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[TREND / SPECIAL PROJECT]

Deep Insights into the World from the Great Scholar Lee O-Young’s Viewpoint

Special Project   [Korean Scholars ?] Deep Insights into the World from the Great ScholarLee O-Young’s Viewpoint A creative life led by the trinity of reading, writing, and thinking   2022.02.14   A well-educated individual is called a scholar. Today's intellectual, professor Lee O-Young is a representative figure as a scholar. A literary critic, journalist, professor, and the first minister of culture, Lee O-young left a strong impression when he first appeared in the literary world. When he was a university student, literary pieces of Yi Sang, now known as a revolutionary writer, were not welcomed. Professor Lee drew attention in the literary world by announcing Theory on Yi Sang, which interprets Yi Sang's pieces from a new perspective. When authoritarianism was at its peak, he harshly criticized peers who idolized existing literary circles in a publication celebration. His criticism was written as an article Destruction of an idol and was published on a pag...
  • VOL.43 / 2022.02
[INFORMATION / BEST SELLERS]

2nd Week, February 2022

Best Sellers   2nd Week, February 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.03.07   As of February 2022, Korean readers seem to be reading books of various genres, ranging from science to humanities, self-help, and business. Among the top 10 bestsellers jointly announced by four major online bookstores in Korea, three were fiction. The Book Uncanny Convenience Store (published in April 2021) and Dollagoot Dream Department Store (first volume published in July 2020, second volume published in July 2021) have been chosen by Korean readers ever since their publication. In particular, in the case of Dollagoot Dream Department Store, the compilation edition of the two volumes has also become a bestseller, proving its massive popularity. Also, Welcome to Bookstore Hyunamdong is a newly published title in January this year, but has been largely appraised by many readers. Moreover, as a winner of the e-book publication project led by Br...
  • VOL.44 / 2022.03
[INFORMATION / BEST SELLERS]

3rd Week, January 2022

Best Sellers   3rd Week, January 2022 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.02.14   With the presidential election in March coming up, political and social books have been gaining much attention in Korean society since the first day of the new year. People’s heightened interest and expectations ? or perhaps concerns ? about the candidates seem to be reflected in the books. For example, Yoon Seok-Youl X File, which topped the bestsellers’ list of four major bookstores’ online markets, is a book that verifies candidate Yoon based on factual grounds. As a result, it has been at the center of readers’ attention, ranking first, even though the book is scheduled to be published in the third week of January. Also, Longing Doesn’t Happen to Anyone, an autobiography of former president Park Geun-Hye, and Goodbye, Lee Jae-Myung, a book about presidential candidate Lee Jae-Myung, joined the top 10 bestsellers.Meanwhile, the script book...
  • VOL.43 / 2022.02
[INFORMATION / BEST SELLERS]

1st Week, December 2021

Best Sellers   1st Week, December 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.01.03   It's already the first week of December, when winter vacation and Christmas are just around the corner. Three books from the children's genre joined the top 10 bestsellers list announced by four major online bookstores in Korea. The first one, Dalkong's Rice Cake Shop, is the fifth story of writer Kim Ri-Ri's Manbok's Rice Cake Shop series. This series has been included in a Korean language textbook for 3rd grades in elementary school and is writing a new record of children's books for elementary graders by selling more than 800 thousand copies. Also, two new books written by Hunhan Nammae (meaning "common siblings"), popular creators on YouTube with 2.26 million subscribers, put their names on the list as well. The book Common Siblings #9 features 12 episodes uploaded on YouTube through cartoons. Also, the book Common Siblings and the Win...
  • VOL.42 / 2022.01
[INFORMATION / BEST SELLERS]

1st Week, November 2021

Best Sellers   1st Week, November 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.12.06   It's the first week of November, and we're just one step ahead of the end of the year. And there's one book that has ranked first along with Trend Korea 2022, which has not conceded its place since last month ? World History Read Backwards, written by Rhyu Si-Min, a bestseller writer. Since its first edition published in 1988, it has been a frequent favorite of Korean readers. This revised edition includes a complete change. The book World History Read Backwards, which has gone through a comprehensive revision since its first publication in the past century, contains events of the 20th century that could not be covered in the previous edition. As the "first edition" was created by writer Rhyu Si-Min who has "the power of story" that captivated a million readers, World History Read Backwards is still touching the hearts of Korean readers from 33...
  • VOL.41 / 2021.12
[INFORMATION / BEST SELLERS]

