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From YouTube to Books

Topic   From YouTube to Books   2023.09.04   It was common to find books written by YouTubers on bookstore shelves in Korea this year. It is a phenomenon that has been around for a couple of years now, when publishers realized that they could turn subscribers into readers, and quickly started to sign popular YouTubers as authors. Even if you have never heard of the channel before, it is not hard to tell that the book’s author runs a YouTube channel. This is because, among other things, the copy on the book’s cover, “YouTube channel ○○○ with 10 million total views,” emphasizes the author’s experience more than anything else. I have a YouTube channel with 130,000 subscribers, and my new book has never been without a copy like this. It seems to have become one of the most important tasks for editors to draft a copy with up-to-date total subscribers and total views every time a new book is published.   ...
  • VOL.62 / 2023.09
[TREND / ONE-LINER QUOTES]

Radio DJ’s Pick

One-Liner Quotes   Radio DJ’s Pick   2023.08.07   Lee Hyun-Gyung is a newscaster at SBS, a radio PD and DJ, a sports-caster, and an MC on a TV program. She is also working as an essay writer, publishing three books such as Feeling Like Nothing (Needlebook), What Do You Think About at Dawn, When Everyone’s Asleep? (Bookisbab), and Little Happiness in My Life (Gipennamu).   The primary audience of the radio program “Lee Hyun-Gyung’s Musictopia,” in which I’m taking part as a DJ and producer, are those awake late at night. People who are emotionally hurt by others, fight with their husband or wife, have trouble communicating with their children, and feel bad for their parents for not making contact often, turn on the radio. Then, they share their stories about regretting the past, worrying about the present, and being anxious about the future, through text messages or the online bulletin board. As I am living a not-so-different lif...
  • VOL.61 / 2023.08
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Travelers Return After COVID-19

Topic   Travelers Return After COVID-19   2023.06.05   The trend of travel books in Korea before and after COVID-19   After the Korean government lifted the bar for overseas travel in 1989, the major driver behind the growth of the travel book market in the 1990s was guidebooks, which mainly delivered information about the destination country. The introduction of the Across the World (RH Korea Co., Ltd., formerly published by Random House) series, which was the translated version of the magazine How to Walk on Earth published by Diamond Big in Japan, opened the first generation of travel guidebooks in Korea. In the late 1990s, the second-generation guidebooks such as the Centuplicate Your Joy (RH Korea) series and the Just Go (Sigongsa Co., Ltd.) series published, which the foreign rights were bought from Japanese publishers and translated in Korean. Since then, those series developed along with the revised editions and Korean writers began to actively engag...
  • VOL.59 / 2023.06
[INFORMATION / #K-BOOK]

#Food

#K-Book   #Food KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.08.07   Tasty Philosophy 1. Publication Details   Title | Tasty PhilosophySubtitle | Stories of Philosophy Found in Everyday DishesAuthor | Oh SuminPublisher | NEXUS Co., Ltd.Publication Date | 2019-12-06ISBN | 9791161658209No. of pages | 248Dimensions | 128 * 188   2. Copyright Contact   Name | Hyejin ChungEmail | copyright@nexusbook.comPhone | +82-2-330-5529   3. Book Intro   This book is a philosophy book that starts not with concepts, but with food. Watching bungeoppang (fish-shaped buns) being baked nice and brown, smelling the scent of Delimanjoo in the subway station, frying “backroom” chicken instead of ordering fried chicken… the writer discovered philosophical elements and wrote of philosophical concepts and philo...
  • VOL.61 / 2023.08
[INFORMATION / #K-BOOK]

#Dream

#K-Book   #Dream KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.06.05   Children of the Red Thread 1. Publication Details   Title | Children of the Red ThreadAuthor | Jeon SamhyePublisher | PurplerainPublication Date | 2022-01-24ISBN | 9791191842128No. of pages | 244Dimensions | 128 * 195   2. Copyright Contact   Name | Bae Jeongeun - Greenbook Agency, Foreign RightsEmail | jeongeun@grb-agency.comPhone | +82-02-2676-2201   3. Book Intro   Jeon Sam-hye, in their lively depiction of young adults standing in the threshold of childhood and adulthood making their way through strange new worlds, brings us a tale of a group of superpowered outsiders whose extraordinary abilities are the source of loneliness and hurt as they deal with the tragic fate of the cosmos. Yuri, a girl who has dreams that are premonitions, is caught one day by a classmate who realizes h...
  • VOL.59 / 2023.06
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“Restructuring of Family” Becoming Inevitable

