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[TREND / EXPORT CASE]

The Marketing Strategy for the Chinese Version of The Mummy Book

Export Case   The Marketing Strategy forthe Chinese Version of The Mummy Book A Korean picture book sold more than 30K copies in a year:What was its secret to touching the hearts of Chinese moms?   2023.06.05   I remember the day I first opened the book, The Mummy Book (Korean publisher: Woongjin ThinkBig, Simplified Chinese Version Title: 我的?? (My Mom)), during the planning meeting deciding whether to publish it. On the sky blue cover, there was a round-faced young girl with curiosity all over her face, and its smooth feeling brought me back to the desk as I returned from work. I soon fell into the story. The book’s first page shows a mother and “I” lying silent on a bed and starts with a sentence that says, “A mom was born as I was born.” The beginning of the book leads readers on an adventure observing a mother from a young girl’s point of view.Many picture books under the theme of mother, such as Anthony Browne’s My Mum, a Chinese classic children’s...
  • VOL.59 / 2023.06
[INFORMATION / #K-BOOK]

#Food

#K-Book   #Food KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.08.07   Tasty Philosophy 1. Publication Details   Title | Tasty PhilosophySubtitle | Stories of Philosophy Found in Everyday DishesAuthor | Oh SuminPublisher | NEXUS Co., Ltd.Publication Date | 2019-12-06ISBN | 9791161658209No. of pages | 248Dimensions | 128 * 188   2. Copyright Contact   Name | Hyejin ChungEmail | copyright@nexusbook.comPhone | +82-2-330-5529   3. Book Intro   This book is a philosophy book that starts not with concepts, but with food. Watching bungeoppang (fish-shaped buns) being baked nice and brown, smelling the scent of Delimanjoo in the subway station, frying “backroom” chicken instead of ordering fried chicken… the writer discovered philosophical elements and wrote of philosophical concepts and philo...
  • VOL.61 / 2023.08
[INFORMATION / BEST SELLERS]

2nd Week, June 2023

Best Sellers   2nd Week, June 2023 Best seller Trends in the Four Biggest Online Bookstores in Korea   2023.07.03   In June, books that encourage readers to reflect on their behaviors and set up new philosophies for life caught readers’ hearts. First, let’s look at two self-help books that have been best sellers since last year. Counter Your Life, the most popular book last year, returned with an extended edition. As it was a hot issue book setting best seller records for 50 consecutive weeks, the extended version immediately became a best seller as well. The new edition, which has about 100 pages added to the initial edition, is enriched with new secrets from the author and testimonials from readers whose lives have transformed after reading the book. Also, Sayno Love is the best selling book of the first half of 2023, having been on top of the sales ranking of the four largest online bookstores in Korea since its publication in March 2023. The...
  • VOL.60 / 2023.07
[INFORMATION / #K-BOOK]

#Life

#K-Book   #Life KPIPA Introduces K-Books for Global Publishing Markets through K-Book Platform 2023.07.03   Learning from Life 1, 2, 3 (Series) 1. Publication Details   Title | Learning from Life 1, 2, 3 (Series)Author | Yun Soyoung, Minjae ShinPublisher | Little Mountain Publishing Co.Publication Date | 2020-03-05ISBN | 9791155251287No. of pages | 248Dimensions | 173 * 230   2. Copyright Contact   Name | Jo JinryungEmail | littlemt2001ch@gmail.comPhone | +82-2-335-7365   3. Book Intro   The Learning from Life series studies three subjects - 'to be alive,' 'to learn,' and 'to live together' - through stories about various forms of life.On Earth, humans live together with a number of different forms of life. Each form of life has its own way of living, and nobody should carelessly damage its life. There is a need to develop a sens...
  • VOL.60 / 2023.07
[TREND / TOPIC]

“Restructuring of Family” Becoming Inevitable

Topic   “Restructuring of Family” Becoming Inevitable   2023.04.03   Korea has risen from a poor country to a rich country with a per capita income of 30 thousand dollars in just half a century. With such an astonishing economic development upfront, many parts of society have been transforming rapidly. It’s no exception for families. Recently, there have been voices from parts of Korean society that the structure of the “family” should be re-engineered from the bottom. More books in the publishing market have begun to discuss the “restructuring of family.”   Changes in Gender Norms in Korean Society   Korean society has undergone rapid industrialization and urbanization in the 1960s and 70s. This spurred a fast transition from the traditional way of having big patriarchal families to nuclear families. However, nuclear families still had some patriarchal elements left, and men-focused gender roles were maintained. Also, while there was no sturdy s...
  • VOL.57 / 2023.04
[TREND / EXPORT CASE]

