hands Picking Strawberries, Faces Erased     2026.08     Kim Soom, Strawberry Theory, Minumsa, 2026.   Novelist Kim Soom is an author who quietly listens to and observes the lives of the socially vulnerable, such as Comfort Women survivors and visually impaired individuals, expressing their stories in her own unique literary style. Strawberry Theory is a work that depicts the lives of workers in a strawberry field through the eyes of "Hshapyae," a female migrant worker who moved to Korea from Myanmar. In Hshapyae's homeland of Myanmar, a tragedy of fratricidal war unfolds due to civil conflict, while the aftermath of earthquakes leaves her family living on the streets.   The money Hshapya...
  • VOL.97 / 2026.08
[INFORMATION / BEST SELLERS]

Beat the Heat with Books: July's Bestsellers

Best Sellers   Beat the Heat with Books:July's Bestsellers     2026.08     In this August issue, we look at the overall ranking charts of Youngpoong Bookstore, the second-largest brick-and-mortar bookstore chain in Korea. Although Youngpoong Bookstore does not stand out as significantly online, its strength lies in services connected to its solid offline network. Examining Youngpoong Bookstore's bestsellers provides valuable insights into current Korean reading trends.   The title claiming the top spot at Youngpoong Bookstore in the first week of July is Contradictions, a steady seller that has enjoyed continuous love throughout 2026. Contradictions has maintained a steady position on the charts this year, though its specific ranking fluctuates across different bookseller lists. A key characteristic of Youngpoong Bookstore's chart is that fiction and children's literature account for the vast major...
  • VOL.97 / 2026.08
[INFORMATION / K-BOOK MAP]

A Journey Through Time in Literature: The Literary Village of Kim You Jeong, Chuncheon

K-Book Map   A Journey Through Time in Literature:The Literary Village of Kim You Jeong, Chuncheon     2026.08     Spring, Spring, The Camellias, and Gold-Mining Bean Field. Kim You-jeong's works, which almost every Korean reader has encountered at least once in school textbooks, continue to vividly convey the atmosphere of rural Korea and the warmth of its people. His delightful humor and empathetic perspective transcend language barriers, reaching global readers through translations, stage adaptations, and various cultural projects.           The Literary Village of Kim You Jeong   Located in Chuncheon, Gangwon State, The Literary Village of Kim You Jeong is a literary space built in the village where the author was born and raised. At the restored birthplace and exhibition halls, visitors can explore his life and literary world, while walkin...
  • VOL.97 / 2026.08
[INFORMATION / INFO]

Titles Selected for the Overseas Publication Grants 2026

Info   Titles Selected for the OverseasPublication Grants 2026     2026.08     The Publication Industry Promotion Agency of Korea (KPIPA) provides publication grants to promote the export of Korean publications. The grants provide partial financial assistance to foreign publishing companies that have published or intend to publish Korean content in accordance with copyright agreements. A total of 30 books from 22 publishers across 11 countries were selected; the list is as follows:   Titles Selected for the Overseas Publication Grants 2026   Cover Title·Author·Applicant·Country·Language 1   ยิ้มรับคนไม่ดี...
  • VOL.97 / 2026.08
[TREND / BOOK TRIP]

The Hometown Scenery That Became the Literary Roots of a Modern Boy

Book Trip   [A Trip to Literary Museums ⑥] The Hometown Scenery That Becamethe Literary Roots of a Modern Boy Pyeongchang-gun, Gangwondo: Gasan (可山) Lee Hyo-Seok Memorial Hall   2024.10.07   Fall in Pyeongchang begins with the white buckwheat blossoms. The buckwheat fields that cover the vast expanse of Bongpyeong-eup in white create a dreamlike beauty in combination with the blue sky. In his novel When Buckwheat Flowers Bloom, writer Lee Hyo-Seok described this view as “I could hardly breathe in the soft moonlight as if it were sprinkled with salt.” Pyeongchang hosts the “Hyoseok Culture Festival” to spotlight the literary world of Gasan (Lee’s pen name) Lee Hyo-Seok, including When Buckwheat Flowers Bloom in September, when you can stroll through a field of buckwheat flowers as if you were walking into a scene from the novel. It’s a great example of how a writer’s masterpiece can have a profound impact on local culture.   Ou...
  • VOL.75 / 2024.10
[TREND / ONE-LINER QUOTES]

Records That Reflect Us

One-Liner Quotes   Records That Reflect Us Urban Branding Expert’s Pick: Korean Books   2024.10.07   Mok Ji-Su is an urban branding director who works on local stories and content. He is currently publishing the monthly magazine Magazine Bathhouse (Site Branding) that features the stories of public bathhouses in neighborhoods.   As an urban branding director, I look at every corner of our cities, and I always realize that there are people’s stories at the end of it all. Thinking that the memory of a city is the memory of a human being, I have gotten into the habit of looking into the time, people, and spaces of a city before I go about urban branding. The records of people’s lives and spaces are a good reference, and reading them gives me an apportunity to reflect on myself.     Jeon Mong-Gag’s photobook Yunmi’s Album: From the Cradle to the Wedding (Photo Net) is a record of his daughter Yunmi ...
  • VOL.75 / 2024.10
[INFORMATION / AGENCY LIST]

Agency List

  Agency List   Agency List     2026.08     Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...
  • VOL.97 / 2026.08
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