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[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.03.13   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.56 / 2023.03
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.02.20   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707...
  • VOL.55 / 2023.02
[TREND / TOPIC]

The “Most Korean” Features Penetrate the World

Topic   The “Most Korean” Features Penetrate the World   2023.01.02   I met Kristen Vida Alfaro, CEO of Tilted Axis Press, in the UK last September. Tilted Axis Press is the publisher set up by Debora Smith, who won the International Booker Prize with Han Kang. The company introduced Love in the Big City (Changbi Publishers) written by Park Sang-Young and translated by Anton Hur to the UK, and the book put its name on the Booker Prize Longlist this year. Also, translated by the same translator, Chung Bora’s Cursed Bunny (Arzak) was selected for the Booker Prize Shortlist. As such, Korean literature ? or K-literature ? has recently been creating a sensation in English-speaking countries. If you take a closer look at the phenomenon, you will realize that diaspora literature written by Korean-Americans is at the center of popularity, such as Lee Min-Jin’s Pachinko and Michelle Zauner’s Crying in H Mart.   * K-Book Trends Vol. 47 ? Go t...
  • VOL.54 / 2023.01
[TREND / EXPORT CASE]

Korean Books Published in Thailand through Nanmeebooks

Export Case   Korean Books Published in Thailand through Nanmeebooks K-Book Promotion Strategy in Thai Publishing Market   2023.01.02   Around 10 years ago, Thai children reading educational comics, whether in bookstores, libraries, or school areas, became familiar to Thai people. With colorful illustrations, easy-to-read content, friendly numbers of characters, well-managed information sections, and various topics, there was no doubt that parents put their trust in educational comics and viewed them as a form of knowledge packed with entertainment that were easy to buy as a gift for young readers.Unquestionably, Thai people are fond of cartoons. Tracing back to the 90s, when entertainment media for children were few, cartoons seemed to be the only option available. Since then, cartoons have become familiar to Thai people and have had a great influence on them, especially manga. With a rich variety of contents for all ages and affordable prices, manga has abruptl...
  • VOL.54 / 2023.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2023.01.02   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.54 / 2023.01
[TREND / TOPIC]

“Trend Forecasters” Dominate Bookstores in Korea

Topic   “Trend Forecasters” Dominate Bookstores in Korea   2022.12.05   When the new year is just around the corner, something unique happens in bookstores in Korea ? they all put out various “trend books” that provide predictions for the new year on the most conspicuous shelves they have. The consumers who are curious about what will happen in the new year ? or even tomorrow ? all have their eyes focused on those books. This attention pushes “trend books” up the list of best-selling books. For example, when you search “trend” on any online bookstore you can find, you will get roughly 1,200 books. And even if you cut it down to “New Year,” there are about 800 books in the fields ranging from business, social sciences, humanities, and self-help. So, what implication is behind such an end-of-year trend, or what is the hidden secret?   Books about the Trends of the New Year are generally published from October   So, these tre...
  • VOL.53 / 2022.12
[TREND / ONE-LINER QUOTES]

Former Newscaster and YouTube Creator’s Pick

One-Liner Quotes   Former Newscaster and YouTube Creator’s Pick   2022.11.07   In Korea, there is a saying, “Autumn is the season of books.” Just like the saying, it feels as if you have to have the romantic moment of reading a book at a park, cherishing the red, falling leaves. But, on the other hand, autumn might be the season farthest from reading books. They say that people read the least in the fall. I think maybe that’s because many of them go out for a picnic in good weather.Another paradox related to books can be found in the bestsellers’ trend. If you go to a bookstore, you will see books written by popular YouTubers lining the shelves. Just look at the sales record ? non-fiction bestsellers are mostly written by YouTubers. But, according to the readership status report announced by the Ministry of Culture, Sports, and Tourism in 2021, a majority of people, across generations and gender, said that one of the biggest reasons they cannot read books is...
  • VOL.52 / 2022.11
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.12.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-21...
  • VOL.53 / 2022.12
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.11.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts ? Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA ? Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         ...
  • VOL.52 / 2022.11
[TREND / ONE-LINER QUOTES]

A Diplomat’s Pick

One-Liner Quotes   A Diplomat’s Pick   2022.10.04   “Yeonhaengnok (燕行錄)” is a very special collection of Korean travel literature. Marco Polo’s The Travels of Marco Polo, Ibn Battuta’s Rihla, and monk Hyecho’s Wang Ocheonchukguk Jeon are travelogues about the writers’ trips to other countries, but Yeonhaengnok is different from typical travelogues as it is a journal about diplomatic activities. The book is a well-organized, systematic travel journal written by former diplomats of Korea cumulated over a long period of time. It is very unlikely to find something of its kind anywhere in the world except in Korea. One of the best-appraised Yeonhaengnoks in Korea is The Jehol Diary written by Park Ji-Won as he returned from China in 1780.     The book The Jehol Diary (Green Bee) is a travel journal of events that took place over a 3,500km round trip of the Joseon diplomatic corps, as they departed from Seoul...
  • VOL.51 / 2022.10
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