K-Book Trends -

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[TREND / TOPIC]

The Art of Selling Books: Innovative Strategies by Korean Booksellers

Topic The Art of Selling Books:Innovative Strategies by Korean Booksellers 2024.11.04 You will be able to find the figures for “reading preferences” in the results of the National Reading Survey conducted by the Ministry of Culture, Sports, and Tourism in Korea last year. It gives a hint to the “actual” reading population based on the ratio of people liking books. The overall reading rate covering paper books, e-books, and audio books was 95.8% for elementary, middle, and high school students and 43.0% for adults; the actual reading preferences turned out to be 39.6% for students and 18.3% for adults. The actual reading rate, which means readings done autonomously, is cut in half from the overall reading rate as the overall figure includes cases in which people have to read books for necessary reasons, such as for work or educational purposes. Why do people read books, but have very few “enjoyable” experiences reading them? Well, consi...

VOL.76 / 2024.11

[TREND / EXPORT CASE]

Globalizing Korean Literature: The Journey of Kim Hye-jin and Her Works

Export Case Globalizing Korean Literature:The Journey of Kim Hye-jin and Her Works 2024.11.04 I am writing this a day after Han Kang received the Nobel Prize in Literature “for her intense poetic prose that confronts historical traumas and exposes the fragility of human life.” The first in history for a writer from South Korea. It is, without a doubt, a huge milestone for South Korean literature and a debt that was long overdue. Some may even feel that this is the ultimate goal for the internationalization of Korean literature.Korea has an incredibly rich and diverse literary culture that has conquered the world in recent years, and I feel that this is an interesting moment to stop and think about how authors and authorships are managed. The most important ‘ingredients’, which are talent and key resources such as translators, grants, and promotion programs, are already there. The support is truly impressive. But how can we best promote a...

VOL.76 / 2024.11

[TREND / BOOK TRIP]

Where Poetry and History Meet

Book Trip [A Trip to Literary Museums ⑦] Where Poetry and History Meet Exploring the Kim Su-Young Museum and Cultural Legacy in Dobong-gu, Seoul 2024.11.04 A place that’s just ordinary for some can be a magnificent destination for others, inspiring memories and recharging the soul. Seoul, the capital of Korea, is a prime example of this duality. With the growing popularity of K-culture in various aspects, more travelers are visiting Seoul; however, if you make a trip slightly outside the center of Seoul to Dobong-gu, you will find a different Seoul with a more tranquil atmosphere. Surrounded by Bukhansan Mountain, Dobong-gu is a district where you can take a walk around the trail or hike up the mountain. There are also many areas where you can look down the mountain, get a glimpse of the cultural powerhouse that is Korea, and be touched and impressed. If you walk down the narrow alleyways of Dobong-gu, which add to the curiosity and fun of discovering hid...

VOL.76 / 2024.11

[INFORMATION / K-BOOK MAP]

Buckwheat Blossom Season: Lee Hyo-seok Memorial Hall in Bongpyeong

K-Book Map Buckwheat Blossom Season: Lee Hyo-seok Memorial Hall in Bongpyeong 2026.09 September in Bongpyeong and the Lee Hyo-seok Memorial Hall In September, literature comes to life as a vivid landscape in Bongpyeong. Located in Pyeongchang, Gangwon-do, Bongpyeong is the setting for Lee Hyo-seok's short story When Buckwheat Flowers Bloom and preserves one of the most lyrical scenes in modern Korean literature. The buckwheat fields, moonlit paths, Bongpyeong Traditional Market, and water mill from the story still leave a deep impression on many readers. Especially in September, when the buckwheat flowers bloom, Bongpyeong enters a season that feels just like watching a novel unfold right before your eyes. Lee Hyo-seok Memorial...

VOL.98 / 2026.09

[INFORMATION / INFO]

2026 Frankfurt Book Fair

Info 2026 Frankfurt Book Fair 2026.09 K-Books are heading to Frankfurt to connect with the global publishing market.At the fair, 15 Korean publishers and 103 consignment titles from 44 publishers will meet overseas publishers, agencies, IP companies, and other buyers for one-to-one export consultations. A networking reception will also bring together publishing professionals from Korea and abroad to share market insights and publishing trends, while building new connections for the global expansion of K-Books. DATE: October 7–11, 2026 | PLACE: Messegelände, Frankfurt am Main, Germany Follow K-Book Trends for more news on Korean publishing and its connections around the world. ...

VOL.98 / 2026.09

[INFORMATION / AGENCY LIST]

Agency list

Agency List Agency List 2026.09 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...

VOL.98 / 2026.09

[TREND / BOOK TRIP]

The Hometown Scenery That Became the Literary Roots of a Modern Boy

Book Trip [A Trip to Literary Museums ⑥] The Hometown Scenery That Becamethe Literary Roots of a Modern Boy Pyeongchang-gun, Gangwondo: Gasan (可山) Lee Hyo-Seok Memorial Hall 2024.10.07 Fall in Pyeongchang begins with the white buckwheat blossoms. The buckwheat fields that cover the vast expanse of Bongpyeong-eup in white create a dreamlike beauty in combination with the blue sky. In his novel When Buckwheat Flowers Bloom, writer Lee Hyo-Seok described this view as “I could hardly breathe in the soft moonlight as if it were sprinkled with salt.” Pyeongchang hosts the “Hyoseok Culture Festival” to spotlight the literary world of Gasan (Lee’s pen name) Lee Hyo-Seok, including When Buckwheat Flowers Bloom in September, when you can stroll through a field of buckwheat flowers as if you were walking into a scene from the novel. It’s a great example of how a writer’s masterpiece can have a profound impact on local culture. Ou...

VOL.75 / 2024.10

[TREND / KNOWLEDGE]

A Chance to Introduce Korean Publishing Content to Global Readers!

Knowledge A Chance to Introduce Korean PublishingContent to Global Readers! Translation and Publication Grant Programs in Korea 2024.10.07 With an aim to boost the global advancement of Korean publishing content, various organizations in Korea have been running translation and publication grant programs for international publishers to help them publish excellent Korean books! (The following information is based on announcements made in 2024.) Establishing a foundation for the publishing of Korean Wave books by supporting the overseas publication of Korean publishing content!Publication Industry Promotion Agency of Korea (KPIPA) 〈2024 Overseas Publication Grants〉 Qualification Overseas publishers who have imported Korean publication copyrights Supported Areas A part of the publish...

VOL.75 / 2024.10

[INFORMATION / BEST SELLERS]

Beat the Heat with Books: July's Bestsellers

Best Sellers Beat the Heat with Books:July's Bestsellers 2026.08 In this August issue, we look at the overall ranking charts of Youngpoong Bookstore, the second-largest brick-and-mortar bookstore chain in Korea. Although Youngpoong Bookstore does not stand out as significantly online, its strength lies in services connected to its solid offline network. Examining Youngpoong Bookstore's bestsellers provides valuable insights into current Korean reading trends. The title claiming the top spot at Youngpoong Bookstore in the first week of July is Contradictions, a steady seller that has enjoyed continuous love throughout 2026. Contradictions has maintained a steady position on the charts this year, though its specific ranking fluctuates across different bookseller lists. A key characteristic of Youngpoong Bookstore's chart is that fiction and children's literature account for the vast major...

VOL.97 / 2026.08

[INFORMATION / AGENCY LIST]

Agency List

Agency List Agency List 2026.08 Abba Communication Ltd. Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts. Focused Subjects LiberalArts : Biography, Management, Negotiation Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : a...

VOL.97 / 2026.08

VOL.98/2026.09

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