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[TREND / EXPORT CASE]

Marketing Strategies for Lane 5 in the Taiwanese Publishing Market

Export Case   Marketing Strategies for Lane 5 in the Taiwanese Publishing Market   2021.12.06   Covers of Lane 5, Taiwanese edition     Publishing background of a grand-prize-winner fiction   Publishing company Hsiao Lu, which has been in business for over 35 years, was the first publisher to present a John Newberry Medal recipient in Taiwan. Also, it opened a window for Taiwanese readers to embrace creative literature – excellent grand prize winners – from across the world by steadily importing them. For Korean fiction, Lane 5 (Munhakdongne Publishing Group) was the first Korean young adult fiction to enter the Taiwanese publishing market.This book is a coming-of-age fiction that features the stories of the 13-year-old main character Xiaojin (Taiwanese translation of "Naru") and his friends taking place in an elementary school swim team. Eun So-Hol, the book's author, is new in the literary world, ...
  • VOL.41 / 2021.12
[INTERVIEW / KOREAN AUTHORS]

Writer Jung Yeong-Wook

Korean Authors   Writer Jung Yeong-Wook May my sentences support your life one day...   2024.05.07   Sometimes, the empathy and understanding of “I experienced that, too” can be more powerful than words of consolation or encouragement. Perhaps this is why people turn to books when they find it difficult to tell anyone about their troubles. Jung Yeong-Wook, a prolific non-fiction writer, has been showing heartfelt solidarity and great support to readers through his books. As a writer and the head of a publishing company, he says he publishes books with the hope that they will be “a book that is given to you as a gift from someone who cares about you one day.” Writer Jung continues to interact with readers through social media and never stops challenging himself. His determination to stay steadfast in his writing career reminds us of the saying, “Sincerity works.” Following is an interview with Jung Yeong-Wook, a writer who deeply empathizes w...
  • VOL.70 / 2024.05
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.02.14   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-7...
  • VOL.43 / 2022.02
[INFORMATION / BEST SELLERS]

1st Week, December 2021

Best Sellers   1st Week, December 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2022.01.03   It's already the first week of December, when winter vacation and Christmas are just around the corner. Three books from the children's genre joined the top 10 bestsellers list announced by four major online bookstores in Korea. The first one, Dalkong's Rice Cake Shop, is the fifth story of writer Kim Ri-Ri's Manbok's Rice Cake Shop series. This series has been included in a Korean language textbook for 3rd grades in elementary school and is writing a new record of children's books for elementary graders by selling more than 800 thousand copies. Also, two new books written by Hunhan Nammae (meaning "common siblings"), popular creators on YouTube with 2.26 million subscribers, put their names on the list as well. The book Common Siblings #9 features 12 episodes uploaded on YouTube through cartoons. Also, the book Common Siblings and the Win...
  • VOL.42 / 2022.01
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2022.01.03   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regi...
  • VOL.42 / 2022.01
[TREND / TOPIC]

The MZ Generation Reads New Non-Fiction

Topic   The MZ Generation Reads New Non-Fiction   2021.09.06   When did the golden age of non-fiction begin?   There is a genre that boasts of being at the best place in the bookstores. It is non-fiction, in particular essays, a genre where people speak frankly about their personal stories."The golden era of non-fiction has arrived" has become too cliché. Essays were once treated as "useless writings" until the beginning of the 2000s, when novels or books about money and economics prevailed in the markets. However, as mega-hit essay collections emerged entering the 2010s, such underestimation dissipated. Publishers, who belatedly realized that essays make money, have begun to fiercely launch essay collections into the market.For example, Kim Nan-Do’s You Become an Adult After Wavering for Thousand Times (Munhakdongne Publishing), Hyemin Sunim’s The Things You Can See Only When You Slow Down (Suo Books), Lee Byung-Ryul’s Attraction (Dal Publishers), and Lee Oi-Su...
  • VOL.38 / 2021.09
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2021.12.06   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         Agenc...
  • VOL.41 / 2021.12
[INFORMATION / BEST SELLERS]

2nd Week, October 2021

Best Sellers   2nd Week, October 2021 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2021.11.01   While literary works including the Dollagoot Dream Department Store series, I Do Not Bid Farewell, and I am a Shining, Little Star are steadily being loved by readers throughout the 2nd week of October, a new title from the field of business and money topped the bestsellers’ list. It is Trend Korea 2022, written by the Seoul National University Consumer Trend Analysis Center led by professor Kim Nan-Do. The Trend Korea series releases a new volume every second half of the year that provides an overview of the year ahead. The series, which started in 2009, has been ranking in the top tier among other bestsellers every time a new volume is released, having a significant influence on the Korean publishing industry and Korean society. The newest volume introduces the 10 keywords representing the consumption trends of the year 2022, starting with “...
  • VOL.40 / 2021.11
[INTERVIEW / KOREAN PUBLISHERS]

Dasan Contents Group (Dasan Books)

Korean Publishers   Dasan Contents Group (Dasan Books) Sharing the Joy of Story with the Entire Human Race   2023.08.07   Since its establishment in 2004 as a publisher of business and self-help books, Dasan Books has grown rapidly based on its strong trust with authors, cooperation with various departments such as planning, marketing, and public relations, as well as its robust experience in turning many quality books into bestsellers. Not satisfied with its achievements, it is now expanding the scope of its challenges from paperback books to digital content and new media under various brands, including Dasan Books as Dasan Contents Group. Here’s a brief interview with Dasan Contents Group, which is working hard to deliver “easy, deep, and entertaining” information to readers in order to “share the joy of stories” with the entire human race.   The symbol of Dasan Books and its Korean and English...
  • VOL.61 / 2023.08
[INFORMATION / AGENCY LIST]

Agency list

Agency List   Agency list   2021.11.01   Abba Communication Ltd.   Launched as a translation and interpretation agency in 204, Abba Communication (Abba here after) now also acts as a copyright agency. Abba supports young Korean publishers who are aspiring to build experiences in moving on to the international market, providing consultation on the way until they become global. Abba’s special forte is its excellent professional team with expertise in re-writing and/or editing synopses and introductions into texts both competitive and persuasive. Other services Abba provides include translating original materials and creating promotional texts.   Focused Subjects  LiberalArts : Biography, Management, Negotiation   Contacts • Kim jungsukE-mail : jskim@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA • Han-gyul GoE-mail : abba@abbacomm.co.kr / Phone : +82-2-707-2103 / Regions : Asia, UK, USA         Agenc...
  • VOL.40 / 2021.11
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