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[TREND / SPECIAL PROJECT]

Special Project [English Books in Korea ⑤] Promoting Korean Art Through Books English editions of Korean art books for foreigners 2024.10.07 Youlhwadang Publishers, the publisher I’m working for as an editor, has three ways of utilizing English when publishing books on Korean traditional culture and arts. At the most basic level, we include an English summary at the front of the book that summarizes the content of the Korean edition, with the intent of providing the most basic information for librarians in foreign libraries with no Korean skills to categorize the books. For art collections that are mainly image-based with relatively few texts, the full text is included in both Korean and English so that it can be distributed at home and abroad as a single edition. This is also useful for artists to use as a portfolio when performing abroad. Finally, the Korean and English editions can be planned as independent books, published simultaneous...

VOL.75 / 2024.10

[TREND / EXPORT CASE]

New Trends in Korean Literature

Export Case New Trends in Korean Literature 2024.10.07 It’s important to be ahead of the pack in global publishing; to find the new trends and to be future looking in order to be successful. I have always been an explorer, a seeker of the new, while travelling professionally and personally, and that has led me to discover Korean literature more than a decade ago. The first books to break through were literary masterpieces Please Look After Mom (Changbi Publishers) by Shin Kyung-Sook and The Vegetarian (Changbi Publishers) by Han Kang. After the initial introduction of Korean books to global readers who had never heard of them, let alone read them, I introduced mysteries and thrillers which are already super popular in the World English and global markets. So, readers of Steig Larrsen’s mega-bestseller, The Girl With The Dragon Tattoo, devoured Jeong You-Jeong’s The Good Son (EunHaeng NaMu Publishing). J.M. Lee’s The Investigation (EunHae...

VOL.75 / 2024.10

[TREND / BOOK TRIP]

The Hometown Scenery That Became the Literary Roots of a Modern Boy

Book Trip [A Trip to Literary Museums ⑥] The Hometown Scenery That Becamethe Literary Roots of a Modern Boy Pyeongchang-gun, Gangwondo: Gasan (可山) Lee Hyo-Seok Memorial Hall 2024.10.07 Fall in Pyeongchang begins with the white buckwheat blossoms. The buckwheat fields that cover the vast expanse of Bongpyeong-eup in white create a dreamlike beauty in combination with the blue sky. In his novel When Buckwheat Flowers Bloom, writer Lee Hyo-Seok described this view as “I could hardly breathe in the soft moonlight as if it were sprinkled with salt.” Pyeongchang hosts the “Hyoseok Culture Festival” to spotlight the literary world of Gasan (Lee’s pen name) Lee Hyo-Seok, including When Buckwheat Flowers Bloom in September, when you can stroll through a field of buckwheat flowers as if you were walking into a scene from the novel. It’s a great example of how a writer’s masterpiece can have a profound impact on local culture. Ou...

VOL.75 / 2024.10

[TREND / TOPIC]

Korean Readers’ Picks in the First Half of 2024

Topic Korean Readers’ Picks in the First Half of 2024 2024.09.02 According to the “2023 National Reading Survey” announced by the Ministry of Culture, Sports, and Tourism in Korea, the overall reading rate was observed to be 43.0%, the lowest since the survey was initiated in 1994. This means that 6 out of 10 adults don’t even read a single e-book or audiobook, let alone a paper book. The shrinking of the reading population, which forms the foundation for the publishing market, and the aging population have been issues in Korea for quite a long time. However, it was indeed a shocking figure for the publishing industry as it expected to see a steady increase in the reading population since it enjoyed a boom during the pandemic compared to other industries.In the first half of the year, the reduction in newly published titles, driven by a contracting publishing market, alongside the enduring popularity of long-time bestsellers, played a si...

VOL.74 / 2024.09

[TREND / EXPORT CASE]

Yanolja CEO Sujin Lee’s Restart Advances Into the UK

Export Case Yanolja CEO Sujin Lee’s Restart Advances Into the UK 2024.09.02 Restart (Cloud 9), a nonfiction essay about Yanolja’s vision to become the “Global One Top Travel Tech Company,” has just been published in the UK. It is an autobiographical essay by Yanolja CEO Sujin Lee, who constantly writes “new legends” as he continues to establish himself as an icon of fortitude and success. The UK publisher of the book is LID Publishing, a company with a strong and unique presence at the center of global issues, which has been publishing books by various figures.Restart is Sujin Lee’s 18-year business chronicle from 2005 - the year Yanolja was founded - to 2023, and the journey of Yanolja’s expansion from the number one accommodation company in Korea to a global company that is now creating a paradigm shift in the leisure and travel market. Subtitled “An entrepreneur’s journey from motel janitor to CEO of a global enterprise,” the book was first re...

