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Search word : "Publisher",   Search result : 805
[TREND / EXPORT CASE]

South Korea's National Institute of Ecology - Known for publishing content acclaimed worldwide

South Korea's National Institute of Ecology - Known for publishing content acclaimed worldwide   2019.08.05   South Korea's National Institute of Ecology operated by the country's Ministry of Environment calls itself 'another little Earth' with its exhibits of various plants and animals from countries around the world, including South Korea. The institute also publishes a diverse range of books on the environment for everyone from children to experts. Recently, the institute exported publishing rights of 13 books to Vietnam and Turkey, and some of them have already been translated and introduced to the local markets there. This year, seven books including The Facts Within the Fairy Tales: Aesop's Stories of Nature will be released in Vietnam, while another called Exploring the World of Ant will be sold in Turkey. K-Book Trends spoke with the institute's publishing arm, NIE PRESS, to hear about the agency's book export cases and their passion for content.      ...
  • VOL.14 / 2019.08
[TREND / BOOK TRIP]

Hongdae, a neighborhood with a free and unique culture

Hongdae, a neighborhood with a free and unique culture   2019.08.05     When one hears the word 'Hongdae', they immediately think of the area's image, rather than the physical location. Hongdae is hard to put into just one word thanks to its unique and diverse culture. It's a location where new culture is made by people who turn away from the mundane and routine. This is why Hongdae is a good location to try out something new that hasn't existed previously.Hongdae is one of Seoul's key spots for young people. Hongdae's vibe and culture attract young people who are always looking for something new, and those young people, in turn, create Hongdae's image. There are bookstores in this unique area as well, tucked next to other unique shops, and this book trip is all about the bookstores in Hongdae, one of the top locations for tourists in Seoul.     Gyeonguiseon Book Alley   The word 'Hongdae' was first used to refer to the immediate area in front of Hongik U...
  • VOL.14 / 2019.08
[INTERVIEW / KOREAN AUTHORS]

Author Kang Gyeong-su

Author Kang Gyeong-su In hopes his honest stories will reach readers   2019.11.04   The book The Stories Shouldn't Be True (Sigong Junior) was awarded a Ragazzi Award for non-fiction at the 2011 Bologna Children's Book Fair. This book, like its title, calmly tells the horrific story of some children's situations that seem like lies but are happening in reality. Explaining the motive behind the book, the author said he was incredibly shocked one day while watching a documentary to find children in terrible situations in other parts of the world that was beyond his imagination. K-Book Trends met with author Kang Gyeong-su who was compelled to tell their stories in a book.After making his name known as a picture book author through The Stories Shouldn't Be True, Kang has been continuously working on picture books, and from 2017, he has been publishing his Code Name (Sigong Junior) series. The Code Name series is a spy series loved by both children and their parents and ...
  • VOL.17 / 2019.11
[INTERVIEW / KOREAN PUBLISHERS]

EunHaeng NaMu Publishing

EunHaeng NaMu Publishing Fun and touching books, books on the ages and the future   2019.10.07   Stories still entice people's imaginations. We live in an age inundated by images and videos, but despite this, everything circles back to stories in books made of paper and letters. This might be the reason why books are continuously being created ever since humans created written characters. And EunHaeng NaMu Publishing has a special talent for making stories that leave readers wanting for more.     Hi. It's good to meet you through K-Book Trends. We are aware that EunHaeng NaMu Publishing has made many efforts in publishing many stories in the form of novels and essays. Could you introduce EunHaeng NaMu Publishing to our readers?   After our establishment in 1997, we have published some 700 liberal arts and general education books of many genres including history, philosophy and science from inside and outside the country with the motto, 'fun and touching books,...
  • VOL.16 / 2019.10
[INFORMATION / NEW BOOKS]

The Story of Dolphin

The Story of Dolphin   2019.08.05                         Hello? My name is Che Che. I'm an Indo-Pacific bottlenose dolphin who just turned 15 this year. My mother has told me I am now a 'responsible' age but that's still too complicated for me.   My grandfather said to me, while I was in the midst of thoughts. "Che Che, you must become a complete dolphin. A complete dolphin is a dolphin who is like the water swaying with the wind." "Always lend an ear to your own prophecy. The road you must take lies inside within you."   So I thought, "I want to go far too."    The Story of Dolphin is a magical dolphin story by poet Ahn Do-hyun who writes fairy tales for grown-ups. Will Che Che be able to find his own prophecy like his grandfather said? If you're curious to learn about Che Che's adventureand the message that one dolphin...
  • VOL.14 / 2019.08
[NEWS / BEST SELLER]