Topic   “Restructuring of Family” Becoming Inevitable   2023.04.03   Korea has risen from a poor country to a rich country with a per capita income of 30 thousand dollars in just half a century. With such an astonishing economic development upfront, many parts of society have been transforming rapidly. It’s no exception for families. Recently, there have been voices from parts of Korean society that the structure of the “family” should be re-engineered from the bottom. More books in the publishing market have begun to discuss the “restructuring of family.”   Changes in Gender Norms in Korean Society   Korean society has undergone rapid industrialization and urbanization in the 1960s and 70s. This spurred a fast transition from the traditional way of having big patriarchal families to nuclear families. However, nuclear families still had some patriarchal elements left, and men-focused gender roles were maintained. Also, while there was no sturdy s...
  • VOL.57 / 2023.04
[TREND / EXPORT CASE]

Successful Import Case of Korean Literature in the U.S.A.

Export Case   Successful Import Case of Korean Literature in the U.S.A. Black Ocean, Lee Young-ju, the 2022 Lucien Stryk Asian Translation Prize for Cold Candies   2023.02.20   The idea for doing Moon Country, the contemporary Korean poetry series at Black Ocean, started around the time Janaka Stucky, the publisher, came to Korea for a series of readings and literary events in 2017. Along with the editor Carrie Olivia Adams, we decided we’d like to publish work that stood on its own, but also would be in conversation with the other Black Ocean titles. So that is why we set out to publish edgy, avant-garde, contemporary work published in Korea within the last 25 years or so.The series’ name comes from the famous poem and book Moon Country Mischief (the title of a Korean book: 『달나라의 장난』) by Kim Soo-young. A goal we have is that we want these books to challenge national literature discourses, we want to invite readers to inhabit these books...
  • VOL.55 / 2023.02
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Museum Curator’s Pick

One-Liner Quotes   Museum Curator’s Pick   2023.02.20     Westerners who visited “Joseon (the previous name of Korea)” in the 19th century described the country as the “Hermit Kingdom” or the “Land of Morning Calm.” Since that was how Joseon was depicted by foreigners, a third party, I just thought so, too. However, was Joseon, a dynasty that lasted for as long as 500 years, nothing but a reclusive and silent country? Landscape of Joseon’s Backstreet (Purunyoksa) by Kang Myung-Kwan is filled with content that would be exciting for those who usually get overwhelmed and bored by the word “history.” I used to know Joseon as a country dominated by strong Confucian culture and noble seonbi (scholars), but I wondered what made the author so eager to depict the landscape of the kingdom’s alleys. Even now, alleys are riskier and scarier than main roads as we don’t ...
  • VOL.55 / 2023.02
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“Trend Forecasters” Dominate Bookstores in Korea

Topic   “Trend Forecasters” Dominate Bookstores in Korea   2022.12.05   When the new year is just around the corner, something unique happens in bookstores in Korea ? they all put out various “trend books” that provide predictions for the new year on the most conspicuous shelves they have. The consumers who are curious about what will happen in the new year ? or even tomorrow ? all have their eyes focused on those books. This attention pushes “trend books” up the list of best-selling books. For example, when you search “trend” on any online bookstore you can find, you will get roughly 1,200 books. And even if you cut it down to “New Year,” there are about 800 books in the fields ranging from business, social sciences, humanities, and self-help. So, what implication is behind such an end-of-year trend, or what is the hidden secret?   Books about the Trends of the New Year are generally published from October   So, these tre...
  • VOL.53 / 2022.12
[TREND / EXPORT CASE]

Korean and Japanese Publishers Join Hands

Export Case   Korean and Japanese Publishers Join Hands The Joy of Working Together   2022.12.05   Jinbocho, located in Tokyo, Japan, is famous for being the center of bookstores. About 130 old bookstores are lined up, and bookstores ? both big franchises and independents ? can be easily found in every alley. Old bookstores on the first floor set out a little table in front of them every morning to display books, and the alleys are soon crowded with people looking to buy books. This place has many publishing houses as well. People say Jinbocho has become famous as a hub for bookstores because there have been many educational institutions in the area since the 1600s. In addition, many prominent universities still exist in this region. As such, Jinbocho is a town of 100-year-old bookstores and publishing houses.I myself am writing books, running a bookstore, and working as a book broker in this town where writers, producers, and readers all naturally gather around....
  • VOL.53 / 2022.12
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