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[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.07.05   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA &nb...
  • VOL.36 / 2021.07
[TREND / SPECIAL PROJECT]

K-Clothes Culture

K-Clothes Culture Beautiful Traditional Attire, Hanbok, Embodies the Spirit and Soul of the Korean People   2021.02.08       The world is taking a greater interest in “Hanbok,” the traditional attire of Korea, along with Korean content going viral across the world. Top K-pop groups BTS, Black Pink, and ITZY have uploaded music videos and choreography videos on YouTube wearing traditional and reinterpreted Hanbok, which focused their global fans’ attention on the attire. Also, the promotional video “Feel the Rhythm of Korea: SEOUL” made by the Korea Tourism Organization featured a mixture of Western and Eastern touches while fully reflecting the unique joy and traditions of Korea. While receiving comments that the attempt was so “hip,” the Dokebbi (goblin) costume people wore in the video naturally drew people’s attention. The reaction of foreigners who saw Korea’s traditional outfits through OTT programs is strong as well. For example, Korea’s traditional...
  • VOL.31 / 2021.02
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.06.07   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA &nb...
  • VOL.35 / 2021.06
[INFORMATION / AGENCY LIST]

Agency list

Agency list   2021.05.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         Agency Liang   Agen...
  • VOL.34 / 2021.05
[TREND / SPECIAL PROJECT]

K-MUSIC

K-MUSIC K-MUSIC, the World-Class Music that has Fascinated the World   2020.11.02       You may not have heard of it at all, but no one listens to it just once. That is what they say about K-Music. Addictive melodies, romantic lyrics, and the spicing-up effects and perfect dance movements of K-Music make you feel like you have received a gift filled with stories. As such, Korean music goes beyond being just a piece of “music” that you listen to where melodies and instrumental sounds make a simple mixture; it has a more profound meaning as “general art” that combines bountiful visual contents and colorful performances. Let’s look at how the artists and K-Music have caught the eyes of the world with the most “Korean” music across generations and genres including traditional music, dance, ballad, hip-hop, trot (known for its use of repetitive rhythm and vocal inflections), and opera from the standpoint of the publishing industry.     Globally fanatic ...
  • VOL.28 / 2020.11
[TREND / SPECIAL PROJECT]

K-Beauty

K-Beauty The World Has Fallen in Love with K-Beauty   2020.10.05       “If it works in Korea, it will work in other countries.”The passion for K-Beauty is soaring across the world. The cosmetics industry in Korea has been advancing to meet the high demands of Korean consumers who prioritize reasonable but efficient consumption. This has helped the industry to successfully penetrate the global market. The standard for beauty differs across generations and eras, where it even differs by individuals within the same generation. What was the thing that could help Korea get the upper hand in the global beauty industry where it is well known that satisfying the taste of each and every consumer is difficult?   The success of K-POP and K-Drama has increased the demand for trendy K-Beauty.   Basically, the success of K-POP and K-Drama in the overseas markets worked as a great supporter. People around the world began to have an interest in the make-up styl...
  • VOL.27 / 2020.10
[INTERVIEW / KOREAN PUBLISHERS]

Kidari Publishing Co.

Korean Publishers   Kidari Publishing Co. Ever Captivating Picture Books that Fascinate Readers   2021.09.06   The best thing about picture books is that they can be appreciated by any age group, from kids to adults. Furthermore, they can be interpreted differently, not to mention give different impressions depending on the age of the readers, gender, and background. Kidari Publishing produces a variety of fun picture books that give pleasure across the generations from 0- to 80-year-olds through its brands “Kidari,” “MoraeR,” and “A Very Good Day.” Following is an interview with Kim Sang-Il, president of Kidari Publishing Co.. This publisher has been growing up with its readers since 2004 as a midsized publisher of picture books that presents fun books to children and gives adults a break and adds comfort to their demanding lives.     Please introduce Kidari Publishing Co.   Kidari Publishing Co. was founded in 2004. We published about 10 titles a ...
  • VOL.38 / 2021.09
[TREND / TOPIC]

Why K-Books are drawing attention from across the world

Why K-Books are drawing attention from across the world   2020.06.01     Amidst the time when countries are closing gates due to the spread of COVID-19, Korean literature is taking a step closer to overseas readers while drawing attention from the US, Britain, Germany, and Japan. The global interest in Hallyu (Korean Wave) and the Korean culture that once again swept the world with the movie “Parasite” from director Bong Joon-Ho early this year is said to have spread to literature with the outbreak of the pandemic.Corresponding to the phenomenon, diverse genres of Korean literature, including poems, novels, and children’s stories, are winning globally prominent awards, showcasing the potential of Korean literature once again. Poem collection A Drink of Red Mirror (Munji Books) by Kim Hye-Soon which was recently published was nominated for the best-translated book in the US, while the novel A Murderer's Mnemonics (Munhakdongne) by Kim Young-Ha was chosen as the best ...
  • VOL.23 / 2020.06
[TREND / EXPORT CASE]

Export Trend of Self-Development Books in Korea

Export Trend of Self-Development Books in Korea Uptrend in the Asian publishing market   2020.06.01   There are self-development books in Korea that are growing in presence in the Japanese publishing market. They are I Decided to Live as Myself (Woods of Mind’s Books) by Kim Su-Hyun, I Almost Lived Hard (Woongjin ThinkBig) by Ha-Wan, and recently-published The Power of Language (PlanetB) by Shin Do-Hyeon and Yun Na-Ru. While being bestsellers in the Korean market already, the review and recommendation of K-pop stars helped them earn greater popularity.   I Decided to Live as Myself, I Almost Lived Hard, The Power of Language   Korean self-development books are of great popularity in the Southeast Asian market as well. Published in Vietnam, I Decided to Live as Myself has undergone a 2nd printing recently. Also, the translation publication rights of The Power of Language (PlanetB) by Shin Do-Yeon and ...
  • VOL.23 / 2020.06
[INTERVIEW / KOREAN PUBLISHERS]

Sanzini

Sanzini Breaking through Limitations as a Local Publisher and into the World   2021.02.08       Sanzini. Sanzini, in Korean, refers to a kind of hawk that inhabits the forest and can fly at the highest altitude for a great distance. Publisher Sanzini is an all-round publisher that produces books of various genres, and is a local publisher that represents Busan, Korea. Regardless of its big fanbase, it sometimes faced limitations as a local publisher, but with deliberate efforts and ambitious spirits, it managed to fly higher with stronger wings. Currently, the books of Sanzini are being translated and published in nine countries. Following is the interview with publisher Sanzini, who is flying freely into the world.   Please introduce us to publisher Sanzini.   Publisher Sanzini is a local publisher based in Busan. We aim to be an all-round publisher that covers various genres, including humanities, society, literature, children, and practical...
  • VOL.31 / 2021.02
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