VOL.74 / 2024.09

[TREND / BOOK TRIP]

The Great Legacies of Two Literary Masters of Modern Times

Book Trip [A Trip to Literary Museums ⑤] The Great Legacies of Two Literary Masters of Modern Times Busan Metropolitan City: Yosan Kim Jung-Han Literary Museumand Hyangpa Lee Juhong Literary Museum 2024.09.02 A writer’s legacy can sometimes become an important cultural asset for a region as it incorporates various stories. In this month’s issue, Book Trip travels to Busan, Korea, where you can feel a rich sense of literature. Busan, with its abundant tourist offerings such as the sea, movies, and modern cultural heritage, has a presence in literature that is second to none. The two pillars of Busan’s literary scene are Kim Jung-Han, who has intensely depicted modern life in his novels related to the region, and Lee Ju-Hong, whose works span a wide range of genres, including children’s literature, poetry, novels, and plays. The scent of their literature is wafting through the city, which has been a source of emotional support for people ...

VOL.74 / 2024.09

[TREND / KNOWLEDGE]

Current Status of Adult-Oriented Picture Book Publishing and Publishers in Korea

Knowledge Current Status of Adult-Oriented Picture Book Publishingand Publishers in Korea 2024.09.02 Reflections on “picture books for adults” My publishing house, “A Little Cat at Noon (오후의 소묘),” began to be called the “picture book publisher for grown-ups” as we published our first picture book At the Drop of a Cat (written by ?lise Fontenaille, illustrated by Violeta L?piz) in spring 2019. But, what exactly is a “picture book for adults”? Korean cover of At the Drop of a Cat According to Rouergue, French publisher of the original book At the Drop of a Cat (original title: Les poings sur les ?les), the book is a picture book for children aged 6 or above. If a child and an adult read the book together, the child reads it more progressively. As such, while the best readers of picture books have been, and are, children, there are, in fact, fun picture ...

VOL.74 / 2024.09

[TREND / TOPIC]

Dreaming of a Different Peace as We Depart from Houyhnhnms

Topic Dreaming of a Different Peace as We Depart from Houyhnhnms 2024.08.05 The 2024 Seoul International Book Fair (SIBF) has concluded with great success. During the peak hours when the crowd surged, I found myself in a state of constant anxiety, hoping that everything would go smoothly. As visitors queued up, stretching so far that the end of the line was out of sight, and the temperature inside rose, making the air conditioning struggle, my heart tightened. Yet, now I breathe a sigh of relief that the event ended without major incidents. Main posters of 2024 SIBF Challenges in preparing for the 2024 Seoul International Book Fair This year’s preparation for the Seoul International Book Fair was fraught with challenges. Traditionally held in Hall A on the first floor of COEX, we were informed last year to reduce the event...

VOL.73 / 2024.08

[TREND / SPECIAL PROJECT]

Korean Folk Tales and Picture Books: Spreading Korean Culture into the World

Special Project [English Books in Korea ③] Korean Folk Tales and Picture Books:Spreading Korean Culture into the World Introduction of Korean folk tales and picture books published in English 2024.08.05 Since its founding in 1963, “Hollym,” the English-language brand of “Hollym Corp., Publishers,” has been publishing and exporting English-language books introducing Korean culture to the world with the catchphrase, “Books on Korea to the World.” In 1977, it established a local subsidiary, “Hollym International Corp.” in New Jersey in the US, and has set up overseas distributors around the world to accelerate book exports.From the late 1900s to the early 2000s, not many people knew where Korea was located, or even if it existed at all. It was a difficult time for people to make a living, so the domestic publishing industry could not be developed systematically; it was rare for Korean books to be exported and translated and published i...

VOL.73 / 2024.08

[TREND / EXPORT CASE]

Factors Behind the Success of Korean Webtoons and Webnovels in the Global Marketplace

Export Case Factors Behind the Success of Korean Webtoons and Webnovelsin the Global Marketplace Based on the Southeast Asian market, including Thailand 2024.08.05 Korean webtoons and webnovels are making waves in the global content market. In particular, they are drawing global attention with great success in Southeast Asian countries, such as Thailand.The scalability of secondary use of IP is the most notable factor these days. Many webnovels and webtoons are being adapted into various media, such as dramas, movies, and games, providing publishers and media companies with additional opportunities for monetization. This, coupled with the influence of the Korean Wave, is creating a synergistic effect. The global popularity of K-Pop and Korean dramas has increased worldwide interest in Korean culture, and this has naturally led to a greater interest in Korean webnovels and webtoons. As you can see in the image below, this is clearly evident in the statistics...

VOL.73 / 2024.08

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