The Uncanny Convenience Store’s Magical Journey in Taiwan

Export Case   The Uncanny Convenience Store’s Magical Journey in Taiwan   2023.04.03   Popular Korean novel Uncanny Convenience Store (Namu Bench) has experienced a very magical journey in Taiwan. Before publishing the book in Taiwan, Solo Press (寂寞出版社) had published Please Look After Mom (Changbi) with a relatively serious and heavy topic as well as Dallergut Dream Department Store (Sam & Parkers), a bestselling novel in Korea.   * K-Book Trends Vol. 46 ? Go to the article about Dallergut Dream Department Store’s successful import into Taiwan   Unlike Please Look After Mom, the two books, Dallergut Dream Department Store and Uncanny Convenience Store, are relatively simply-written, talking about things close to our daily lives. Above all, they are so-called “healing novels” with humanistic elements, which support the hearts of readers going through hardships driven by the pandemic. With the publishing experience and ...
  • VOL.57 / 2023.04
[TREND / SPECIAL PROJECT]

International Human Rights Expert, Professor Chung Chin-Sung

Special Project   [Korean Scholars ⑬] International Human Rights Expert, Professor Chung Chin-Sung Determined Research and Responsible Practice   2023.01.02   Is our society getting better? To find the answer to this question, professor Chung Chin-Sung - a sociologist and international human rights expert - has been taking a great interest in human rights status and resolving relevant issues around the world. Particularly engaged in studying the responsible practice in human rights and women, professor Chung served as the president of the Korean Sociological Association (KSA), the Korean Association of Women’s Studies (KAWS), the Korean Association of Human Rights Studies (KAHRS), and the SNU Human Rights Center. Her various books and activities are recognized in the global community as well; she was a member of the UN’s Sub-Commission on the Promotion and Protection of Human Rights and the adviser at the Commission on Human Rights. She was als...
  • VOL.54 / 2023.01
[TREND / EXPORT CASE]

Korean Books Published in Thailand through Nanmeebooks

Export Case   Korean Books Published in Thailand through Nanmeebooks K-Book Promotion Strategy in Thai Publishing Market   2023.01.02   Around 10 years ago, Thai children reading educational comics, whether in bookstores, libraries, or school areas, became familiar to Thai people. With colorful illustrations, easy-to-read content, friendly numbers of characters, well-managed information sections, and various topics, there was no doubt that parents put their trust in educational comics and viewed them as a form of knowledge packed with entertainment that were easy to buy as a gift for young readers.Unquestionably, Thai people are fond of cartoons. Tracing back to the 90s, when entertainment media for children were few, cartoons seemed to be the only option available. Since then, cartoons have become familiar to Thai people and have had a great influence on them, especially manga. With a rich variety of contents for all ages and affordable prices, manga has abruptl...
  • VOL.54 / 2023.01
[TREND / ONE-LINER QUOTES]

Elementary School Teacher’s Pick

One-Liner Quotes   Elementary School Teacher’s Pick   2023.01.02   Children’s books heal not only children’s hearts, but adults’ hearts as well. The first children’s book I would like to introduce today is a picture book titled Magic Candies (Bear Books Inc.). Have you ever imagined reading other people’s minds? Have you ever been upset by your parents for not loving you? The first appearance of Dongdong, the main character in the book, starts with a scene where he plays alone.     Dongdong tries to pretend he’s alright, but he’s not alright. He could go up to his friends and ask them to play with him, but he is shy and is not familiar with thinking about others’ minds or expressing his thoughts. One day, Dongdong goes to a stationery store to buy some marbles, and he finds sweet candies that are different in color and size. Oh, no! After eating one, he starts to hear weird things ? he could hear what ot...
  • VOL.54 / 2023.01
[INFORMATION / BEST SELLERS]

2nd Week, April 2023

Best Sellers   2nd Week, April 2023 Bestseller Trends in the Four Biggest Online Bookstores in Korea   2023.05.02   As if reflecting the concerning economic status in Korea these days, business books have been selling well in bookstores in April. For example, Edible Economics, no.2 on the bestsellers’ list, is the first new title written by economist Jang Ha-Joon in 10 years. The writer, who the world pays attention to, gives easy and fun explanations about economics related to various cooking materials such as garlic and chocolate. Another book, Introduction to Presidential Studies, is a practical guide for corporate presidents written by Kim Seung-Ho, known as the “CEO-teaching CEO” traveling across the world. It offers answers to various questions from CEOs and to-be CEOs. As it asks questions about finding initiative in one’s life beyond being a mere introduction to the methodology, it is a good read for anyone even those who are not even ...
  • VOL.58 / 2023.05
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