South Korea's October Bestsellers

South Korea's October Bestsellers Aggregate data as of the third week of September   2017.10.10   The prolonged rule of bestsellers     Young-ha Kim's Memoir of a Murderer has topped the bestseller list for two consecutive weeks. As the film adaptation of the novel gains momentum, interest in the original novel has spiked. As a result, Kiju Lee’s Temperature of Language lost some ground, but Lee's Dignity of Words rose two spots, enjoying steady popularity. Also, books like I Have Decided to Live as Me, A Lesson in Self-Eeteem and Miracles of the Namiya General Store also inched up, enjoying more time on the bestseller list. This was seen as reflecting readers' wanting to catch up on bestsellers that are guaranteed good reads over the long Chuseok holiday.     'News Effect' from award announcements, out of print books     Han Kang's Human Acts received new interest after news the novel had been awarded Italy's Malaparte Prize while Kwang...
  • VOL.5 / 2017.10
[TOPIC / EXPORT TRENDS]

Haemin Sunim's The Things You Can See Only When You Slow Down

Haemin Sunim's The Things You Can See Only When You Slow Down #1 Bestseller on Amazon UK, #3 non-fiction seller in the Netherlands   2017.9.11   The Things You Can See Only When You Slow Down     Haemin Sunim's The Things You Can See Only When You Slow Down recently stayed at #1 on Amazon UK's bestseller list for three weeks, surprising many as it is rare for a South Korean collection of essays to gain so much popularity overseas. Even the editor who was in charge of putting the UK version of this book together had been taken by surprise at the book's success. In the United States, the book sold over 30,000 copies in two weeks, as readers sought a moment of rest in their busy everyday lives.It is not an easy feat for a South Korean book to be published abroad, moreover a collection of essays. Penguin Books and Random House, both major publishers in the United States and the United Kingdom respectively, approached Suo Books which owns the publishing right in South K...
  • VOL.4 / 2017.09
[TOPIC / TRENDS]

The Online and Digital Marketing of South Korea's Publishing Industry

The Online and Digital Marketing of South Korea's Publishing Industry Current status of online, digital marketing and actual cases   2017.8.18   Previously, marketing related to publishing was all done in-store. The most effective way to manage this was to place materials where people would most go and where their eyes would focus most inside a store. However like all other industries in this day and age, offline channels are losing their effectiveness and book reviews, which were one of the most effective ways to market books in the past, are also losing their influence in line with printed materials. As B2B, B2C out-bound marketing tactics no longer work as they used to, everyone is now thinking about what to do about content marketing. The publishing industry is no exception.The core of content marketing is to create materials that are interesting or of value to potential customers and have the customers seek them out first. The first step to this would be understanding th...
  • VOL.3 / 2017.08
[INTERVIEW / KOREAN AUTHORS]

Author Jo Jung-rae

Author Jo Jung-rae One of the nation's most revered novelists who has loved Korea and its people   2019.10.07   Jo Jung-rae is an author known for his piercing novels that shrewdly punch through contemporary Korean history. He has become one of South Korea's most revered novelists by telling the painful history of the country including Korea's colonial rule by Japan, the Korean War and military dictatorship through three novel series: Taebaek Mountain Range, Arirang and Han River.Jo's literary work has been acknowledged through countless accolades, including the Hyundae Munhak Award, the Korean Literature Award, Manhae Daesang, Danjae Literature Award and Noshin Literature Award. His novels have been adapted into comics, television dramas, movies and musicals, leaping beyond paper pages to touch audiences. Jo's work has also been translated into different languages, including English, French, German and Japanese and loved by readers around the world. Three years after releasi...
  • VOL.16 / 2019.10
[TOPIC / KOREAN PUBLISHER]

Golden Bough

Golden Bough Fresh! Fun! Creative! The Growth of South Korea's 'Genre Literature' Minumsa Publishing Group's Imprint "Golden Bough" Specializing in Genre Literature   2017.8.18   Genre literature refers to novels that deal with a number of subjects, like horror, science fiction, chivalry, fear, mystery, fantasy and romance. Not only can they be read in physical books but in e-books and online series as well, making it easy for these genres to secure a fan base. In the case of online novels, it has acted as a driving force for genre literature and transformed into a gateway for budding novelists. Perhaps this is the reason why these works show much variety in subject matter and entertain readers with their fresh, creative content that sometimes throws messages at society. This month's 'Korea publisher' corner has sought out two publishers specializing in genre literature and spoke to them about the now and future of Korea's genre literature.   A series of overseas genre...
  • VOL.3 / 2017.08
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