2nd Week, October 2021

Best Sellers   2nd Week, October 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.11.01   While literary works including the Dollagoot Dream Department Store series, I Do Not Bid Farewell, and I am a Shining, Little Star are steadily being loved by readers throughout the 2nd week of October, a new title from the field of business and money topped the bestsellers’ list. It is Trend Korea 2022, written by the Seoul National University Consumer Trend Analysis Center led by professor Kim Nan-Do. The Trend Korea series releases a new volume every second half of the year that provides an overview of the year ahead. The series, which started in 2009, has been ranking in the top tier among other bestsellers every time a new volume is released, having a significant influence on the Korean publishing industry and Korean society. The newest volume introduces the 10 keywords representing the consumption trends of the year 2022, starting with “...
  • VOL.40 / 2021.11
[INFORMATION / BEST SELLERS]

2nd Week, September 2021

Best Sellers   2nd Week, September 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.10.05   It’s September in Korea, and the warm sun and the cool breeze put smiles on people’s faces. As the traditional book-reading season of autumn approaches, fiction is showing its presence on the integrated list of bestsellers. Along with the continued popularity of the Dollagoot Dream Department Store series, which has brought about a fantasy fiction syndrome in Korea, writer Han Kang’s I Do Not Bid Farewell ranked first on the list. This book is the first new title from Han Kang in five years since she won the International Booker Prize in 2016 with The Vegetarian (Changbi) and has been gaining popularity among not only Korean readers but also foreign readers. The story I Do Not Bid Farewell depicts the memories of love that make human beings human in poetic sentences against the background of the Jeju April 3 Incident, a painful event in Korean histor...
  • VOL.39 / 2021.10
[INFORMATION / BEST SELLERS]

2nd Week, August 2021

Best Sellers   2nd Week, August 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.09.06   It’s August in Korea ? the breeze has replaced the hot heat of the air. There has also been a fresh breeze in the Korean publishing industry. The no.1 book in Korea’s four major online bookstores, Dollagoot Dream Department Store 2 implies that fantasy novels are no longer a minority interest among Korean readers. The infinite love of readers can be seen in the numbers as its previous volume, Dollagoot Dream Department Store 1, made its way into the leading ranks of bestsellers. If you want to be empathetic and feel consoled by the story of Penny, the employee of the dream department store, try reading the series, volumes 1 and 2.The integrated bestsellers list also indicates what Korean readers are wrestling with these days. While the COVID-19 pandemic has aggravated readers’ economic challenges, new economic and business books are being published in t...
  • VOL.38 / 2021.09
[INFORMATION / BEST SELLERS]

2nd Week, July 2021

Best Sellers   2nd Week, July 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.08.02   It’s the second week of July, and the summer vacation season is back, signaling the beginning of a scalding hot summer. Comic books such as Common Siblings and The Whale Star are trending in bookstores celebrating summer vacation. These two comic series have been proving the love they receive from their readers with concrete figures, as they have been hitting the bestsellers’ list as soon as a new volume is released. The Common Siblings series gives laughter to young readers with humorously drawn episodes of “Common Siblings” uploaded on Youtube. And The Whale Star series, originally created as a webtoon, was selected as the “2020 Cartoon of the Day” last year, keeping its place among the top-tier romance webtoons on Naver.Many Korean readers are still highly interested in accumulating “wealth,” as can be seen in books about business and mo...
  • VOL.37 / 2021.08
[INFORMATION / BEST SELLERS]

3rd Week, June 2021

3rd Week, June 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.07.05   One book topped the bestseller lists of four major online bookstores in Korea in the third week of June 2021. It is Cho Kuk’s Time, written by Cho Kuk, former Senior Secretary to the President for Civil Affairs. It includes outspoken stories about political affairs he experienced during his term in office. It seems that readers’ curiosity towards the candid feelings of Cho Kuk surrounding several disputes has been the driving factor for its rising popularity. Other books about politics and society joined the bestsellers’ list as well. For example, Illusion of Correction is a book written by “The Guy Who Reads Youtube,” one of the major Youtube channels that introduced Jordan Peterson, the famous writer of Beyond Order, to Korea. It has been gaining great sympathy from male readers in their 20s with stories about the era where the real and fake are mixed up in chaos.Non-fic...
  • VOL.36 / 2021.07
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